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Hello! Welcome to Tumblr’s Terms of Service. Please read this carefully before
using our site, services, or products. This is a contract between you and
Tumblr. We've also included several annotations that aren't a part of the
contract itself, but are intended to emphasize key sections and help you follow
the text. We’ve tried to be fair and straightforward. Please feel free to email
us if you have any questions or suggestions!

1. Accepting the Terms of Service

  Please read these Terms of Service and our Community Guidelines
  (collectively, the "Agreement") carefully before using
  (the "Site") and/or the other domains, websites, products, applications,
  mobile applications, services, and/or Content provided by Tumblr, Inc. (all
  of those collectively with the Site, the "Services") (Tumblr, Inc., a
  Delaware corporation and wholly-owned subsidiary of Yahoo! Inc., a Delaware
  corporation, collectively with its agents, representatives, consultants,
  employees, officers and directors, "Tumblr," "we," or "us"). By using or
  accessing the Services, you ("Subscriber" or "you") agree to be bound by all
  the terms and conditions of this Agreement. If you don't agree to all the
  terms and conditions of this Agreement, you shouldn't and aren't permitted to
  use the Services.

2. Modifications to this Agreement

  Tumblr reserves the right to modify this Agreement by (1) posting a revised
  Agreement on and/or through the Services and (2) providing notice to you that
  this Agreement has changed, generally via e-mail where practicable, and
  otherwise through the Services (such as through a notification on your Tumblr
  Dashboard or in our mobile applications). Modifications will not apply
  retroactively. You are responsible for reviewing and becoming familiar with
  any modifications to this Agreement.

  We may sometimes ask you to review and to explicitly agree to (or reject) a
  revised version of this Agreement. In such cases, modifications will be
  effective at the time of your agreement to the modified version of this
  Agreement. If you do not agree at that time, you are not permitted to use the

  In cases where we do not ask for your explicit agreement to a modified
  version of this Agreement, but otherwise provide notice as set forth above,
  the modified version of this Agreement will become effective fourteen days
  after we have posted the modified Agreement and provided you notification of
  the modifications. Your use of the Services following that period constitutes
  your acceptance of the terms and conditions of this Agreement as modified.
  If you do not agree to the modifications, you are not permitted to use, and
  should discontinue your use of, the Services.

  Note that, if you have prepaid for any Paid Services (as defined below) prior
  to a modification of this Agreement, your use of such prepaid Paid Services
  is governed by the version of this Agreement in effect at the time Tumblr
  received your prepayment.

3. Use of the Services


    No individual under the age of thirteen (13) may use the Services,
    provide any personal information to Tumblr, or otherwise submit personal
    information through the Services (including, for example, a name, address,
    telephone number, or email address). You may only use the Services if you
    can form a binding contract with Tumblr and are not legally prohibited from
    using the Services.

  Service Changes and Limitations:

    The Services change frequently, and their form and functionality may
    change without prior notice to you. Tumblr retains the right to create
    limits on and related to use of the Services its sole discretion at any
    time with or without notice. Tumblr may also impose limits on certain
    Services or aspects of those Services or restrict your access to parts or
    all of the Services without notice or liability. Tumblr may change,
    suspend, or discontinue any or all of the Services at any time, including
    the availability of any product, feature, database, or Content (as defined
    below). Tumblr may also suspend Accounts (as defined below) at any time,
    in its sole discretion.

  Limitations on Automated Use:

    You may not, without express prior written permission, do any of the
    following while accessing or using the Services: (a) tamper with, or use
    non-public areas of the Services, or the computer or delivery systems of
    Tumblr and/or its service providers; (b) probe, scan, or test any system or
    network (particularly for vulnerabilities), or otherwise attempt to breach
    or circumvent any security or authentication measures; (c) access or search
    or attempt to access or search the Services by any means (automated or
    otherwise) other than through our currently available, published interfaces
    that are provided by Tumblr (and only pursuant to those terms and
    conditions) or unless permitted by Tumblr's robots.txt file or other robot
    exclusion mechanisms; (d) scrape the Services, and particularly scrape
    Content (as defined below) from the Services; (e) use the Services to send
    altered, deceptive, or false source-identifying information, including
    without limitation by forging TCP-IP packet headers or e-mail headers; or
    (f) interfere with, or disrupt, (or attempt to do so), the access of any
    Subscriber, host or network, including, without limitation, by sending a
    virus to, spamming, or overloading the Services, or by scripted use of the
    Services in such a manner as to interfere with or create an undue burden
    on the Services.

