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diff --git a/13/umbraco-ums/README.md b/13/umbraco-engage/README.md
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rename from 13/umbraco-ums/README.md
rename to 13/umbraco-engage/README.md
diff --git a/13/umbraco-ums/SUMMARY.md b/13/umbraco-engage/SUMMARY.md
similarity index 91%
rename from 13/umbraco-ums/SUMMARY.md
rename to 13/umbraco-engage/SUMMARY.md
index 19b1dcad66b..bfd82163b20 100644
--- a/13/umbraco-ums/SUMMARY.md
+++ b/13/umbraco-engage/SUMMARY.md
@@ -31,9 +31,9 @@
 ## Marketers and Editors
 
 * [Introduction](marketers-and-editors/introduction/README.md)
-  * [The Umbraco Engage Section](marketers-and-editors/introduction/the-umarketingsuite-section.md)
+  * [The Umbraco Engage Section](marketers-and-editors/introduction/the-umbraco-engage-section.md)
   * [Content Apps](marketers-and-editors/introduction/content-apps.md)
-  * [The Umbraco Engage Cookie](marketers-and-editors/introduction/the-umarketingsuite-cookie.md)
+  * [The Umbraco Engage Cookie](marketers-and-editors/introduction/the-umbraco-engage-cookie.md)
 * [Analytics](marketers-and-editors/analytics/README.md)
   * [What is measured by default](marketers-and-editors/analytics/what-is-measured-by-default.md)
   * [Client-side Events](marketers-and-editors/analytics/client-side-events-and-additional-javascript-files/README.md)
@@ -49,7 +49,7 @@
   * [Forms](marketers-and-editors/analytics/forms.md)
   * [Videos](marketers-and-editors/analytics/videos.md)
   * [Scroll Heatmap](marketers-and-editors/analytics/scroll-heatmap.md)
-  * [Google Analytics vs Umbraco Engage](marketers-and-editors/analytics/difference-in-analytics-between-google-analytics-and-umarketingsuite.md)
+  * [Google Analytics vs Umbraco Engage](marketers-and-editors/analytics/google-analytics-vs-umbraco-engage.md)
 * [A/B Testing](marketers-and-editors/ab-testing/README.md)
   * [What is A/B testing](marketers-and-editors/ab-testing/what-is-ab-testing.md)
   * [Types of A/B Tests](marketers-and-editors/ab-testing/types-of-ab-tests/README.md)
@@ -93,8 +93,8 @@
     * [Data Storage](developers/introduction/dataflow-pipeline/data-storage.md)
     * [Data Parsing](developers/introduction/dataflow-pipeline/data-parsing.md)
     * [Reporting](developers/introduction/dataflow-pipeline/reporting.md)
-  * [The Umbraco Engage Cookie](developers/introduction/the-umarketingsuite-cookie/README.md)
-    * [Module Permissions](developers/introduction/the-umarketingsuite-cookie/module-permissions.md)
+  * [The Umbraco Engage Cookie](developers/introduction/the-umbraco-engage-cookie/README.md)
+    * [Module Permissions](developers/introduction/the-umbraco-engage-cookie/module-permissions.md)
   * [Performance](developers/introduction/performance.md)
 * [Analytics](developers/analytics/README.md)
   * [Request tracking](developers/analytics/what-is-measured-by-default.md)
@@ -104,7 +104,7 @@
   * [Video tracking](developers/analytics/videos.md)
   * [Scroll Heatmap](developers/analytics/scroll-heatmap.md)
   * [Client-side events](developers/analytics/client-side-events-and-additional-javascript-files/README.md)
-    * [Additional measurements Umbraco Engage analytics scripts](developers/analytics/client-side-events-and-additional-javascript-files/additional-measurements-with-our-ums-analytics-scripts.md)
+    * [Additional measurements with analytics scripts](developers/analytics/client-side-events-and-additional-javascript-files/additional-measurements-with-the-analytics-scripts.md)
     * [Bridging Library for Google Analytics](developers/analytics/client-side-events-and-additional-javascript-files/bridging-library-for-google-analytics.md)
     * [Bridging Library for Google Tag Manager](developers/analytics/client-side-events-and-additional-javascript-files/bridging-library-for-google-tag-manager.md)
     * [Google Analytics Blocker Detection](developers/analytics/client-side-events-and-additional-javascript-files/google-analytics-blocker-detection.md)
@@ -123,7 +123,7 @@
 * [Reporting](developers/reporting.md)
 * [Settings](developers/settings/README.md)
   * [Custom goals scoring](developers/settings/custom-goals-scoring.md)
-  * [Configuration](developers/settings/configuration-options-2-x/README.md)
+  * [Configuration](developers/settings/configuration/README.md)
     * [Reporting](developers/settings/configuration-options-2-x/reporting.md)
 * [Headless](developers/headless/README.md)
   * [Using the Marketing API](developers/headless/using-the-marketing-api.md)
@@ -142,10 +142,10 @@
 ## Tutorials
 
