diff --git a/.changeset/purple-gorillas-do.md b/.changeset/purple-gorillas-do.md
new file mode 100644
index 00000000..77212b27
--- /dev/null
+++ b/.changeset/purple-gorillas-do.md
@@ -0,0 +1,5 @@
+---
+"@ladle/react": minor
+---
+
+Add `--base` and `--mode` options à la `vite build`
diff --git a/packages/ladle/lib/cli/apply-cli-config.js b/packages/ladle/lib/cli/apply-cli-config.js
new file mode 100644
index 00000000..85a7b285
--- /dev/null
+++ b/packages/ladle/lib/cli/apply-cli-config.js
@@ -0,0 +1,31 @@
+import debug from "./debug.js";
+import path from "path";
+import loadConfig from "./load-config.js";
+
+/**
+ * @param params {import("../shared/types").CLIParams}
+ */
+export default async function applyCLIConfig(params) {
+  debug(`CLI theme: ${params.theme}`);
+  debug(`CLI stories: ${params.stories}`);
+  debug(`CLI port: ${params.port || "undefined"}`);
+  debug(`CLI out: ${params.outDir || "undefined"}`);
+  params.config = params.config || ".ladle";
+  const configFolder = path.isAbsolute(params.config)
+    ? params.config
+    : path.join(process.cwd(), params.config);
+  const config = await loadConfig(configFolder);
+  config.addons.theme.defaultState =
+    params.theme || config.addons.theme.defaultState;
+  config.stories = params.stories || config.stories;
+  config.viteConfig = params.viteConfig || config.viteConfig;
+  config.outDir = params.outDir || config.outDir;
+  config.port = params.port || config.port;
+  config.previewPort = params.previewPort || config.previewPort;
+  config.base = params.base || config.base;
+  config.mode = params.mode || config.mode;
+  debug(`Final config:\n${JSON.stringify(config, null, "  ")}`);
+  process.env["VITE_PUBLIC_LADLE_THEME"] = config.addons.theme.defaultState;
+  process.env["VITE_PUBLIC_STORIES"] = config.stories;
+  return { configFolder, config };
+}
diff --git a/packages/ladle/lib/cli/build.js b/packages/ladle/lib/cli/build.js
index 329a4adb..ced1d399 100755
--- a/packages/ladle/lib/cli/build.js
+++ b/packages/ladle/lib/cli/build.js
@@ -4,37 +4,19 @@ import path from "path";
 import { promises as fs } from "fs";
 import { globby } from "globby";
 import viteProd from "./vite-prod.js";
-import loadConfig from "./load-config.js";
 import debug from "./debug.js";
 import { getMetaJsonString } from "./vite-plugin/generate/get-meta-json.js";
 import { getEntryData } from "./vite-plugin/parse/get-entry-data.js";
 import getFolderSize from "./get-folder-size.js";
+import applyCLIConfig from "./apply-cli-config.js";
 
 /**
- * @param params {import("../shared/types").BuildParams}
+ * @param params {import("../shared/types").CLIParams}
  */
 const build = async (params = {}) => {
   const startTime = performance.now();
   debug("Starting build command");
-  debug(`CLI theme: ${params.theme}`);
-  debug(`CLI stories: ${params.stories}`);
-  debug(`CLI out: ${params.outDir ? params.outDir : "undefined"}`);
-  params.config = params.config || ".ladle";
-  const configFolder = path.isAbsolute(params.config)
-    ? params.config
-    : path.join(process.cwd(), params.config);
-  const config = await loadConfig(configFolder);
-
-  // CLI flags override default and custom config files
-  config.addons.theme.defaultState = params.theme
-    ? params.theme
-    : config.addons.theme.defaultState;
-  config.stories = params.stories ? params.stories : config.stories;
-  config.viteConfig = params.viteConfig ? params.viteConfig : config.viteConfig;
-  config.outDir = params.outDir ? params.outDir : config.outDir;
-  debug(`Final config:\n${JSON.stringify(config, null, "  ")}`);
-  process.env["VITE_PUBLIC_LADLE_THEME"] = config.addons.theme.defaultState;
-  process.env["VITE_PUBLIC_STORIES"] = config.stories;
+  const { configFolder, config } = await applyCLIConfig(params);
   await viteProd(config, configFolder);
   const entryData = await getEntryData(await globby([config.stories]));
   const jsonContent = getMetaJsonString(entryData);
diff --git a/packages/ladle/lib/cli/cli.js b/packages/ladle/lib/cli/cli.js
index c5220cc9..93ee52a3 100755
--- a/packages/ladle/lib/cli/cli.js
+++ b/packages/ladle/lib/cli/cli.js
@@ -1,5 +1,5 @@
 #!/usr/bin/env node
-import { program } from "commander";
+import { Command } from "commander";
 import serve from "./serve.js";
 import build from "./build.js";
 import preview from "./preview.js";
@@ -9,6 +9,7 @@ import preview from "./preview.js";
  */
 const strToInt = (n) => parseInt(n, 10);
 
