Let people make predictions before signing up

[atroche]

Excellent article on this here: https://medium.com/design-startups/3c390ea15d1.

Also known as “gradual engagement” or “try before you buy”.

It gives us more of an opportunity to convince the user of PB's value before we ask them for their email address.

[atroche]

This is also a good chance to showcase interesting / controversial predictions. Have them up front and centre when a first-time visitor hits the landing page, let them take a guess on each with one click (and then show them how close they are to the average).