 * [Overview](tutorials/README.md)
-* [How to get started with Personalization](tutorials/your-first-uMS-setup.md)
-* [How to Create a Persona](tutorials/get-started-with-personas-and-personalization.md)
-* [Create a Personalized Popup in 5 minutes](tutorials/a-personalized-popup-in-5-minutes.md)
-* [8 steps towards the ideal A/B test](tutorials/8-steps-towards-the-ideal-ab-test.md)
+* [How to get started with Personalization](tutorials/how-to-get-started-with-personalization.md)
+* [How to Create a Persona](tutorials/how-to-create-a-persona.md.md)
+* [Create a Personalized Popup in 5 minutes](tutorials/create-a-personalized-popup-in-5-minutes.md)
+* [8 steps towards the ideal A/B test](tutorials/set-up-your-first-ab-test.md)
 * [Marketing Resources](tutorials/marketing-resources/README.md)
   * [Generic Exit Intent Popup Template](tutorials/marketing-resources/generic-exit-intent-popup-template.md)
   * [Generic Popup Template](tutorials/marketing-resources/generic-popup-template.md)
diff --git a/13/umbraco-ums/developers/ab-testing/README.md b/13/umbraco-engage/developers/ab-testing/README.md
similarity index 100%
rename from 13/umbraco-ums/developers/ab-testing/README.md
rename to 13/umbraco-engage/developers/ab-testing/README.md
diff --git a/13/umbraco-ums/developers/ab-testing/csharp-api.md b/13/umbraco-engage/developers/ab-testing/csharp-api.md
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rename from 13/umbraco-ums/developers/ab-testing/csharp-api.md
rename to 13/umbraco-engage/developers/ab-testing/csharp-api.md
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diff --git a/13/umbraco-ums/developers/analytics/client-side-events-and-additional-javascript-files/additional-measurements-with-our-ums-analytics-scripts.md b/13/umbraco-engage/developers/analytics/client-side-events-and-additional-javascript-files/additional-measurements-with-the-analytics-scripts.md
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rename to 13/umbraco-engage/developers/analytics/client-side-events-and-additional-javascript-files/additional-measurements-with-the-analytics-scripts.md
diff --git a/13/umbraco-ums/developers/analytics/client-side-events-and-additional-javascript-files/bridging-library-for-google-analytics.md b/13/umbraco-engage/developers/analytics/client-side-events-and-additional-javascript-files/bridging-library-for-google-analytics.md
similarity index 93%
rename from 13/umbraco-ums/developers/analytics/client-side-events-and-additional-javascript-files/bridging-library-for-google-analytics.md
rename to 13/umbraco-engage/developers/analytics/client-side-events-and-additional-javascript-files/bridging-library-for-google-analytics.md
index 197300945b2..2bf5d64d785 100644
--- a/13/umbraco-ums/developers/analytics/client-side-events-and-additional-javascript-files/bridging-library-for-google-analytics.md
+++ b/13/umbraco-engage/developers/analytics/client-side-events-and-additional-javascript-files/bridging-library-for-google-analytics.md
@@ -1,11 +1,11 @@
 ---
 icon: square-exclamation
-description: Learn how to bridge Google Analytics with the data in uMS.
+description: Learn how to bridge Google Analytics with the data in Umbraco Engage.
 ---
 
 # Bridging Library for Google Analytics
 
-We have included a bridging JavaScript file to "catch" all Google Analytics event calls and send them to Umbraco Engage. If you have a website with Google Analytics events defined you do not have to change the code to send them to uMS. The only thing you need to do is include our JavaScript bridge.
+We have included a bridging JavaScript file to "catch" all Google Analytics event calls and send them to Umbraco Engage. If you have a website with Google Analytics events defined you do not have to change the code to send them to Umbraco Engage. The only thing you need to do is include our JavaScript bridge.
 
 ## Google Analytics 4 (GA4)
 
diff --git a/13/umbraco-ums/developers/analytics/client-side-events-and-additional-javascript-files/bridging-library-for-google-tag-manager.md b/13/umbraco-engage/developers/analytics/client-side-events-and-additional-javascript-files/bridging-library-for-google-tag-manager.md
similarity index 58%
rename from 13/umbraco-ums/developers/analytics/client-side-events-and-additional-javascript-files/bridging-library-for-google-tag-manager.md
rename to 13/umbraco-engage/developers/analytics/client-side-events-and-additional-javascript-files/bridging-library-for-google-tag-manager.md
index 4a57d41351c..7b25d9397ed 100644
--- a/13/umbraco-ums/developers/analytics/client-side-events-and-additional-javascript-files/bridging-library-for-google-tag-manager.md
+++ b/13/umbraco-engage/developers/analytics/client-side-events-and-additional-javascript-files/bridging-library-for-google-tag-manager.md
@@ -5,7 +5,7 @@ description: Learn how to bridge data between Google Tag Manager and Umbraco Eng
 
 # Bridging Library for Google Tag Manager
 
-When using Google Tag Manager you can collect all events already in uMS. This is set up in the same way as [classic Google Analytics](../../../../../analytics/clientside-events-and-additional-javascript-files/bridging-library-for-google-analytics/).
+When using Google Tag Manager you can collect all events in Umbraco Engage. This is set up in the same way as [classic Google Analytics](../../../../../analytics/clientside-events-and-additional-javascript-files/bridging-library-for-google-analytics/).
 
 To include the file add the following code before the closing `body` tag in your HTML:
 
diff --git a/13/umbraco-ums/developers/analytics/client-side-events-and-additional-javascript-files/create-your-own-events.md b/13/umbraco-engage/developers/analytics/client-side-events-and-additional-javascript-files/create-your-own-events.md
similarity index 100%
rename from 13/umbraco-ums/developers/analytics/client-side-events-and-additional-javascript-files/create-your-own-events.md
rename to 13/umbraco-engage/developers/analytics/client-side-events-and-additional-javascript-files/create-your-own-events.md
diff --git a/13/umbraco-ums/developers/analytics/client-side-events-and-additional-javascript-files/google-analytics-blocker-detection.md b/13/umbraco-engage/developers/analytics/client-side-events-and-additional-javascript-files/google-analytics-blocker-detection.md
similarity index 100%
rename from 13/umbraco-ums/developers/analytics/client-side-events-and-additional-javascript-files/google-analytics-blocker-detection.md
rename to 13/umbraco-engage/developers/analytics/client-side-events-and-additional-javascript-files/google-analytics-blocker-detection.md
diff --git a/13/umbraco-ums/developers/analytics/extending-analytics/README.md b/13/umbraco-engage/developers/analytics/extending-analytics/README.md
similarity index 100%
rename from 13/umbraco-ums/developers/analytics/extending-analytics/README.md
rename to 13/umbraco-engage/developers/analytics/extending-analytics/README.md
diff --git a/13/umbraco-ums/developers/analytics/extending-analytics/getting-the-correct-ip-address.md b/13/umbraco-engage/developers/analytics/extending-analytics/getting-the-correct-ip-address.md
similarity index 100%
rename from 13/umbraco-ums/developers/analytics/extending-analytics/getting-the-correct-ip-address.md
rename to 13/umbraco-engage/developers/analytics/extending-analytics/getting-the-correct-ip-address.md
diff --git a/13/umbraco-ums/developers/analytics/extending-analytics/sending-data-to-the-gtm-datalayer.md b/13/umbraco-engage/developers/analytics/extending-analytics/sending-data-to-the-gtm-datalayer.md
similarity index 85%
rename from 13/umbraco-ums/developers/analytics/extending-analytics/sending-data-to-the-gtm-datalayer.md
rename to 13/umbraco-engage/developers/analytics/extending-analytics/sending-data-to-the-gtm-datalayer.md
index 6afffed3489..55ea197a0c6 100644
--- a/13/umbraco-ums/developers/analytics/extending-analytics/sending-data-to-the-gtm-datalayer.md
+++ b/13/umbraco-engage/developers/analytics/extending-analytics/sending-data-to-the-gtm-datalayer.md
@@ -1,12 +1,12 @@
 ---
 description: >-
   Discover how to push A/B testing and personalization variables from
-  uMarketingSuite to the Google Tag Manager (GTM) data layer in Razor templates.
+  Umbraco Engage to the Google Tag Manager (GTM) data layer in Razor templates.
 ---
 
