diff --git a/README.md b/README.md
index 8030f14..d08e61f 100644
--- a/README.md
+++ b/README.md
@@ -38,12 +38,12 @@
 <img src="https://img.shields.io/github/last-commit/memphisdev/memphis-broker?color=61dfc6&label=last%20commit">
 </p>
 
-**[Memphis](https://memphis.dev)** is a next-generation message broker.<br>
+**[Memphis](https://memphis.dev)** is a next-generation alternative to traditional message brokers.<br><br>
 A simple, robust, and durable cloud-native message broker wrapped with<br>
-an entire ecosystem that enables fast and reliable development of next-generation event-driven use cases.<br><br>
-Memphis enables building modern applications that require large volumes of streamed and enriched data,<br>
-modern protocols, zero ops, rapid development, extreme cost reduction,<br>
-and a significantly lower amount of dev time for data-oriented developers and data engineers.
+an entire ecosystem that enables cost-effective, fast, and reliable development of modern queue-based use cases.<br><br>
+Memphis enables the building of modern queue-based applications that require<br>
+large volumes of streamed and enriched data, modern protocols, zero ops, rapid development,<br>
+extreme cost reduction, and a significantly lower amount of dev time for data-oriented developers and data engineers.
 
 ## Installation
 
@@ -328,4 +328,4 @@ consumer.destroy()
 
 ```python
 memphis.is_connected()
-```
\ No newline at end of file
+```