+const program = new Command("ladle");
 program.showHelpAfterError().showSuggestionAfterError();
 
 program
@@ -18,11 +19,10 @@ program
   .option("-p, --port [number]", "port to serve the application", strToInt)
   .option("--stories [string]", "glob to find stories")
   .option("--theme [string]", "theme light, dark or auto")
-  .option(
-    "--config [string]",
-    "folder where Ladle configs are located, default .ladle",
-  )
+  .option("--config [string]", "folder where config is located, default .ladle")
   .option("--viteConfig [string]", "file with Vite configuration")
+  .option("--base [string]", "base URL path for build output")
+  .option("--mode [string]", "Vite mode")
   .action(async (params) => {
     await serve({ ...params, serve: params });
   });
@@ -35,6 +35,8 @@ program
   .option("--theme [string]", "theme light, dark or auto")
   .option("--config [string]", "folder where config is located, default .ladle")
   .option("--viteConfig [string]", "file with Vite configuration")
+  .option("--base [string]", "base URL path for build output")
+  .option("--mode [string]", "Vite mode")
   .action(async (params) => {
     const success = await build({ ...params, build: params });
     if (success) {
@@ -50,6 +52,8 @@ program
   .option("-p, --port [number]", "port to serve the application", strToInt)
   .option("--config [string]", "folder where config is located, default .ladle")
   .option("--viteConfig [string]", "file with Vite configuration")
+  .option("--base [string]", "base URL path for build output")
+  .option("--mode [string]", "Vite mode")
   .action(async (params) => {
     await preview({ ...params, previewPort: params.port });
   });
diff --git a/packages/ladle/lib/cli/preview.js b/packages/ladle/lib/cli/preview.js
index f0b8e65e..a97daec0 100644
--- a/packages/ladle/lib/cli/preview.js
+++ b/packages/ladle/lib/cli/preview.js
@@ -1,27 +1,15 @@
 #!/usr/bin/env node
 
-import path from "path";
 import vitePreview from "./vite-preview.js";
-import loadConfig from "./load-config.js";
 import debug from "./debug.js";
+import applyCLIConfig from "./apply-cli-config.js";
 
 /**
- * @param params {import("../shared/types").DevParams}
+ * @param params {import("../shared/types").CLIParams}
  */
 const preview = async (params = {}) => {
   debug("Starting preview command");
-  debug(`CLI port: ${params.port ? params.port : "undefined"}`);
-  params.config = params.config || ".ladle";
-  const configFolder = path.isAbsolute(params.config)
-    ? params.config
-    : path.join(process.cwd(), params.config);
-  const config = await loadConfig(configFolder);
-  config.previewPort = params.previewPort
-    ? params.previewPort
-    : config.previewPort;
-  config.outDir = params.outDir ? params.outDir : config.outDir;
-  config.viteConfig = params.viteConfig ? params.viteConfig : config.viteConfig;
-  debug(`Final config:\n${JSON.stringify(config, null, "  ")}`);
+  const { configFolder, config } = await applyCLIConfig(params);
   await vitePreview(config, configFolder);
 };
 
diff --git a/packages/ladle/lib/cli/serve.js b/packages/ladle/lib/cli/serve.js
index 275ec3f1..f4bb48cb 100755
--- a/packages/ladle/lib/cli/serve.js
+++ b/packages/ladle/lib/cli/serve.js
@@ -1,33 +1,15 @@
 #!/usr/bin/env node
 
-import path from "path";
 import viteDev from "./vite-dev.js";
-import loadConfig from "./load-config.js";
 import debug from "./debug.js";
+import applyCLIConfig from "./apply-cli-config.js";
 
