diff --git a/.changes/prefer-into-to-asref-to-reduce-alloc.md b/.changes/prefer-into-to-asref-to-reduce-alloc.md
new file mode 100644
index 000000000..03244c2a4
--- /dev/null
+++ b/.changes/prefer-into-to-asref-to-reduce-alloc.md
@@ -0,0 +1,5 @@
+---
+"wry": "minor"
+---
+
+Change the type of `WebViewBuilderExtWindows::with_additional_browser_args` argument from `AsRef<str>` to `Into<String>` to reduce extra allocation.
diff --git a/src/webview/mod.rs b/src/webview/mod.rs
index 01784eccf..c5613e19d 100644
--- a/src/webview/mod.rs
+++ b/src/webview/mod.rs
@@ -592,13 +592,13 @@ pub trait WebViewBuilderExtWindows {
   ///
   /// By default wry passes `--disable-features=msWebOOUI,msPdfOOUI,msSmartScreenProtection`
   /// so if you use this method, you also need to disable these components by yourself if you want.
-  fn with_additional_browser_args<S: AsRef<str>>(self, additional_args: S) -> Self;
+  fn with_additional_browser_args<S: Into<String>>(self, additional_args: S) -> Self;
 }
 
 #[cfg(windows)]
 impl WebViewBuilderExtWindows for WebViewBuilder<'_> {
-  fn with_additional_browser_args<S: AsRef<str>>(mut self, additional_args: S) -> Self {
-    self.platform_specific.additional_browser_args = Some(additional_args.as_ref().to_string());
+  fn with_additional_browser_args<S: Into<String>>(mut self, additional_args: S) -> Self {
+    self.platform_specific.additional_browser_args = Some(additional_args.into());
     self
   }
 }