4. Registration, Tumblr URLs, and Security

  As a condition to using certain of the Services, you may be required to
  create an account (an "Account") and select a password and Tumblr username,
  which will serve as a default link to your default Tumblr blog of the form
  [username] (a "Tumblr URL"). You must select a different Tumblr
  URL for each new blog you create.

  You agree to provide Tumblr with accurate, complete, and updated registration
  information, particularly your e-mail address.

  You are also responsible for maintaining the confidentiality of your Account
  password and for the security of your Account, and you will notify Tumblr
  immediately of any actual or suspected loss, theft, or unauthorized use of
  your Account or Account password.

5. Privacy

  For information about how Tumblr collects, uses, and share your information,
  please review our Privacy Policy. You agree that by using the Services you
  consent to the collection, use, and sharing (as set forth in the Privacy
  Policy) of such information, including the transfer of this information to
  the United States and/or other countries for storage, processing, and use by
  Tumblr and the Tumblr Affiliates (as defined below).

6. Content and Subscriber Content


    For purposes of this Agreement: (1) the term "Content" means a creative
    expression and includes, without limitation, video, audio, photographs,
    images, illustrations, animations, logos, tools, written posts, replies,
    comments, information, data, text, software, scripts, executable files,
    graphics, Themes (as defined below), and interactive features, any of which
    may be generated, provided, or otherwise made accessible on or through the
    Services; (2) the term "Subscriber Content" means Content that a Subscriber
    submits, transfers, or otherwise provides to the Services. Content
    includes, without limitation, all Subscriber Content.

  Your Rights in Subscriber Content:

    Subscribers retain ownership and/or other applicable rights in Subscriber
    Content, and Tumblr and/or third parties retain ownership and/or other
    applicable rights in all Content other than Subscriber Content.

  Subscriber Content License to Tumblr:

    When you provide Subscriber Content to Tumblr through the Services, you
    grant Tumblr a non-exclusive, worldwide, royalty-free, sublicensable,
    transferable right and license to use, host, store, cache, reproduce,
    publish, display (publicly or otherwise), perform (publicly or otherwise),
    distribute, transmit, modify, adapt (including, without limitation, in
    order to conform it to the requirements of any networks, devices, services,
    or media through which the Services are available), and create derivative
    works of, such Subscriber Content. The rights you grant in this license are
    for the limited purposes of allowing Tumblr to operate the Services in
    accordance with their functionality, improve the Services, and develop new
    Services. The reference in this license to "creat[ing] derivative works" is
    not intended to give Tumblr a right to make substantive editorial changes
    or derivations, but does, for example, enable "reblogging," which allows
    Tumblr Subscribers to redistribute Subscriber Content from one Tumblr blog
    to another in a manner that allows them to add their own text or other
    Content before or after your Subscriber Content.

    You also agree that this license includes the right for Tumblr to make all
    publicly-posted Content available to third parties selected by Tumblr, so
    that those third parties can syndicate and/or analyze such Content on
    other media and services.

    Note also that this license to your Subscriber Content continues even if
    you stop using the Services, primarily because of the social nature of
    Content shared through Tumblr's Services - when you post something
    publicly, others may choose to comment on it, making your Content part of a
    social conversation that can't later be erased without retroactively
    censoring the speech of others.

    You also agree that you will respect the intellectual property rights of
    others, and represent and warrant that you have all of the necessary rights
    to grant us this license for all Subscriber Content you transfer to us.

