diff --git a/dvc/repo/experiments/__init__.py b/dvc/repo/experiments/__init__.py
index 345dcf807b..294af32da3 100644
--- a/dvc/repo/experiments/__init__.py
+++ b/dvc/repo/experiments/__init__.py
@@ -723,6 +723,7 @@ def _workspace_repro(self) -> Mapping[str, str]:
                     rev,
                     name=entry.name,
                     rel_cwd=relpath(os.getcwd(), self.scm.root_dir),
+                    log_errors=False,
                 )
 
                 if not exec_result.exp_hash or not exec_result.ref_info:
diff --git a/dvc/repo/experiments/executor/base.py b/dvc/repo/experiments/executor/base.py
index ce5cd920ea..e7aee41266 100644
--- a/dvc/repo/experiments/executor/base.py
+++ b/dvc/repo/experiments/executor/base.py
@@ -181,16 +181,16 @@ def fetch_exps(
                 refs.append(ref)
 
         def on_diverged_ref(orig_ref: str, new_rev: str):
-            orig_rev = dest_scm.get_ref(orig_ref)
-            if dest_scm.diff(orig_rev, new_rev):
-                if force:
-                    logger.debug(
-                        "Replacing existing experiment '%s'", orig_ref,
-                    )
-                    return True
-                if on_diverged:
-                    checkpoint = self.scm.get_ref(EXEC_CHECKPOINT) is not None
-                    on_diverged(orig_ref, checkpoint)
+            if force:
+                logger.debug(
+                    "Replacing existing experiment '%s'", orig_ref,
+                )
+                return True
+
+            checkpoint = self.scm.get_ref(EXEC_CHECKPOINT) is not None
+            self._raise_ref_conflict(dest_scm, orig_ref, new_rev, checkpoint)
+            if on_diverged:
+                on_diverged(orig_ref, checkpoint)
             logger.debug("Reproduced existing experiment '%s'", orig_ref)
             return False
 
@@ -218,6 +218,7 @@ def reproduce(
         queue: Optional["Queue"] = None,
         rel_cwd: Optional[str] = None,
         name: Optional[str] = None,
+        log_errors: bool = True,
         log_level: Optional[int] = None,
     ) -> "ExecutorResult":
         """Run dvc repro and return the result.
@@ -234,7 +235,7 @@ def reproduce(
 
         if queue is not None:
             queue.put((rev, os.getpid()))
-        if log_level is not None:
+        if log_errors and log_level is not None:
             cls._set_log_level(log_level)
 
         def filter_pipeline(stages):
@@ -246,7 +247,7 @@ def filter_pipeline(stages):
         exp_ref: Optional["ExpRefInfo"] = None
         repro_force: bool = False
 
-        with cls._repro_dvc(dvc_dir, rel_cwd) as dvc:
+        with cls._repro_dvc(dvc_dir, rel_cwd, log_errors) as dvc:
             args, kwargs = cls._repro_args(dvc)
             if args:
                 targets: Optional[Union[list, str]] = args[0]
@@ -321,7 +322,9 @@ def filter_pipeline(stages):
 
     @classmethod
     @contextmanager
-    def _repro_dvc(cls, dvc_dir: Optional[str], rel_cwd: Optional[str]):
+    def _repro_dvc(
+        cls, dvc_dir: Optional[str], rel_cwd: Optional[str], log_errors: bool
+    ):
         from dvc.repo import Repo
 
         dvc = Repo(dvc_dir)
@@ -342,10 +345,12 @@ def _repro_dvc(cls, dvc_dir: Optional[str], rel_cwd: Optional[str]):
         except CheckpointKilledError:
             raise
         except DvcException:
-            logger.exception("")
+            if log_errors:
+                logger.exception("")
             raise
         except Exception:
-            logger.exception("unexpected error")
+            if log_errors:
+                logger.exception("unexpected error")
             raise
         finally:
             dvc.close()
@@ -396,6 +401,7 @@ def commit(
             logger.debug("No changes to commit")
             raise UnchangedExperimentError(rev)
 
+        check_conflict = False
         branch = scm.get_ref(EXEC_BRANCH, follow=False)
         if branch:
             old_ref = rev
@@ -406,21 +412,41 @@ def commit(
             ref_info = ExpRefInfo(baseline_rev, name)
             branch = str(ref_info)
             old_ref = None
-            if not force and scm.get_ref(branch):
-                if checkpoint:
-                    raise CheckpointExistsError(ref_info.name)
-                raise ExperimentExistsError(ref_info.name)
-            logger.debug("Commit to new experiment branch '%s'", branch)
+            if scm.get_ref(branch):
+                if not force:
+                    check_conflict = True
+                logger.debug(
+                    "%s existing experiment branch '%s'",
+                    "Replace" if force else "Reuse",
+                    branch,
+                )
+            else:
+                logger.debug("Commit to new experiment branch '%s'", branch)
 
         scm.add([], update=True)
         scm.commit(f"dvc: commit experiment {exp_hash}", no_verify=True)
         new_rev = scm.get_rev()
-        scm.set_ref(branch, new_rev, old_ref=old_ref)
+        if check_conflict:
+            new_rev = cls._raise_ref_conflict(scm, branch, new_rev, checkpoint)
+        else:
+            scm.set_ref(branch, new_rev, old_ref=old_ref)
         scm.set_ref(EXEC_BRANCH, branch, symbolic=True)
         if checkpoint:
             scm.set_ref(EXEC_CHECKPOINT, new_rev)
         return new_rev
 
+    @staticmethod
+    def _raise_ref_conflict(scm, ref, new_rev, checkpoint):
+        # If this commit is a duplicate of the existing commit at 'ref', return
+        # the existing commit. Otherwise, error out and require user to re-run
+        # with --force as needed
+        orig_rev = scm.get_ref(ref)
+        if scm.diff(orig_rev, new_rev):
+            if checkpoint:
+                raise CheckpointExistsError(ref)
+            raise ExperimentExistsError(ref)
+        return orig_rev
+
     @staticmethod
     def _set_log_level(level):
         from dvc.logger import disable_other_loggers