 # Sending data to the GTM Datalayer
 
-The uMarketingSuite provides a partial view that pushes variables related to A/B testing and personalization to the Google Tag Manager (GTM) data layer.
+Umbraco Engage provides a partial view that pushes variables related to A/B testing and personalization to the Google Tag Manager (GTM) data layer.
 
 The following variables are pushed:
 
diff --git a/13/umbraco-ums/developers/analytics/forms.md b/13/umbraco-engage/developers/analytics/forms.md
similarity index 98%
rename from 13/umbraco-ums/developers/analytics/forms.md
rename to 13/umbraco-engage/developers/analytics/forms.md
index 75173ce1c89..5d92396257f 100644
--- a/13/umbraco-ums/developers/analytics/forms.md
+++ b/13/umbraco-engage/developers/analytics/forms.md
@@ -5,7 +5,7 @@ description: Learn how data from Umbraco Forms is tracked with Umbraco Engage.
 
 # Extending forms
 
-To track Umbraco Forms submissions, you need to install [Umbraco Forms](https://umbraco.com/products/add-ons/forms/) with a valid license from Umbraco HQ. You also need to install the Umbraco Engage[ Forms Addon package from Nuget](https://www.nuget.org/packages/uMarketingSuite.UmbracoForms).
+To track Umbraco Forms submissions, you need to install [Umbraco Forms](https://umbraco.com/products/add-ons/forms/) with a valid license from Umbraco HQ. You also need to install the Umbraco Engage[ Forms Addon package from Nuget](https://www.nuget.org/packages/Umbraco.Engage.UmbracoForms).
 
 ## Summary
 
diff --git a/13/umbraco-ums/developers/analytics/location.md b/13/umbraco-engage/developers/analytics/location.md
similarity index 100%
rename from 13/umbraco-ums/developers/analytics/location.md
rename to 13/umbraco-engage/developers/analytics/location.md
diff --git a/13/umbraco-ums/developers/analytics/scroll-heatmap.md b/13/umbraco-engage/developers/analytics/scroll-heatmap.md
similarity index 100%
rename from 13/umbraco-ums/developers/analytics/scroll-heatmap.md
rename to 13/umbraco-engage/developers/analytics/scroll-heatmap.md
diff --git a/13/umbraco-ums/developers/analytics/types-of-clients.md b/13/umbraco-engage/developers/analytics/types-of-clients.md
similarity index 100%
rename from 13/umbraco-ums/developers/analytics/types-of-clients.md
rename to 13/umbraco-engage/developers/analytics/types-of-clients.md
diff --git a/13/umbraco-ums/developers/analytics/videos.md b/13/umbraco-engage/developers/analytics/videos.md
similarity index 100%
rename from 13/umbraco-ums/developers/analytics/videos.md
rename to 13/umbraco-engage/developers/analytics/videos.md
diff --git a/13/umbraco-ums/developers/analytics/what-is-measured-by-default.md b/13/umbraco-engage/developers/analytics/what-is-measured-by-default.md
similarity index 95%
rename from 13/umbraco-ums/developers/analytics/what-is-measured-by-default.md
rename to 13/umbraco-engage/developers/analytics/what-is-measured-by-default.md
index 1ca3781694c..e407d4151a8 100644
--- a/13/umbraco-ums/developers/analytics/what-is-measured-by-default.md
+++ b/13/umbraco-engage/developers/analytics/what-is-measured-by-default.md
@@ -13,7 +13,7 @@ Serverside the following data is tracked:
 * The query string of the visited page (`?filtering=on&parameter1=2`)
 * The variant of the page that we serve. This could be a personalized version of the page or one of the A/B-test variants.
 * The time that the page was visited (`31 august 2021, 16:04:22`)
-* Where the visitor came from before this visit (the so-called referrer). This could be an internal webpage (`/my-contentpage/`) or an external URL (`www.umbraco.com/the-umarketingsuite-rocks/`)
+* Where the visitor came from before this visit (the so-called referrer). This could be an internal webpage (`/my-contentpage/`) or an external URL (`www.umbraco.com/the-umbraco-engage-rocks/`)
 * The browser being used (Firefox), the Operating System used (Windows), and the type of device being used (Desktop). These data points are based on the user-agent string that any browser is sending.
 * The IP address (`213.62.44.123`) or anonymized IP address (`213.62.44.0`), depending on your configuration.
 
diff --git a/13/umbraco-ums/developers/headless/README.md b/13/umbraco-engage/developers/headless/README.md
similarity index 96%
rename from 13/umbraco-ums/developers/headless/README.md
rename to 13/umbraco-engage/developers/headless/README.md
index fd169afd84f..44c0686c977 100644
--- a/13/umbraco-ums/developers/headless/README.md
+++ b/13/umbraco-engage/developers/headless/README.md
@@ -1,6 +1,6 @@
 ---
 description: >-
-  Discover how to integrate the uMarketingSuite.Headless package with Umbraco
+  Discover how to integrate Umbraco.Engage.Headless package with Umbraco
   12.0+ for a Content Delivery API.
 ---
 
diff --git a/13/umbraco-ums/developers/headless/headless-example.md b/13/umbraco-engage/developers/headless/headless-example.md
similarity index 97%
rename from 13/umbraco-ums/developers/headless/headless-example.md
rename to 13/umbraco-engage/developers/headless/headless-example.md
index a5ab41ab18d..34903148349 100644
--- a/13/umbraco-ums/developers/headless/headless-example.md
+++ b/13/umbraco-engage/developers/headless/headless-example.md
@@ -6,7 +6,7 @@ description: >-
 
 # Headless Example
 
-This article shows how to use the uMarketingSuite Headless API with Umbraco Content Delivery API.
+This article shows how to use the Umbraco Engage Headless API with Umbraco Content Delivery API.
 
