diff --git a/README.Rmd b/README.Rmd
index b0994740..6df567a2 100644
--- a/README.Rmd
+++ b/README.Rmd
@@ -14,7 +14,7 @@ knitr::opts_chunk$set(
 oo <- options(reprex.advertise = FALSE)
 ```
 
-# reprex
+# reprex <img src="man/figures/logo.png" align="right" />
 
 [![CRAN_Status_Badge](http://www.r-pkg.org/badges/version/reprex)](https://cran.r-project.org/package=reprex)
 [![Travis-CI Build Status](https://travis-ci.org/tidyverse/reprex.svg?branch=master)](https://travis-ci.org/tidyverse/reprex) 
diff --git a/README.md b/README.md
index 97e98289..0167e648 100644
--- a/README.md
+++ b/README.md
@@ -1,7 +1,7 @@
 
 <!-- README.md is generated from README.Rmd. Please edit that file -->
-reprex
-======
+reprex <img src="man/figures/logo.png" align="right" />
+=======================================================
 
 [![CRAN\_Status\_Badge](http://www.r-pkg.org/badges/version/reprex)](https://cran.r-project.org/package=reprex) [![Travis-CI Build Status](https://travis-ci.org/tidyverse/reprex.svg?branch=master)](https://travis-ci.org/tidyverse/reprex) [![AppVeyor Build Status](https://ci.appveyor.com/api/projects/status/github/tidyverse/reprex?branch=master&svg=true)](https://ci.appveyor.com/project/tidyverse/reprex) [![Coverage status](https://codecov.io/gh/tidyverse/reprex/branch/master/graph/badge.svg)](https://codecov.io/github/tidyverse/reprex?branch=master) [![lifecycle](https://img.shields.io/badge/lifecycle-stable-brightgreen.svg)](https://tidyverse.org)
 
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