Update script mention

README.md

@@ -4,7 +4,7 @@ See this blog post for full background, installation and usage details: [http://
 
 ## Run locally
 
-Fork this repo and clone locally. Then run:
+Fork this repo on GitHub and clone locally to get the source on your local environment. Then run:
 
 ```term
 $ bundle install
@@ -18,14 +18,14 @@ $ foreman start
 14:25:47 web.1     | started with pid 59647
 ```
 
-Open your browser to [http://localhost:5000](http://localhost:5000) to see the site running.
+Open your browser to [http://localhost:5000](http://localhost:5000) to see the site running locally with default configuration values.
 
 ## Deploying
 
-Assuming you have a Heroku account and have successfully installed the [Heroku Toolbelt](http://toolbelt.heroku.com) [this script](https://raw.github.com/rwdaigle/nesta-app-template/master/deploy.sh) can be run to quickly deploy the site to Heroku, install any dependencies and setup the appropriate configuration.
+Assuming you have a Heroku account and have successfully installed the [Heroku Toolbelt](http://toolbelt.heroku.com) you can use [this script](https://raw.github.com/rwdaigle/nesta-app-template/master/deploy.sh) to quickly deploy the site to Heroku, install any dependencies and setup the appropriate configuration.
 
-The site will _not_ incur any charges on Heroku and doesn not use `sudo`.
+**The site will _not_ incur any charges on Heroku and does not use `sudo`. Please review the [script source](https://raw.github.com/rwdaigle/nesta-app-template/master/deploy.sh) before executing.**
 
 ```term
-$ wget https://raw.github.com/rwdaigle/nesta-app-template/master/deploy.sh | sh
+$ cat deploy.sh | sh
 ```