 ## Setting up a Personalization Segment
 
diff --git a/13/umbraco-ums/developers/headless/using-the-marketing-api.md b/13/umbraco-engage/developers/headless/using-the-marketing-api.md
similarity index 100%
rename from 13/umbraco-ums/developers/headless/using-the-marketing-api.md
rename to 13/umbraco-engage/developers/headless/using-the-marketing-api.md
diff --git a/13/umbraco-ums/developers/introduction/README.md b/13/umbraco-engage/developers/introduction/README.md
similarity index 100%
rename from 13/umbraco-ums/developers/introduction/README.md
rename to 13/umbraco-engage/developers/introduction/README.md
diff --git a/13/umbraco-ums/developers/introduction/dataflow-pipeline/README.md b/13/umbraco-engage/developers/introduction/dataflow-pipeline/README.md
similarity index 100%
rename from 13/umbraco-ums/developers/introduction/dataflow-pipeline/README.md
rename to 13/umbraco-engage/developers/introduction/dataflow-pipeline/README.md
diff --git a/13/umbraco-ums/developers/introduction/dataflow-pipeline/data-collection.md b/13/umbraco-engage/developers/introduction/dataflow-pipeline/data-collection.md
similarity index 100%
rename from 13/umbraco-ums/developers/introduction/dataflow-pipeline/data-collection.md
rename to 13/umbraco-engage/developers/introduction/dataflow-pipeline/data-collection.md
diff --git a/13/umbraco-ums/developers/introduction/dataflow-pipeline/data-parsing.md b/13/umbraco-engage/developers/introduction/dataflow-pipeline/data-parsing.md
similarity index 90%
rename from 13/umbraco-ums/developers/introduction/dataflow-pipeline/data-parsing.md
rename to 13/umbraco-engage/developers/introduction/dataflow-pipeline/data-parsing.md
index bc3d5b046b0..2cced4c7eb7 100644
--- a/13/umbraco-ums/developers/introduction/dataflow-pipeline/data-parsing.md
+++ b/13/umbraco-engage/developers/introduction/dataflow-pipeline/data-parsing.md
@@ -10,9 +10,9 @@ Now that the data is [persisted in the database](../../../../../the-umarketingsu
 
 ## Getting the data
 
-There is a background process constantly running on the webserver to check whether there are unprocessed pageviews in memory or records in the table **uMarketingSuiteAnalyticsRawClientSideData**. 
+There is a background process constantly running on the webserver to check whether there are unprocessed pageviews in memory or records in the table **umbracoEngageAnalyticsRawClientSideData**. 
 
-The records in the table **uMarketingSuiteAnalyticsRawClientSideData** can be identified because the column **processingStarted** is **NULL**.
+The records in the table **umbracoEngageAnalyticsRawClientSideData** can be identified because the column **processingStarted** is **NULL**.
 
 If the background process finds unprocessed pageviews in memory or one of these unprocessed records it fetches the rows of data and starts processing it. Once it has finished processing it updates the record in the table by setting values in the columns '**processingFinished**' and '**processingMachine**'.
 
@@ -22,9 +22,9 @@ When the data is fetched Umbraco Engage will perform some different actions:
 
 ### Normalize the data
 
-All data is stored in a normalized way in the tables with the prefix: **uMarketingSuiteAnalytics.**
+All data is stored in a normalized way in the tables with the prefix: **umbracoEngageAnalytics.**
 
-For example; each browser is only stored once in the table **uMarketingSuiteAnalyticsBrowser** and each browser version is stored once in the table **uMarketingSuiteAnalyticsBrowserVersion**. 
+For example; each browser is only stored once in the table **umbracoEngageAnalyticsBrowser** and each browser version is stored once in the table **umbracoEngageAnalyticsBrowserVersion**. 
 
 The session is now related to the primary key ID of the browser version instead of storing the full-text string. This way, data can be queried effortlessly and is stored more efficiently (only an integer per browser instead of a text string).
 
diff --git a/13/umbraco-ums/developers/introduction/dataflow-pipeline/data-storage.md b/13/umbraco-engage/developers/introduction/dataflow-pipeline/data-storage.md
similarity index 97%
rename from 13/umbraco-ums/developers/introduction/dataflow-pipeline/data-storage.md
rename to 13/umbraco-engage/developers/introduction/dataflow-pipeline/data-storage.md
index 53ac523da29..e9cca65da5b 100644
--- a/13/umbraco-ums/developers/introduction/dataflow-pipeline/data-storage.md
+++ b/13/umbraco-engage/developers/introduction/dataflow-pipeline/data-storage.md
@@ -27,6 +27,6 @@ The lower the value you set, the less memory Umbraco Engage uses on your web ser
 
 The data will be stored as quickly as possible to minimize the needed resources. For this reason, the the data collected from client-side events will be stored in so-called raw tables in a non-normalized. This data will be processed in [the next step](../../../../../the-umarketingsuite-broad-overview/dataflow-pipeline/data-parsing/) of the data flow.
 
-The data collected from clientside events is stored in the table `uMarketingSuiteAnalyticsRawClientSideData`.
+The data collected from clientside events is stored in the table `umbracoEngageAnalyticsRawClientSideData`.
 
