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As a global platform for creativity and self-expression, Tumblr is deeply
committed to supporting and protecting freedom of speech. At the same time, we
draw lines around a few narrowly-defined but deeply important categories of
content and behavior that jeopardize our users, threaten our infrastructure,
or damage our community.
What Tumblr is for:
Tumblr celebrates creativity. We want you to express yourself freely and use
Tumblr to reflect who you are, and what you love, think, witness, and
What Tumblr is not for:
Malicious Bigotry.
Don't actively promote violence or extreme hatred against individuals or
groups, on the basis of race, ethnic origin, religion, disability, gender,
age, veteran status, or sexual orientation. While we firmly believe that
the best response to hateful speech is not censorship but more speech, we
will take down malicious bigotry, as defined here.
Harm to Minors.
Be thoughtful when posting anything involving a minor. Don't post anything
relating to minors that is sexually suggestive or violent. Don't bully
minors, even if you are one. Life as a teenager is hard enough without the
fear, anguish, and isolation caused by online bullying.
Promotion and Glorification of Self-Harm.
Don't post content that actively promotes or glorifies self-harm. This
includes content that urges or encourages readers to cut or injure
themselves; embrace anorexia, bulimia, or other eating disorders; or
commit suicide rather than, e.g., seeking counseling or treatment, or
joining together in supportive conversation with those suffering or
recovering from depression or other conditions. Dialogue about these
behaviors is incredibly important and online communities can be
extraordinarily helpful to people struggling with these difficult
conditions. We aim to sustain Tumblr as a place that facilitates
awareness, support and recovery, and to remove only those blogs that cross
the line into active promotion or glorification of self-harm.
Gore and Mutilation Content.
Don't post gore just to be shocking. Don't showcase the mutilation or
torture of human beings, animals, or their remains.
Unflagged NSFW Blogs.
Tumblr is home to millions of readers and bloggers from a variety of
locations, cultures, and backgrounds with different points of view
concerning adult-oriented content. If you regularly post sexual or
adult-oriented content, respect the choices of people in our community who
would rather not see such content by flagging your blog (which you can do
from the Settings page of each blog) as Not Suitable for Work ("NSFW").
This action does not prevent you and your readers from using any of
Tumblr's social features, but rather allows Tumblr users who don't want to
see NSFW content to avoid seeing it.
Uploading Sexually Explicit Video.
You can embed anything as long as it follows the other guidelines on this
page. But please don't use Tumblr's Upload Video feature to host any
sexually explicit videos. We're not in the business of profiting from
adult-oriented videos and hosting this stuff is fucking expensive. You can
use services like [] to host those instead.
Non-Genuine Social Gesture Schemes.
Don't participate in schemes to gain non-genuine gestures like follows or
reblogs. Don't orchestrate or engage in "follow trains," where users are
encouraged to follow lists of other users to gain more followers for
themselves. Don't scatter deceptive links to your blog or Follow pages.
Don't make bulk or indiscriminate use of messaging features like Fan Mail
or Asks to bait followers.
Username and URL Abuse.
Tumblr's URLs (usernames) are for the use and enjoyment of our users.
Don't squat, hoard, collect, trade, or sell Tumblr URLs, and don't
register a URL for the purpose of impersonating an individual,
organization, or brand.
Don't abuse social gestures, send unwanted messages, or aggregate content
in a less-than-meaningful way. Don't put tags on your posts that will
mislead or deceive searchers (for example, tagging a photo of your car
with "#lady gaga" and "#britney spears"); of course, meaningful uses are
always fine (for example, ironic "punchline" tags that add to or playfully
subvert a post itself). Don't put deceptive links or dubious code in your
posts. That includes using Javascript to inject unwanted ads in blogs, or
embedding links to interstitial or pop-up ad services. Don't use deceptive
means to generate revenue or traffic, or create blogs with the primary
purpose of affiliate marketing. Spam doesn't belong on Tumblr.
Mass Registration and Automation.
Don't register accounts or post content automatically, systematically, or
Unauthorized Contests, Sweepstakes, or Giveaways.
Take a look at our [guidelines] for contests, sweepstakes, and giveaways,
which are incorporated here by reference, for more information.
Third-Party Theme Distribution.
To manage the safety and stability of blog themes, the vast majority of
which are contributed by the Tumblr community, it's important that themes
are distributed through our centralized Theme Garden. Third-party theme
directories are often used to inject nefarious code that results in spam,
ads, or phishing attacks. Since anyone can host and promote their themes
in the Theme Garden, don't create or use third-party services to
distribute source code for Tumblr themes. Creating blogs or directories
that curate themes in the Theme Garden is a-okay.
Copyright and Trademark Infringement.
Respect the copyrights and trademarks of others. If you aren't authorized
to use someone else's copyrighted or trademarked work (either expressly or
by legal exceptions and limitations like [fair use]), don't. It is our
policy to respond to notices of alleged copyright infringement as per our
[Terms of Service] and the Digital Millennium Copyright Act.
Impersonation, Stalking, or Harassment.
Treat the community the way you'd like to be treated. Don't attempt to
circumvent the Block feature. If you want to parody or ridicule a public
figure (and who doesn't?), don't try to trick readers into thinking you
are actually that public figure.
Privacy Violations.
Don't use Tumblr to deceptively obtain personal information. Don't post
content that violates anyone's privacy, including personally identifying
or confidential information like credit card numbers, social security
numbers, unlisted contact information, or private photos of your ex's junk
(no matter how attractive).
Disruptions, Exploits, and Resource Abuse.
Our servers and the valiant engineers who support them work hard for you.
Don't attempt unauthorized use, disruption, or exploitation of
or our other products and services, or otherwise abuse Tumblr's resources.
Unlawful Uses and Content.
This one's pretty obvious, but Tumblr is not a place for illegal behavior,
including fraud, phishing, or illegally inciting violence.
And now, some words from our lawyers:
If we conclude you are violating these policies, you may receive a notice
via email. If you don't explain or correct your behavior, your account may
be suspended and/or your IP address may be blocked. We do our best to ensure
fair outcomes, but in all cases we reserve the right to suspend accounts or
remove content, without notice, for any reason, but particularly to protect
our services, infrastructure, users, or community. We reserve the right to
enforce, or not enforce, these policies in our sole discretion, and these
policies don't create a duty or contractual obligation for us to act in any
particular manner.
We also reserve the right to amend these policies using the procedures set
forth in our [Terms of Service].
If you have questions or feedback, don't hesitate to [let us know].
Link to Prior Versions
You will find a link to prior versions of our Community Guidelines below.
We have stored these versions on GitHub, which will also allow you to
compare different versions and see what terms have changed:
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