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Moved contest policy into detailed guidelines document

1 parent 8387262 commit 8c7110e61372e08a70046267b2bcc47b148f7eed @arishahdadi arishahdadi committed Mar 22, 2012
Showing with 50 additions and 4 deletions.
  1. +3 −4 community-guidelines.txt
  2. +47 −0 contest-guidelines.txt
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7 community-guidelines.txt
@@ -102,11 +102,10 @@ What Tumblr is not for:
Don't register accounts or post content automatically, systematically, or
programmatically.
- Unauthorized Sweepstakes or Giveaways.
+ Unauthorized Contests, Sweepstakes, or Giveaways.
- Everyone wants to be a winner, but there are many reasons (including legal
- ones) why Tumblr can't be used for sweepstakes without our involvement and
- consent. If you're planning something like this, [let us know].
+ Take a look at our [guidelines] for contests, sweepstakes, and giveaways,
+ which are incorporated here by reference, for more information.
Third-Party Theme Distribution.
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47 contest-guidelines.txt
@@ -0,0 +1,47 @@
+Last Modified: 2012-03-22
+
+Contests, sweepstakes, or giveaways with prizes valued over USD $1,000 aren't
+allowed on Tumblr without our permission.
+
+If you do choose to administer, promote, or run a contest, sweepstakes, or
+giveaway on Tumblr, follow these guidelines:
+
+ 1. Fully disclose all of the contest, sweepstakes, or giveaway's rules
+ including, for example, eligibility restrictions, all entry methods,
+ information about your prizes (including retail value), and odds
+ of winning;
+
+ 2. Make sure to include in your rules a full release of Tumblr by each
+ person participating, an acknowledgement that the contest, sweepstakes,
+ or giveaway isn't associated with Tumblr (including, without limitation,
+ that it isn't administered, sponsored, or endorsed by Tumblr), and a
+ statement that each person participating is giving information to you and
+ not to Tumblr;
+
+ 3. Only allow entry by individuals who are eighteen or older;
+
+ 4. Only direct and open your contest, sweepstakes, or giveaway to people who
+ live in your country; and
+
+ 5. As per our community guideline against non-genuine social gesture
+ schemes, don't use Tumblr's social features (like following, reblogging,
+ and liking) as entry methods.
+
+Communicating on Tumblr about a contest, sweepstakes, or giveaway that happens
+off-site is generally OK (but make sure to provide all the information you
+need to, as noted above).
+
+Finally, keep in mind that you're always responsible for the legality of your
+contest, sweepstakes, or giveaway whether it happens on Tumblr or elsewhere,
+and lots of detailed state and federal laws apply (at least in the U.S.), so
+we urge you to take them seriously and ask a lawyer if you have questions or
+concerns.
+
+Link to Prior Versions
+
+ You will find a link to prior versions of our Contest, Sweepstakes, and
+ Giveaway Guidelines below. We have stored these versions on GitHub, which
+ will also allow you to compare different versions and see what terms have
+ changed:
+
+ http://github.com/tumblr/policy/commits/master/contest-guidelines.txt

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