 When the data is stored in these tables the columns `processingStarted`, `processingFinished`, `processingMachine`**,** and `processingFailed` are empty. They will be filled in the parsing step.
diff --git a/13/umbraco-ums/developers/introduction/dataflow-pipeline/reporting.md b/13/umbraco-engage/developers/introduction/dataflow-pipeline/reporting.md
similarity index 100%
rename from 13/umbraco-ums/developers/introduction/dataflow-pipeline/reporting.md
rename to 13/umbraco-engage/developers/introduction/dataflow-pipeline/reporting.md
diff --git a/13/umbraco-ums/developers/introduction/performance.md b/13/umbraco-engage/developers/introduction/performance.md
similarity index 99%
rename from 13/umbraco-ums/developers/introduction/performance.md
rename to 13/umbraco-engage/developers/introduction/performance.md
index f11444a7441..74ab3921191 100644
--- a/13/umbraco-ums/developers/introduction/performance.md
+++ b/13/umbraco-engage/developers/introduction/performance.md
@@ -6,7 +6,7 @@ description: >-
 
 # Performance
 
-Within Umbraco Engage we have implemented several performance optimizations and there are also some configurations you can do yourself to optimize the performance of your Umbraco solution with uMarketingSuite.
+Within Umbraco Engage we have implemented several performance optimizations and there are also some configurations you can do yourself to optimize the performance of your Umbraco solution with Umbraco Engage.
 
 ## Separate processes for storing, parsing, and reporting
 
diff --git a/13/umbraco-ums/developers/introduction/the-umarketingsuite-cookie/README.md b/13/umbraco-engage/developers/introduction/the-umbraco-engage-cookie/README.md
similarity index 86%
rename from 13/umbraco-ums/developers/introduction/the-umarketingsuite-cookie/README.md
rename to 13/umbraco-engage/developers/introduction/the-umbraco-engage-cookie/README.md
index 50d682c626d..8516d33d725 100644
--- a/13/umbraco-ums/developers/introduction/the-umarketingsuite-cookie/README.md
+++ b/13/umbraco-engage/developers/introduction/the-umbraco-engage-cookie/README.md
@@ -9,7 +9,7 @@ description: >-
 
 When visiting a website with Umbraco Engage installed you will get a unique cookie. This cookie allows for relating different page visits or sessions to the same visitor. It will also continuously serve the same variant of an A/B test.
 
-By default the uMS cookie has the name `umbracoEngageAnalyticsVisitorId`. You can change the name in the [configuration file](../../settings/configuration-options-2-x/).
+By default the Umbraco Engage cookie has the name `umbracoEngageAnalyticsVisitorId`. You can change the name in the [configuration file](../../settings/configuration-options-2-x/).
 
 The Umbraco Engage cookie:
 
diff --git a/13/umbraco-ums/developers/introduction/the-umarketingsuite-cookie/module-permissions.md b/13/umbraco-engage/developers/introduction/the-umbraco-engage-cookie/module-permissions.md
similarity index 100%
rename from 13/umbraco-ums/developers/introduction/the-umarketingsuite-cookie/module-permissions.md
rename to 13/umbraco-engage/developers/introduction/the-umbraco-engage-cookie/module-permissions.md
diff --git a/13/umbraco-ums/developers/personalization/README.md b/13/umbraco-engage/developers/personalization/README.md
similarity index 100%
rename from 13/umbraco-ums/developers/personalization/README.md
rename to 13/umbraco-engage/developers/personalization/README.md
diff --git a/13/umbraco-ums/developers/personalization/custom-scoring.md b/13/umbraco-engage/developers/personalization/custom-scoring.md
similarity index 98%
rename from 13/umbraco-ums/developers/personalization/custom-scoring.md
rename to 13/umbraco-engage/developers/personalization/custom-scoring.md
index cee7b098f9c..17694868fe3 100644
--- a/13/umbraco-ums/developers/personalization/custom-scoring.md
+++ b/13/umbraco-engage/developers/personalization/custom-scoring.md
@@ -13,7 +13,7 @@ Sometimes you want more fine-grained control over when something does (or doesn'
 
 This might be difficult to accomplish through the Content Scoring UI in Umbraco, but can be done by code.
 
-To manage scoring for personas, we need to get a reference to `IPersonaService`. For the customer journey, we will need the `ICustomerJourneyService`. Both services can be found under the namespace `uMarketingSuite.Business.Personalization.Services`.
+To manage scoring for personas, we need to get a reference to `IPersonaService`. For the customer journey, we will need the `ICustomerJourneyService`. Both services can be found under the namespace `Umbraco.Engage.Infrastructure.Personalization.Services`.
 
 To implement our example above, we will be using the `ICustomerJourneyService`. To modify the customer journey step scoring, we need to know the ID of the step we are trying to score. For your implementation you could hardcode the IDs (since they are unlikely to change), we can also fetch them by name through the `ICustomerJourneyGroupRepository`.
 
diff --git a/13/umbraco-ums/developers/personalization/implement-your-own-segment-parameters.md b/13/umbraco-engage/developers/personalization/implement-your-own-segment-parameters.md
similarity index 98%
rename from 13/umbraco-ums/developers/personalization/implement-your-own-segment-parameters.md
rename to 13/umbraco-engage/developers/personalization/implement-your-own-segment-parameters.md
index 8b0502eed30..ceb9d63be07 100644
--- a/13/umbraco-ums/developers/personalization/implement-your-own-segment-parameters.md
+++ b/13/umbraco-engage/developers/personalization/implement-your-own-segment-parameters.md
@@ -125,8 +125,12 @@ For more inspiration, you can look at the built-in rule editors of Umbraco Engag
 
 We use the "**data.days**" property of our rule definition in the editor. The editor gets passed in the rule definition as well as a "**config**" object which we should update according to the user input.
 
