diff --git a/.bumpversion.cfg b/.bumpversion.cfg
index b51a723..fe5cf0c 100644
--- a/.bumpversion.cfg
+++ b/.bumpversion.cfg
@@ -2,5 +2,5 @@
 files = setup.py envcfg/__init__.py
 commit = True
 tag = False
-current_version = 0.1.0
+current_version = 0.2.0
 
diff --git a/.travis.yml b/.travis.yml
index 228281c..555dd30 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -3,6 +3,7 @@ python:
   - "2.7"
   - "3.3"
   - "3.4"
+  - "3.5"
   - "pypy"
 install:
   - "pip install ."
diff --git a/CHANGELOG b/CHANGELOG
new file mode 100644
index 0000000..8b1bdd5
--- /dev/null
+++ b/CHANGELOG
@@ -0,0 +1,12 @@
+Changelog
+=========
+
+0.2.0
+-----
+
+- Add "smart" format support. (#4)
+
+0.1.0
+-----
+
+The first release.
diff --git a/README.rst b/README.rst
index cf8a583..f4c5aac 100644
--- a/README.rst
+++ b/README.rst
@@ -25,8 +25,196 @@ Installation
 
 ::
 
-    $ pip install envcfg
-    $ pip freeze > requirements.txt  # http://nvie.com/posts/pin-your-packages/
+    $ pip install python-envcfg
+
+
+Supported Formats
+-----------------
+
+- ``import envcfg.raw.foo as config``:
+  Import each ``FOO_*`` environment variable as string.
+- ``import envcfg.json.foo as config``:
+  Import each ``FOO_*`` environment variable as JSON body.
+- ``import envcfg.smart.foo as config``:
+  Try to import each ``FOO_*`` environment variable as JSON body, if fail then import it as string.
+
+There is an example table:
+
++----------------------+---------------------------+-----------------------+
+| Environment Variable | Python Import Statement   | Python Variable Value |
++======================+===========================+=======================+
+| ``FOO_NAME=foo``     | ``envcfg.raw.foo.NAME``   | ``'foo'``             |
++----------------------+---------------------------+-----------------------+
+| ``FOO_NAME="foo"``   | ``envcfg.raw.foo.NAME``   | ``'"foo"'``           |
++----------------------+---------------------------+-----------------------+
+| ``FOO_NUM1=42``      | ``envcfg.raw.foo.NUM1``   | ``'42'``              |
++----------------------+---------------------------+-----------------------+
+| ``FOO_NUM1="42"``    | ``envcfg.raw.foo.NUM1``   | ``'"42"'``            |
++----------------------+---------------------------+-----------------------+
+| ``FOO_NAME=foo``     | ``envcfg.json.foo.NAME``  | *ImportError*         |
++----------------------+---------------------------+-----------------------+
+| ``FOO_NAME="foo"``   | ``envcfg.json.foo.NAME``  | ``'foo'``             |
++----------------------+---------------------------+-----------------------+
+| ``FOO_NUM1=42``      | ``envcfg.json.foo.NUM1``  | ``42``                |
++----------------------+---------------------------+-----------------------+
+| ``FOO_NUM1="42"``    | ``envcfg.json.foo.NUM1``  | ``'42'``              |
++----------------------+---------------------------+-----------------------+
+| ``FOO_NAME=foo``     | ``envcfg.smart.foo.NAME`` | ``'foo'``             |
++----------------------+---------------------------+-----------------------+
+| ``FOO_NAME="foo"``   | ``envcfg.smart.foo.NAME`` | ``'foo'``             |
++----------------------+---------------------------+-----------------------+
+| ``FOO_NUM1=42``      | ``envcfg.smart.foo.NUM1`` | ``42``                |
++----------------------+---------------------------+-----------------------+
+| ``FOO_NUM1="42"``    | ``envcfg.smart.foo.NUM1`` | ``'42'``              |
++----------------------+---------------------------+-----------------------+
+
+Examples
+--------
+
+Uses with Flask
+~~~~~~~~~~~~~~~
+
+1. Defines environment variables with a prefix::
+
+    $ cat .env  # should not checked into VCS
+    # values are valid JSON expressions
+    MYAPP_DEBUG=true