 /**
- * @param params {import("../shared/types").DevParams}
+ * @param params {import("../shared/types").CLIParams}
  */
 const serve = async (params = {}) => {
   debug("Starting serve command");
-  debug(`CLI theme: ${params.theme}`);
-  debug(`CLI stories: ${params.stories}`);
-  debug(`CLI port: ${params.port ? params.port : "undefined"}`);
-  params.config = params.config || ".ladle";
-  const configFolder = path.isAbsolute(params.config)
-    ? params.config
-    : path.join(process.cwd(), params.config);
-  const config = await loadConfig(configFolder);
-  // CLI flags override default and custom config files
-  config.addons.theme.defaultState = params.theme
-    ? params.theme
-    : config.addons.theme.defaultState;
-  config.stories = params.stories ? params.stories : config.stories;
-  config.port = params.port ? params.port : config.port;
-  config.viteConfig = params.viteConfig ? params.viteConfig : config.viteConfig;
-  debug(`Final config:\n${JSON.stringify(config, null, "  ")}`);
-  process.env["VITE_PUBLIC_LADLE_THEME"] = config.addons.theme.defaultState;
-  process.env["VITE_PUBLIC_STORIES"] = config.stories;
+  const { configFolder, config } = await applyCLIConfig(params);
   await viteDev(config, configFolder);
 };
 
diff --git a/packages/ladle/lib/cli/vite-base.js b/packages/ladle/lib/cli/vite-base.js
index 62d9d497..100a653d 100644
--- a/packages/ladle/lib/cli/vite-base.js
+++ b/packages/ladle/lib/cli/vite-base.js
@@ -80,6 +80,7 @@ const getBaseViteConfig = async (ladleConfig, configFolder, viteConfig) => {
    */
   const config = {
     ...viteConfig,
+    base: ladleConfig.base,
     configFile: false,
     cacheDir: userViteConfig.cacheDir
       ? userViteConfig.cacheDir
diff --git a/packages/ladle/lib/cli/vite-dev.js b/packages/ladle/lib/cli/vite-dev.js
index f5cbaf68..b98b1eb7 100644
--- a/packages/ladle/lib/cli/vite-dev.js
+++ b/packages/ladle/lib/cli/vite-dev.js
@@ -28,7 +28,7 @@ const bundler = async (config, configFolder) => {
      * @type {import('vite').InlineConfig}
      */
     const viteConfig = await getBaseViteConfig(config, configFolder, {
-      mode: "development",
+      mode: config.mode || "development",
       server: {
         port: config.port,
         hmr: {
@@ -48,10 +48,17 @@ const bundler = async (config, configFolder) => {
       const jsonContent = getMetaJsonObject(entryData);
       res.json(jsonContent);
     });
+    // When `middlewareMode` is true, vite's own base middleware won't redirect requests,
+    // so we need to do that ourselves.
+    const { base } = viteConfig;
+    if (base && base !== "/") {
+      app.get("/", (_, res) => res.redirect(base));
+      app.get("/index.html", (_, res) => res.redirect(base));
+    }
     app.use(vite.middlewares);
     const serverUrl = `${vite.config.server.https ? "https" : "http"}://${
       vite.config.server.host || "localhost"
-    }:${port}`;
+    }:${port}${vite.config.base || ""}`;
     app.listen(port, async () => {
       console.log(
         boxen(`🥄 Ladle.dev served at ${serverUrl}`, {
diff --git a/packages/ladle/lib/cli/vite-preview.js b/packages/ladle/lib/cli/vite-preview.js
index 42a06f49..02fdfdae 100644
--- a/packages/ladle/lib/cli/vite-preview.js
+++ b/packages/ladle/lib/cli/vite-preview.js
@@ -14,7 +14,7 @@ const vitePreview = async (config, configFolder) => {
      * @type {import('vite').InlineConfig}
      */
     const viteConfig = await getBaseViteConfig(config, configFolder, {
-      mode: "production",
+      mode: config.mode || "production",
       build: {
         outDir: path.join(process.cwd(), config.outDir),
         emptyOutDir: true,
diff --git a/packages/ladle/lib/cli/vite-prod.js b/packages/ladle/lib/cli/vite-prod.js
index d3792694..61d7cdd4 100644
--- a/packages/ladle/lib/cli/vite-prod.js
+++ b/packages/ladle/lib/cli/vite-prod.js
@@ -12,7 +12,7 @@ const viteProd = async (config, configFolder) => {
      * @type {import('vite').InlineConfig}
      */
     const viteConfig = await getBaseViteConfig(config, configFolder, {
-      mode: "production",
+      mode: config.mode || "production",
       build: {
         outDir: path.join(process.cwd(), config.outDir),
         emptyOutDir: true,
diff --git a/packages/ladle/lib/shared/default-config.js b/packages/ladle/lib/shared/default-config.js
index ae6ea23b..48edef70 100644
--- a/packages/ladle/lib/shared/default-config.js
+++ b/packages/ladle/lib/shared/default-config.js
@@ -8,6 +8,7 @@ export default {
   port: 61000,
   previewPort: 8080,
   outDir: "build",
+  base: undefined,
   // enable/disable addons and their default state
   addons: {
     control: {
diff --git a/packages/ladle/lib/shared/types.ts b/packages/ladle/lib/shared/types.ts
index e4c0f97b..ab145230 100644
--- a/packages/ladle/lib/shared/types.ts
+++ b/packages/ladle/lib/shared/types.ts
@@ -122,11 +122,7 @@ export type GeneratedStories = {
   };
 };
 