-```
-<ums-segment-rule-editor name="$ctrl.rule.name" type="$ctrl.rule.type" save="$ctrl.save()">    <select ng-options="value as day for (value, day) in $ctrl.rule.data.days"            ng-model="$ctrl.config.dayOfWeek">        <option value="">- Select -</option>    </select></ums-segment-rule-editor>
+```html
+<ums-segment-rule-editor name="$ctrl.rule.name" type="$ctrl.rule.type" save="$ctrl.save()">
+  <select ng-options="value as day for (value, day) in $ctrl.rule.data.days" ng-model="$ctrl.config.dayOfWeek">
+    <option value="">- Select -</option>
+  </select>
+</ums-segment-rule-editor>
 ```
 
 * `segment-rule-day-of-week-editor.js`
diff --git a/13/umbraco-ums/developers/personalization/segment-information.md b/13/umbraco-engage/developers/personalization/segment-information.md
similarity index 100%
rename from 13/umbraco-ums/developers/personalization/segment-information.md
rename to 13/umbraco-engage/developers/personalization/segment-information.md
diff --git a/13/umbraco-ums/developers/profiling/README.md b/13/umbraco-engage/developers/profiling/README.md
similarity index 100%
rename from 13/umbraco-ums/developers/profiling/README.md
rename to 13/umbraco-engage/developers/profiling/README.md
diff --git a/13/umbraco-ums/developers/profiling/external-profile-data.md b/13/umbraco-engage/developers/profiling/external-profile-data.md
similarity index 92%
rename from 13/umbraco-ums/developers/profiling/external-profile-data.md
rename to 13/umbraco-engage/developers/profiling/external-profile-data.md
index 9b9041b2713..10c6b470c6a 100644
--- a/13/umbraco-ums/developers/profiling/external-profile-data.md
+++ b/13/umbraco-engage/developers/profiling/external-profile-data.md
@@ -25,7 +25,7 @@ To render this External Profile Tab with a custom component, you have to create
 
 {% code overflow="wrap" %}
 ```javascript
-angular.module("myCustomModule", ["Engage"]);// angular.module("umbraco").requires.push("myCustomModule");// angular.module("myCustomModule").run([ ... ]) // Create a component. We create a component named "myCustomExternalProfileDataComponent" here:angular.module("umbraco").component("myCustomExternalProfileDataComponent", {  bindings: { visitorId: "<" },  template: "<h1>My custom external profile data component! visitorId = {{$ctrl.visitorId}}</h1>",  controller: [function () {    this.$onInit = function () {      // Your logic here    }  }]});// Register your custom external profile data component.// Please note you have to use kebab-case for your component name here// just like how you would use it in an AngularJS template (i.e. myCustomComponent -> my-custom-component)angular.module("umbraco").run(["umsCustomComponents", function (customComponents) {  customComponents.profiles.externalProfileData = "my-custom-external-profile-data-component";}]);
+angular.module("myCustomModule", ["Engage"]);// angular.module("umbraco").requires.push("myCustomModule");// angular.module("myCustomModule").run([ ... ]) // Create a component. We create a component named "myCustomExternalProfileDataComponent" here:angular.module("umbraco").component("myCustomExternalProfileDataComponent", {  bindings: { visitorId: "<" },  template: "<h1>My custom external profile data component! visitorId = {{$ctrl.visitorId}}</h1>",  controller: [function () {    this.$onInit = function () {      // Your logic here    }  }]});// Register your custom external profile data component.// Please note you have to use kebab-case for your component name here// just like how you would use it in an AngularJS template (i.e. myCustomComponent -> my-custom-component)angular.module("umbraco").run(["myCustomComponents", function (customComponents) {  customComponents.profiles.externalProfileData = "my-custom-external-profile-data-component";}]);
 ```
 {% endcode %}
 
diff --git a/13/umbraco-ums/developers/reporting.md b/13/umbraco-engage/developers/reporting.md
similarity index 100%
rename from 13/umbraco-ums/developers/reporting.md
rename to 13/umbraco-engage/developers/reporting.md
diff --git a/13/umbraco-ums/developers/settings/README.md b/13/umbraco-engage/developers/settings/README.md
similarity index 97%
rename from 13/umbraco-ums/developers/settings/README.md
rename to 13/umbraco-engage/developers/settings/README.md
index eaf694cabc3..f8485285a6a 100644
--- a/13/umbraco-ums/developers/settings/README.md
+++ b/13/umbraco-engage/developers/settings/README.md
@@ -8,7 +8,7 @@ description: >-
 
 # Settings
 
-In this section, you can find information about configuring different parts of uMS.
+In this section, you can find information about configuring different parts of Umbraco Engage.
 
 ## **Goals Configuration**
 
diff --git a/13/umbraco-ums/developers/settings/configuration-options-2-x/README.md b/13/umbraco-engage/developers/settings/configuration/README.md
similarity index 100%
rename from 13/umbraco-ums/developers/settings/configuration-options-2-x/README.md
rename to 13/umbraco-engage/developers/settings/configuration/README.md
diff --git a/13/umbraco-ums/developers/settings/configuration-options-2-x/reporting.md b/13/umbraco-engage/developers/settings/configuration/reporting.md
similarity index 100%
rename from 13/umbraco-ums/developers/settings/configuration-options-2-x/reporting.md
rename to 13/umbraco-engage/developers/settings/configuration/reporting.md
diff --git a/13/umbraco-ums/developers/settings/custom-goals-scoring.md b/13/umbraco-engage/developers/settings/custom-goals-scoring.md
similarity index 100%
rename from 13/umbraco-ums/developers/settings/custom-goals-scoring.md
rename to 13/umbraco-engage/developers/settings/custom-goals-scoring.md
diff --git a/13/umbraco-ums/developers/support.md b/13/umbraco-engage/developers/support.md
similarity index 100%
rename from 13/umbraco-ums/developers/support.md
rename to 13/umbraco-engage/developers/support.md
diff --git a/13/umbraco-ums/getting-started/README.md b/13/umbraco-engage/getting-started/README.md
similarity index 100%
rename from 13/umbraco-ums/getting-started/README.md
rename to 13/umbraco-engage/getting-started/README.md
diff --git a/13/umbraco-ums/getting-started/for-developers/README.md b/13/umbraco-engage/getting-started/for-developers/README.md
similarity index 100%
rename from 13/umbraco-ums/getting-started/for-developers/README.md
rename to 13/umbraco-engage/getting-started/for-developers/README.md