  Content License to You:

    As a Subscriber of the Services, Tumblr grants you a worldwide, revocable,
    non-exclusive, non-sublicensable, and non-transferable license to
    download, store, view, display, perform, redistribute, and create
    derivative works of Content solely in connection with your use of, and in
    strict accordance with the functionality and restrictions of, the Services
    (including, without limitation, Paid Services, as defined below). This
    means, for example, that we license Content to you for purposes of

  Compliance with Community Guidelines:

    You agree that you won't violate Tumblr's Community Guidelines.

  Termination and Deletion:

    On termination of your Account or upon your deletion of particular pieces
    of Subscriber Content from the Services, Tumblr shall make reasonable
    efforts to make such Subscriber Content inaccessible and cease use of it;
    however, you acknowledge and agree that: (a) removed Subscriber Content may
    persist in caches or backups for a reasonable period of time; and (b)
    copies of or references to the Subscriber Content may not be entirely
    removed (due to the nature of reblogging, for example).

7. Special Provisions for Application Developers

  If you develop software or services based on the Services or any Content,
  whether using the Tumblr Application Programming Interface or not, you
  will agree to and comply with the Tumblr Application Developer and API
  License Agreement.

8. Use of Trademarks

  Any use of Tumblr's trademarks, branding, logos and other such assets in
  connection with the Services shall use Tumblr's approved branding and shall
  be in accordance with the Tumblr Trademark Guidelines.

9. Themes

  Tumblr makes available specialized HTML and CSS code ("Tumblr Template
  Code") for the design and layout of blog pages available for use on some of
  the Services ("Themes"). Certain Themes are available for purchase as a Paid
  Service (as defined below) (such Themes, "Premium Themes"). Purchased
  Premium Themes may not be transferred between Accounts, between blogs, or
  between Services on a single Account and are subject to the payment terms

  Tumblr grants you a license to customize the Tumblr Template Code to create
  your own Themes for use on your blog page (each a "Custom Theme"). If you
  choose, you may also contribute your Custom Themes for use by other
  Subscribers as Subscriber Content. However, as a condition of this license
  allowing you to create Custom Themes, you agree that you won't distribute
  such Custom Themes from locations other than Tumblr-owned or approved
  websites without our permission, as set out in our [Community Guidelines].

  Note also that other Subscribers may use your Custom Themes after you have
  removed them from distribution, and you hereby grant those Subscribers an
  irrevocable license to use those Custom Themes as contributed by you. In
  other words, you can remove and stop distribution of your Custom Themes, but
  Subscribers who are already using them can keep using them.

  To develop and distribute Custom Themes that are Premium Themes, please
  contact us.

10. Paid Services

  Some of the Services require payment of fees (the "Paid Services," including
  without limitation Premium Themes). All fees are stated in United States
  dollars. You shall pay all applicable fees, as described in the applicable
  Services, in connection with such Services, and any related taxes or
  additional charges.

  Paid Services are limited licenses for you to use particular for-pay aspects
  of the Services. Usage of terms like sell, sale, buy, purchase, or similar
  terms all refer to your acquisition of a license to use Paid Services, and
  do not represent any transfer of any right, title, or ownership interest of
  any kind. You may not relicense, resell, transfer, or exchange Paid Services
  within or outside of the Services, except as expressly allowed by the rules
  of those Paid Services.

  Tumblr may, in its sole discretion, modify the functionality of, or
  eliminate, Paid Services, or the terms and conditions under which Paid
  Services are provided.

  Purchases of Paid Services are final and non-refundable (particularly those
  Paid Services that may be used immediately, such as Promotions, as defined
  below), except at Tumblr's sole discretion and in accordance with the rules
  governing each Paid Service. Termination of your Account or your rights under
  this Agreement may result in forfeiture of purchased Paid Services. For
  example, if your Account is suspended, you forfeit your license to any
  Premium Themes you have purchased.

  Tumblr may change its prices for Paid Services at any time. To the extent
  applicable, Tumblr will provide you reasonable notice of any such pricing
  changes by posting the new prices on or through the applicable Paid Service
  and/or by sending you an email notification. If you do not wish to pay the
  new prices, you may choose not to purchase, or to cancel, the applicable Paid
  Service prior to the change going into effect.

