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Critical learning


You know everyday typography when you can:

  • Choose a typeface which matches the style of a design.
  • Constrain lines of type to the proper length.
  • Create type hierarchy with size, space, color, emphasis, and weight.
  • Pair two or more typefaces in a design and make it look good.
  • Space letters horizontally (kern).
  • Space lines of type vertically with line-height (leading).
  • Use the vocabulary of typography with teammates.

Ongoing reference

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