diff --git a/13/umbraco-ums/getting-started/for-developers/cockpit.md b/13/umbraco-engage/getting-started/for-developers/cockpit.md
similarity index 100%
rename from 13/umbraco-ums/getting-started/for-developers/cockpit.md
rename to 13/umbraco-engage/getting-started/for-developers/cockpit.md
diff --git a/13/umbraco-ums/getting-started/for-developers/content-delivery-network-recommendations.md b/13/umbraco-engage/getting-started/for-developers/content-delivery-network-recommendations.md
similarity index 94%
rename from 13/umbraco-ums/getting-started/for-developers/content-delivery-network-recommendations.md
rename to 13/umbraco-engage/getting-started/for-developers/content-delivery-network-recommendations.md
index b49e1b2c11f..466e163e1ca 100644
--- a/13/umbraco-ums/getting-started/for-developers/content-delivery-network-recommendations.md
+++ b/13/umbraco-engage/getting-started/for-developers/content-delivery-network-recommendations.md
@@ -6,7 +6,7 @@ description: >-
 
 # Content Delivery Network recommendations
 
-This article provides information and best practices on using Content Delivery Network (CDN)  with uMarketingSuite.
+This article provides information and best practices on using Content Delivery Network (CDN)  with Umbraco Engage.
 
 ## Pages (HTML)
 
diff --git a/13/umbraco-ums/getting-started/for-developers/infrastructure-sizing.md b/13/umbraco-engage/getting-started/for-developers/infrastructure-sizing.md
similarity index 100%
rename from 13/umbraco-ums/getting-started/for-developers/infrastructure-sizing.md
rename to 13/umbraco-engage/getting-started/for-developers/infrastructure-sizing.md
diff --git a/13/umbraco-ums/getting-started/for-developers/licensing.md b/13/umbraco-engage/getting-started/for-developers/licensing.md
similarity index 84%
rename from 13/umbraco-ums/getting-started/for-developers/licensing.md
rename to 13/umbraco-engage/getting-started/for-developers/licensing.md
index 038680410e3..709e3c18fe4 100644
--- a/13/umbraco-ums/getting-started/for-developers/licensing.md
+++ b/13/umbraco-engage/getting-started/for-developers/licensing.md
@@ -2,13 +2,13 @@
 
 May be not the most fun part of the package, but very important though.
 
-If you have [installed the uMarketingSuite](../../../../installing-umarketingsuite/quick-install/) in your project and you navigate to the Marketing section in the Umbraco backoffice you will see these two messages.
+If you have [installed Umbraco Engage](../../../../installing-umarketingsuite/quick-install/) in your project and you navigate to the Marketing section in the Umbraco backoffice you will see these two messages.
 
 ![]()
 
 ![]()
 
-To let the uMarketingSuite work you will need to install a license. If you have not configured a license the uMarketingSuite:
+To let Umbraco Engage work you will need to install a license. If you have not configured a license Umbraco Engage:
 
 * will not collect any Analytics data
 * give no A/B test variants to visitors
@@ -47,7 +47,7 @@ The difference between the licenses are primarily:
 
 **Development domains**
 
-You have the option to list a few development domains on which the uMarketingSuite will work. When creating a 'Dev'-license (the free license) you do not have the option to list any other development domains. The following development domains are included:
+You have the option to list a few development domains on which Umbraco Engage will work. When creating a 'Dev'-license (the free license) you do not have the option to list any other development domains. The following development domains are included:
 
 * localhost
 * \*.localhost
@@ -63,9 +63,9 @@ If selecting any of the other licenses you can specify up to 5 development domai
 
 **Production domains**
 
-If you order a paid license (all, except the 'dev'-license) you can input 1 or more production domains that the uMarketingSuite will track. The number of domains that you can specify is depending on your license type.
+If you order a paid license (all, except the 'dev'-license) you can input 1 or more production domains that Umbraco Engage will track. The number of domains that you can specify is depending on your license type.
 
-It's important to know that only 1 Umbraco installation is supported per license. It's no problem to have five domains in one installation and use only 1 uMarketingSuite license. You cannot however use one license for 5 different Umbraco installations with 5 different domains.
+It's important to know that only 1 Umbraco installation is supported per license. It's no problem to have five domains in one installation and use only 1 Umbraco Engage license. You cannot however use one license for 5 different Umbraco installations with 5 different domains.
 
 The number of installations is the number of different Umbraco installations. A load balanced setup with three servers is still one installation.
 
@@ -75,7 +75,7 @@ Finally you will need to specify the display name. This is only shown in the ove
 
 #### Step 2: Invoice details
 
-If you order a paid license there is a step 2. In this step you have to fill in the invoice details that will be printed on the invoice. It's important that the uMarketingSuite license is only for businesses and not for private customers. To enforce this you will need to list a VAT-number in step 2.
+If you order a paid license there is a step 2. In this step you have to fill in the invoice details that will be printed on the invoice. It's important that the Umbraco Engage license is only for businesses and not for private customers. To enforce this you will need to list a VAT-number in step 2.
 
 If you order a 'dev'-license; this step is not shown.
 
@@ -113,7 +113,7 @@ At this moment it's not possible to upgrade or downgrade a license. Once again;
 
 If you've downloaded the license from your profile you can put the license in the folder /config/uMarketingSuite/. The name of the license must be uMarketingSuite.license.config.
 
-You can open this license as well and there you see everything that is listed in the license and enforced within the uMarketingSuite.
+You can open this license as well and there you see everything that is listed in the license and enforced within Umbraco Engage.
 
 To see the installed license you will need to restart your website!
 
@@ -135,6 +135,6 @@ The alternative option is to download the license from your profile and place th
 