11. Special Provisions for Promotions

  Some features of the Services may allow you to promote yourself to other
  Subscribers, and some of these features may be Paid Services ("Promotions").

  The following additional terms apply to Promotions:

    - Things that you promote will comply with this Agreement; if they don't,
      Tumblr reserves the right, in its sole discretion, to cancel a Promotion
      without refund or recourse to you.

    - Tumblr may remove or disable any Promotion for any reason in its sole

    - Unless otherwise specified, Tumblr does not guarantee any activity that
      Promotions may receive, including but not limited to clicks, "likes", and
      reblogs. Tumblr cannot control how Subscribers interact with Promotions
      and is not responsible for "click fraud" or other fraudulent actions by
      third parties, including, without limitation, Subscribers. Tumblr doesn't
      guarantee that its reporting related to Promotions will be accurate or
      complete, nor does it guarantee that Promotions will behave in a
      particular manner, and Tumblr shall not be liable to you or responsible
      for any erroneous reporting about or errant behavior of or related to
      Promotions (e.g., any errors in how "likes" or reblogs are counted).

    - Promotions may allow targeting to some Subscriber characteristics. Tumblr
      does not guarantee that any particular Promotion will reach a particular
      sort of individual in all cases.

    - You can cancel certain Promotions at any time depending on their
      functionality, but you are responsible for paying for Promotions at least
      to the extent they have already been used or distributed through the

    - By submitting a Promotion, you license Tumblr to run that Promotion for
      as long as you have specified, which, depending on the Promotion, may be
      perpetually. This license ends when the Promotion has been completed or
      cancelled, but it may take up to forty eight (48) hours for a Promotion
      to stop being reflected on the Services.

12. Warranty Disclaimer; Services Available on an "AS-IS" Basis

  Your access to and use of the Services or any Content is at your own risk.
  Tumblr makes no representations or warranties of any kind with respect to
  the Services, including any representation or warranty that the use of the
  Services will (a) be timely, uninterrupted or error-free or operate in
  combination with any other hardware, software, system or data, (b) meet your
  requirements or expectations, (c) be free from errors or that defects will
  be corrected, or (d) be free of viruses or other harmful components. Tumblr
  also makes no representations or warranties of any kind with respect to
  Content; Subscriber Content, in particular, is provided by and is solely the
  responsibility of, the Subscribers providing that Content. No advice or
  information, whether oral or written, obtained from Tumblr or through the
  Services, will create any warranty not expressly made herein.

13. Time Limitation on Claims and Releases From Liability

  You agree that any claim you may have arising out of or related to this
  Agreement or your relationship with Tumblr must be filed within one year
  after such claim arose; otherwise, your claim is permanently barred.

  You further release, to the fullest extent permitted by law, Tumblr and its
  employees, agents, consultants, directors, shareholders, any other person or
  entity that directly or indirectly controls, is under common control with, or
  is directly or indirectly controlled by, Tumblr (the "Tumblr Affiliates")
  from responsibility, liability, claims, demands, and/or damages (actual and
  consequential) of every kind and nature, known and unknown (including but not
  limited to claims of negligence), arising out of or related to the following:

    - Disputes between Subscribers, including those between you and other

    - The acts of third parties generally (i.e., individuals or entities who
      are not Tumblr or a Tumble Affiliate), including third party sites and

    - Disputes concerning any use of or action taken using your Account by you
      or a third party.

    - Claims relating to the unauthorized access to any data communications
      relating to, or Content stored under or relating to, your Account,
      including but not limited to unauthorized interception, use, or
      alteration of such communications or your Content. For the sake of
      clarity, this includes any and all claims related to the security of your
      Account credentials.

    - Claims relating to any face-to-face meetings in any way
      related to Tumblr at any venues ("Meetups"), including without
      limitation claims related to the actions or omissions of any Subscribers
      or third parties who organize, attend, or are otherwise involved in any
      Meetups; see our Meetups page for more information. Unless otherwise
      expressly disclosed in writing, Tumblr does not sponsor, oversee, or in
      any manner control Meetups.