+    MYAPP_SECRET_KEY='"7950ad141c7e4b3990631fcdf9a1d909"'
+    MYAPP_SQLALCHEMY_DATABASE_URI='"sqlite:///tmp/myapp.sqlite3"'
+
+2. Creates Flask app and loads config from python-envcfg::
+
+    $ cat myapp.py
+    ...
+    app = Flask(__name__)
+    app.config.from_object('envcfg.json.myapp')  # MYAPP_ -> .myapp
+    ...
+
+3. Enters your app with those environment variables::
+
+    $ env $(cat .env | xargs) python myapp.py
+
+
+Uses with Django
+~~~~~~~~~~~~~~~~
+
+1. Creates a django project and moves all sensitive config items into the
+   environment variables::
+
+    $ cat djapp/settings.py  # codebase-scope config
+    ...
+    INSTALLED_APPS = (
+        'django.contrib.admin',
+    )
+    ...
+
+    $ cat .env  # environment-scope config, should not checked into VCS
+    # values are valid JSON expressions
+    DJAPP_SECRET_KEY='"wo9g2o#jws=u"'
+    DJAPP_DEBUG=true
+    DJAPP_TEMPLATE_DEBUG=true
+
+2. Adds importing statements in the end of ``settings.py`` module::
+
+    $ tail -n 2 djapp/settings.py
+    # importing all config items stored in the environment variables 
+    from envcfg.json.djapp import *  # noqa
+
+3. Runs your Django app with environment variables::
+
+    $ env $(cat .env | xargs) python manage.py runserver
+
+
+Uses with Tornado
+~~~~~~~~~~~~~~~~~
+
+1. Defines environment variables with a prefix::
+
+    $ cat .env
+    export TORAPP_PORT='8888'
+    export TORAPP_MYSQL_HOST='"127.0.0.1"'
+    export TORAPP_MYSQL_DATABASE='"database"'
+
+
+2. Creates a Tornado project and loads config::
+
+    $ cat torapp/server.py
+
+    from tornado.web import Application, RequestHandler
+    from tornado.ioloop import IOLoop
+    from tornado.options import define, options
+    from tordb import Connection
+
+
+    def options_from_object(*args, **kwargs):
+        module = __import__(*args, **kwargs)
+        for name, value in vars(module).items():
+            name = name.lower()
+            if name in options._options:
+                options._options[name].set(value)
+
+
+    class IndexHandler(RequestHandler):
+        def initialize(self):
+            self.db = Connection(options.mysql_host, options.mysql_database)
+
+        def get(self):
+            pass  # some database operations with ``self.db``
+
+
+    application = Application([
+        (r'/', IndexHandler),
+    ])
+
+    define('port', type=int)
+    define('mysql_host', type=unicode)
+    define('mysql_database', type=unicode)
+    options_from_object('envcfg.json.torapp', fromlist=['torapp'])
+
+
+    if __name__ == '__main__':
+        application.listen(options.port)
+        IOLoop.instance().start()
+
+
+3. Runs your Tornado app::
+
+   $ env $(cat .env | xargs) python server.py
+
+
+Works on Projects
+-----------------
+
+In development, we can work with per-project environments but no more typing
+``source foo/bar``.
+
+I recommend to put your project-specified environment variables in
+``{PROJECT_ROOT}/.env`` and mark the ``.env`` as ignored in your VCS. For
+example, you can write ``/.env`` in ``.gitignore`` if you are using Git, and
+put a ``.env.example`` as a copying template for new-cloned projects.
+
+And then, you can use some utility such as `honcho`_ or `autoenv`_ to apply
+the ``.env`` automatically.
+
+For honcho::
+
+    $ echo 'MYPROJECT_DEBUG=true' >> .env
+    $ echo 'web: python manage.py runserver' >> Procfile
+    $ honcho run python manage.py check-debug
+    True
+    $ honcho start web
+    Starting development server at http://127.0.0.1:5000/
+    ...
+
+For autoenv::
+
+    $ echo 'MYPROJECT_DEBUG=true' >> myproject/.env
+    $ cd myproject
+    $ python manage.py check-debug
+    True
+    $ python manage.py runserver
+    Starting development server at http://127.0.0.1:5000/
+    ...
 
