diff --git a/dvc/repo/experiments/base.py b/dvc/repo/experiments/base.py
index a922e7f2e6..69a7f98533 100644
--- a/dvc/repo/experiments/base.py
+++ b/dvc/repo/experiments/base.py
@@ -36,7 +36,7 @@ def __init__(self, rev, expected):
 class ExperimentExistsError(DvcException):
     def __init__(self, name: str):
         msg = (
-            "Reproduced experiment conflicts with existing experiment "
+            "Experiment conflicts with existing experiment "
             f"'{name}'. To overwrite the existing experiment run:\n\n"
             "\tdvc exp run -f ...\n\n"
             "To run this experiment with a different name run:\n\n"