diff --git a/.github/FUNDING.yml b/.github/FUNDING.yml
new file mode 100644
index 00000000..602718a9
--- /dev/null
+++ b/.github/FUNDING.yml
@@ -0,0 +1 @@
+custom: https://www.panthera.org/donate
diff --git a/README.md b/README.md
index cd268c5d..75fd5587 100644
--- a/README.md
+++ b/README.md
@@ -352,6 +352,11 @@ The following features are not currently supported:
 
 Pull Requests are welcome to fill the remaining gaps!
 
+## Save the Panthers
+
+Many of the wild cat species are highly threatened.
+If you like this software, help save the (real) panthers by [donating to the Panthera organization](https://www.panthera.org/donate).
+
 ## Credits
 
 Created by [Kévin Dunglas](https://dunglas.fr). Sponsored by [Les-Tilleuls.coop](https://les-tilleuls.coop).