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Press kit

Expert designers and developers who turn your idea into the right product.

Clients hire us to solve problems for people. So, we interview potential customers. We sketch. We prototype. We make and ship working software. We measure use of the software.

We like to work face-to-face with our clients. We bring their visions to life at our offices with not much more than whiteboards, sticky notes, sketchbooks, laptops, phones, computer code, and good old human connections.

thoughtbot was founded in 2003 and has offices in Austin, Boston, London, New York City, Raleigh, and San Francisco

Further descriptions of the company can be found in DESCRIPTION.md.

Our website is https://thoughtbot.com.


The public company name is "thoughtbot", all lowercase at all times including the beginning of a sentence.

The legal company name in the US is "thoughtbot, inc." The legal company name in the UK is "Thoughtbot Limited".

Brand Assets & Guidelines

thoughtbot brand assets are available here. Please reference this guide whenever you use thoughtbot assets.

Assets and Guidelines



Copyright 2018 thoughtbot, inc.

The design of a robot and thoughtbot are registered trademarks of thoughtbot, inc.

Notes about this repository

The presskit webpage is built with Middleman. To get started:

  1. Install the dependencies:

  2. Run the app:

    bundle exec middleman
    open http://localhost:4567

Netlify is used to publish the site, which automatically deploys the master branch to http://presskit.thoughtbot.com/.