-export type DevParams = Partial<Config> & {
-  theme?: ThemeState;
-  config?: string;
-};
-export type BuildParams = Partial<Config> & {
+export type CLIParams = Partial<Config> & {
   theme?: ThemeState;
   config?: string;
 };
@@ -143,6 +139,8 @@ export type Config = {
   port: number;
   previewPort: number;
   outDir: string;
+  base?: string;
+  mode?: string;
   addons: {
     control: {
       enabled: boolean;
diff --git a/packages/website/docs/cli.md b/packages/website/docs/cli.md
index c9fa2e21..624c134e 100644
--- a/packages/website/docs/cli.md
+++ b/packages/website/docs/cli.md
@@ -14,24 +14,27 @@ Options:
 Commands:
   serve|dev [options]  start developing
   build [options]      build static production app
-  preview [options]    start a server to preview the build
+  preview [options]    start a server to preview the build in outDir
   help [command]       display help for command
 ```
 
 ## Serve command
 
 ```bash
-Usage: ladle serve [options]
+Usage: ladle serve|dev [options]
 
 start developing
 
 Options:
-  -p, --port [number]      port to serve the application
-  --stories [string]       glob to find stories
-  --theme [string]         theme light, dark or auto
-  --config [string]        folder where Ladle configs are located, default .ladle
-  --viteConfig [string]    file with Vite configuration
-  -h, --help               display help for command
+  -p, --port [number]    port to serve the application
+  --stories [string]     glob to find stories
+  --theme [string]       theme light, dark or auto
+  --config [string]      folder where config is located, default .ladle
+  --viteConfig [string]  file with Vite configuration
+  --base [string]        base URL path for build output
+  --mode [string]        Vite mode
+  -h, --help             display help for command
+
 ```
 
 ## Build command
@@ -42,12 +45,15 @@ Usage: ladle build [options]
 build static production app
 
 Options:
-  -o, --outDir <path>      output directory
-  --stories [string]       glob to find stories
-  --theme [string]         theme light, dark or auto
-  --config [string]        folder where config is located, default .ladle
-  --viteConfig [string]    file with Vite configuration
-  -h, --help               display help for command
+  -o, --outDir <path>    output directory
+  --stories [string]     glob to find stories
+  --theme [string]       theme light, dark or auto
+  --config [string]      folder where config is located, default .ladle
+  --viteConfig [string]  file with Vite configuration
+  --base [string]        base URL path for build output
+  --mode [string]        Vite mode
+  -h, --help             display help for command
+
 ```
 
 ## Preview command
@@ -62,5 +68,8 @@ Options:
   -p, --port [number]    port to serve the application
   --config [string]      folder where config is located, default .ladle
   --viteConfig [string]  file with Vite configuration
+  --base [string]        base URL path for build output
+  --mode [string]        Vite mode
   -h, --help             display help for command
+
 ```
diff --git a/packages/website/docs/config.md b/packages/website/docs/config.md
index 4a551f55..7b5e9ab0 100644
--- a/packages/website/docs/config.md
+++ b/packages/website/docs/config.md
@@ -79,6 +79,28 @@ export default {
 };
 ```
 
+### base
+
+Base path for building the output; useful for e.g. hosting your project's storybook on GitHub Pages:
+
+```tsx
+export default {
+  base: "/my-project/",
+};
+```
+
+### mode
+
+Vite [mode](https://vitejs.dev/guide/env-and-mode.html#modes). If not set, defaults to `development` when developing and `production` for building static output.
+
+This also affects [Vite's .env file loading](https://vitejs.dev/guide/env-and-mode.html#env-files), as well as anything else setting `mode` affects.
+
+```tsx
+export default {
+  mode: "my-custom-mode",
+};
+```
+
 ### addons
 
 You can enable or disable all Ladle addons (the buttons in the left bottom corner). You can also control their default state.