 
 Issues
@@ -37,6 +225,8 @@ If you want to report bugs or request features, please create issues on
 
 
 .. _12-Factor: http://12factor.net
+.. _honcho: https://github.com/nickstenning/honcho
+.. _autoenv: https://github.com/kennethreitz/autoenv
 
 .. |Build Status| image:: https://travis-ci.org/tonyseek/python-envcfg.svg?branch=master,develop
    :target: https://travis-ci.org/tonyseek/python-envcfg
@@ -44,7 +234,7 @@ If you want to report bugs or request features, please create issues on
 .. |Coverage Status| image:: https://img.shields.io/coveralls/tonyseek/python-envcfg/develop.svg
    :target: https://coveralls.io/r/tonyseek/python-envcfg
    :alt: Coverage Status
-.. |Wheel Status| image:: https://pypip.in/wheel/python-envcfg/badge.svg
+.. |Wheel Status| image:: https://img.shields.io/pypi/wheel/python-envcfg.svg
    :target: https://warehouse.python.org/project/python-envcfg
    :alt: Wheel Status
 .. |PyPI Version| image:: https://img.shields.io/pypi/v/python-envcfg.svg
diff --git a/envcfg/__init__.py b/envcfg/__init__.py
index b794fd4..7fd229a 100644
--- a/envcfg/__init__.py
+++ b/envcfg/__init__.py
@@ -1 +1 @@
-__version__ = '0.1.0'
+__version__ = '0.2.0'
diff --git a/envcfg/smart/__init__.py b/envcfg/smart/__init__.py
new file mode 100644
index 0000000..5aae86f
--- /dev/null
+++ b/envcfg/smart/__init__.py
@@ -0,0 +1,16 @@
+from __future__ import absolute_import
+
+from .._hook import import_hook
+
+
+@import_hook(__name__)
+def value_processor(name, raw_name, raw_value):
+    import json
+    try:
+        return json.loads(raw_value)
+    except ValueError:
+        return raw_value
+
+
+del import_hook
+del value_processor
diff --git a/setup.py b/setup.py
index 143ca63..aced732 100644
--- a/setup.py
+++ b/setup.py
@@ -8,7 +8,7 @@
 
 setup(
     name='python-envcfg',
-    version='0.1.0',
+    version='0.2.0',
     author='Jiangge Zhang',
     author_email='tonyseek@gmail.com',
     description='Accessing environment variables with a magic module.',
@@ -17,6 +17,7 @@
     url='https://github.com/tonyseek/python-envcfg',
     license='MIT',
     packages=find_packages(),
+    keywords=['env', 'config', '12-factor'],
     classifiers=[
         'Development Status :: 3 - Alpha',
         'License :: OSI Approved :: MIT License',
diff --git a/tests/test_smart.py b/tests/test_smart.py
new file mode 100644
index 0000000..b715a1d
--- /dev/null
+++ b/tests/test_smart.py
@@ -0,0 +1,37 @@
+from pytest import raises
+
+
+def test_success(environ):
+    environ['SUCHDOGE_BOOLEAN'] = 'true'
+    environ['SUCHDOGE_INTEGER'] = '42'
+    environ['SUCHDOGE_REAL'] = '42.42'
+    environ['SUCHDOGE_STRING'] = '"42"'
+    environ['SUCHDOGE_DICT'] = '{"value": 42}'
+    environ['SUCHDOGE_RAW_STR'] = 'foo'
+
+    from envcfg.smart.suchdoge import (
+        BOOLEAN,
+        INTEGER,
+        REAL,
+        STRING,
+        DICT,
+        RAW_STR,
+    )
+    assert BOOLEAN is True
+    assert INTEGER == 42
+    assert REAL == 42.42
+    assert STRING == '42'
+    assert DICT == {'value': 42}
+    assert RAW_STR == 'foo'
+
+
+def test_failed(environ):
+    with raises(ImportError) as einfo:
+        import envcfg.smart._private_module  # noqa
+    assert einfo.value.args[0].startswith(
+        'No module named envcfg.smart._private_module')
+
+    with raises(ImportError) as einfo:
+        import envcfg.smart.INVALID_NAME  # noqa
+    assert einfo.value.args[0].startswith(
+        'No module named envcfg.smart.INVALID_NAME')
diff --git a/tox.ini b/tox.ini
index ce727ce..89f42a9 100644
--- a/tox.ini
+++ b/tox.ini
@@ -1,5 +1,5 @@
 [tox]
-envlist = py27,py33,py34,pypy
+envlist = py27,py33,py34,py35,pypy
 [testenv]
 deps =
     pytest