  If you are a California resident, you waive California Civil Code § 1542,
  which says: "A general release does not extend to claims which the creditor
  does not know or suspect to exist in his favor at the time of executing the
  release, which if known by him must have materially affected his settlement
  with the debtor."

14. Limitation of Liability



15. Exclusions to Warranties and Limitation of Liability

  Some jurisdictions may not allow the exclusion of certain warranties or the
  exclusion/limitation of liability as set forth in Section 14, so the
  limitations above may not apply to you.

16. Termination

  Either party may terminate this Agreement at any time by notifying the other
  party. Tumblr may terminate or suspend your access to or ability to use any
  and all Services immediately, without prior notice or liability, for any
  reason or no reason, including but not limited to if you breach any of the
  terms or conditions of this Agreement. In particular, Tumblr may immediately
  terminate or suspend Accounts that have been flagged for repeat copyright

  Upon termination of your access to or ability to use a Service, including
  but not limited to suspension of your Account on a Service, your right to
  use or access that Service and any Content will immediately cease. All
  provisions of this Agreement that by their nature should survive termination
  shall survive termination, including, without limitation, ownership
  provisions, warranty disclaimers, and limitations of liability. Termination
  of your access to and use of the Services shall not relieve you of any
  obligations arising or accruing prior to such termination or limit any
  liability that you otherwise may have to Tumblr or any third party.

17. Choice of Law and Venue

  You and Tumblr agree that we will resolve any claim or controversy at law or
  equity that arises out of this Agreement or the Services in accordance with
  this Section or as you and Tumblr otherwise agree in writing. Before
  resorting to formal dispute, we strongly encourage you to contact us to seek
  a resolution.

  Law and Forum for Legal Disputes: This Agreement shall be governed in all
  respects by the laws of the State of New York as they apply to agreements
  entered into and to be performed entirely within New York between New York
  residents, without regard to conflict of law provisions. You agree that any
  claim or dispute you may have against Tumblr must be resolved exclusively by
  a state or federal court located in New York County, New York, except as
  otherwise agreed by the parties. You agree to submit to the personal
  jurisdiction of the courts located within New York County, New York for the
  purpose of litigating all such claims or disputes.

  If you are (a) a United States federal, state, or local government agency or
  body, (b) using the Services in your official capacity, and (c) legally
  unable to accept the clauses in this Section, then this Section doesn't apply
  to you. For such entities, this Agreement and any related action will be
  governed by the laws of the United States of America, without regard to
  conflict of law provisions, and, in the absence of federal law and to the
  extent permitted under federal law, the laws of the State of New York,
  excluding choice of law.

18. Miscellaneous

  This Agreement, as modified from time to time, constitutes the entire
  agreement between you and Tumblr with respect to the subject matter hereof.
  This Agreement replaces all prior or contemporaneous understandings or
  agreements, written or oral, regarding the subject matter hereof and
  constitutes the entire and exclusive agreement between the parties. The
  failure of either party to exercise, in any way, any right provided for
  herein shall not be deemed a waiver of any further rights hereunder. If any
  provision of this Agreement is found to be unenforceable or invalid, that
  provision shall be limited or eliminated to the minimum extent necessary so
  that this Agreement shall otherwise remain enforcable and in full force and
  effect. This Agreement is not assignable, transferable, or sublicensable by
  you except with Tumblr's prior written consent. Tumblr may assign this
  Agreement in whole or in part at any time without your consent. No agency,
  partnership, joint venture, or employment is created as a result of this
  Agreement and you do not have any authority of any kind to bind Tumblr in any
  respect whatsoever. Any notice to Tumblr that is required or permitted by
  this Agreement shall be in writing and shall be deemed effective upon
  receipt, when delivered in person by nationally recognized overnight courier
  or mailed by first class, registered or certified mail, postage prepaid, to
  Tumblr, Inc., 35 East 21st Street, 10th Floor, New York, NY, 10010, Attn:
  Legal Department.

19. Special Provisions for Subscribers Located Outside of the United States

  Tumblr provides global products and services and enables a global community
  for individuals to share and follow the things they love. Tumblr's servers
  and operations are, however, located in the United States, and Tumblr's
  policies and procedures are based on United States law. As such, the
  following provisions apply specifically to Subscribers located outside of the
  United States: (1) you consent to the transfer, storage, and processing of
  your information, including but not limited to Subscriber Content and any
  personal information, to and in the United States and/or other countries;
  and (2) if you are using the Services from a country embargoed by the United
  States, or are on the United States Treasury Department's list of "Specially
  Designated Nationals," you agree that you will not engage in financial
  transactions, or conduct any commercial activities using or through the
  Services (for example, purchasing Premium Themes).

20. DMCA Copyright Policy

  Tumblr has adopted the following policy toward copyright infringement on the
  Services in accordance with the Digital Millennium Copyright Act (the
  "DMCA"). The address of Tumblr's Designated Agent for copyright takedown
  notices ("Designated Agent") is listed below. You may submit a notice under
  the DMCA using our copyright form.

  Reporting Instances of Copyright Infringement:

    If you believe that Content residing or accessible on or through the
    Services infringes a copyright, please send a notice of copyright
    infringement containing the following information to the Designated Agent
    at the address below:

      - Identification of the work or material being infringed.

      - Identification of the material that is claimed to be infringing,
        including its location, with sufficient detail so that Tumblr is
        capable of finding it and verifying its existence.

      - Contact information for the notifying party (the "Notifying Party"),
        including name, address, telephone number and e-mail address.

      - A statement that the Notifying Party has a good faith belief that the
        material is not authorized by the copyright owner, its agent or law.

      - A statement made under penalty of perjury that the information
        provided in the notice is accurate and that the Notifying Party is
        authorized to make the complaint on behalf of the copyright owner.

      - A physical or electronic signature of a person authorized to act on
        behalf of the owner of the copyright that has been allegedly

    Please also note that the information provided in a notice of copyright
    infringement may be forwarded to the Subscriber who posted the allegedly
    infringing content. After removing material pursuant to a valid DMCA
    notice, Tumblr will immediately notify the Subscriber responsible for the
    allegedly infringing material that it has removed or disabled access to the
    material. Tumblr will terminate, under appropriate circumstances, the
    Accounts of Subscribers who are repeat copyright infringers, and reserves
    the right, in its sole discretion, to terminate any Subscriber for actual
    or apparent copyright infringement.

  Submitting a DMCA Counter-Notification:

    If you believe you are the wrongful subject of a DMCA notification, you
    may file a counter-notification with Tumblr by providing the following
    information to the Designated Agent at the address below:

      - The specific URLs of material that Tumblr has removed or to which
        Tumblr has disabled access.

      - Your name, address, telephone number, and email address.

      - A statement that you consent to the jurisdiction of Federal District
        Court for the judicial district in which your address is located (or
        the federal district courts located in New York County, New York if
        your address is outside of the United States), and that you will
        accept service of process from the person who provided the original
        DMCA notification or an agent of such person.

      - The following statement: "I swear, under penalty of perjury, that I
        have a good faith belief that the material was removed or disabled as
        a result of a mistake or misidentification of the material to be
        removed or disabled."

      - Your signature.

    Upon receipt of a valid counter-notification, Tumblr will forward it to
    Notifying Party who submitted the original DMCA notification. The original
    Notifying Party (or the copyright holder he or she represents) will then
    have ten (10) days to notify us that he or she has filed legal action
    relating to the allegedly infringing material. If Tumblr does not receive
    any such notification within ten (10) days, we may restore the material to
    the Services.

  Designated Agent

    Tumblr, Inc.
    35 East 21st Street, 10th Floor
    New York, NY 10010
    Attn: Copyright Agent
    Fax: +1 (646) 513-4321
    Copyright notice form:

21. Open Source Disclosures

  You can find disclosures related to our use of open source software packages
  at the following locations:




Link to Prior Versions

    You will find prior versions of our Terms of Service on GitHub, which will
    allow you to compare historical versions and see which terms have been
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