 ### Exceeding the pageview limit
 
-There is a pageview limit per license per month. As soon as this pageview limit is reached no data will be recorded any longer within the uMarketingSuite. It is not possible to see the data at a later moment (when you've upgraded your license for example) because the data is simply not stored.
+There is a pageview limit per license per month. As soon as this pageview limit is reached no data will be recorded any longer within Umbraco Engage. It is not possible to see the data at a later moment (when you've upgraded your license for example) because the data is simply not stored.
 
 The pageview limit is based on the number of pageviews in a specific month (not for the last 30 days) for visitors. Bots will be excluded from this number!
diff --git a/13/umbraco-ums/getting-started/for-developers/loadbalancing-and-cm-cd-environments.md b/13/umbraco-engage/getting-started/for-developers/loadbalancing-and-cm-cd-environments.md
similarity index 84%
rename from 13/umbraco-ums/getting-started/for-developers/loadbalancing-and-cm-cd-environments.md
rename to 13/umbraco-engage/getting-started/for-developers/loadbalancing-and-cm-cd-environments.md
index b88c5266185..28650a3f533 100644
--- a/13/umbraco-ums/getting-started/for-developers/loadbalancing-and-cm-cd-environments.md
+++ b/13/umbraco-engage/getting-started/for-developers/loadbalancing-and-cm-cd-environments.md
@@ -35,7 +35,7 @@ To learn more, read the [Load Balancing article](https://docs.umbraco.com/umbrac
 
 ## Bot detection (ping)
 
-uMS will perform a ping (POST) to detect if the [visitor is a visitor or a bot](../../../../analytics/types-of-clients/). The `umbraco/engage/pagedata/ping` URL should be accessible from the content delivery and front-end servers. Make sure no firewall or other mechanism is blocking POST requests to `umbraco/engage/pagedata/ping`. If this URL is blocked, all visitors will be treated like a bot and no analytics data is collected.
+Umbraco Engage will perform a ping (POST) to detect if the [visitor is a visitor or a bot](../../../../analytics/types-of-clients/). The `umbraco/engage/pagedata/ping` URL should be accessible from the content delivery and front-end servers. Make sure no firewall or other mechanism is blocking POST requests to `umbraco/engage/pagedata/ping`. If this URL is blocked, all visitors will be treated like a bot and no analytics data is collected.
 
 ## Configuration
 
diff --git a/13/umbraco-ums/getting-started/for-developers/system-requirements.md b/13/umbraco-engage/getting-started/for-developers/system-requirements.md
similarity index 100%
rename from 13/umbraco-ums/getting-started/for-developers/system-requirements.md
rename to 13/umbraco-engage/getting-started/for-developers/system-requirements.md
diff --git a/13/umbraco-ums/getting-started/for-marketers-and-editors/README.md b/13/umbraco-engage/getting-started/for-marketers-and-editors/README.md
similarity index 100%
rename from 13/umbraco-ums/getting-started/for-marketers-and-editors/README.md
rename to 13/umbraco-engage/getting-started/for-marketers-and-editors/README.md
diff --git a/13/umbraco-ums/getting-started/for-marketers-and-editors/cockpit.md b/13/umbraco-engage/getting-started/for-marketers-and-editors/cockpit.md
similarity index 100%
rename from 13/umbraco-ums/getting-started/for-marketers-and-editors/cockpit.md
rename to 13/umbraco-engage/getting-started/for-marketers-and-editors/cockpit.md
diff --git a/13/umbraco-ums/getting-started/for-marketers-and-editors/marketing-resources/README.md b/13/umbraco-engage/getting-started/for-marketers-and-editors/marketing-resources/README.md
similarity index 100%
rename from 13/umbraco-ums/getting-started/for-marketers-and-editors/marketing-resources/README.md
rename to 13/umbraco-engage/getting-started/for-marketers-and-editors/marketing-resources/README.md
diff --git a/13/umbraco-ums/getting-started/for-marketers-and-editors/marketing-resources/generic-exit-intent-popup-template.md b/13/umbraco-engage/getting-started/for-marketers-and-editors/marketing-resources/generic-exit-intent-popup-template.md
similarity index 100%
rename from 13/umbraco-ums/getting-started/for-marketers-and-editors/marketing-resources/generic-exit-intent-popup-template.md
rename to 13/umbraco-engage/getting-started/for-marketers-and-editors/marketing-resources/generic-exit-intent-popup-template.md
diff --git a/13/umbraco-ums/getting-started/for-marketers-and-editors/marketing-resources/generic-popup-template.md b/13/umbraco-engage/getting-started/for-marketers-and-editors/marketing-resources/generic-popup-template.md
similarity index 98%
rename from 13/umbraco-ums/getting-started/for-marketers-and-editors/marketing-resources/generic-popup-template.md
rename to 13/umbraco-engage/getting-started/for-marketers-and-editors/marketing-resources/generic-popup-template.md
index 1a0758a3e32..e7015320d78 100644
--- a/13/umbraco-ums/getting-started/for-marketers-and-editors/marketing-resources/generic-popup-template.md
+++ b/13/umbraco-engage/getting-started/for-marketers-and-editors/marketing-resources/generic-popup-template.md
@@ -63,7 +63,7 @@ const CookieService = {
 function checkCookie() {if (useCookie) {	CookieService.setCookie(`engage` + popupName + `Shown`,true,cookieExpireDays);
         }};
     
-function sendEvent(eventvalue) {ums("send", "event", "Popup", eventvalue, popupName);
+function sendEvent(eventvalue) {umbEngage("send", "event", "Popup", eventvalue, popupName);
     };
     
 function hideModel() {const message = document.querySelector('.u-alert-message');message.remove();
diff --git a/13/umbraco-ums/getting-started/for-marketers-and-editors/marketing-resources/generic-topbar-template.md b/13/umbraco-engage/getting-started/for-marketers-and-editors/marketing-resources/generic-topbar-template.md
similarity index 98%
rename from 13/umbraco-ums/getting-started/for-marketers-and-editors/marketing-resources/generic-topbar-template.md
rename to 13/umbraco-engage/getting-started/for-marketers-and-editors/marketing-resources/generic-topbar-template.md
index 56e10b1089c..1a621e53845 100644
--- a/13/umbraco-ums/getting-started/for-marketers-and-editors/marketing-resources/generic-topbar-template.md
+++ b/13/umbraco-engage/getting-started/for-marketers-and-editors/marketing-resources/generic-topbar-template.md
@@ -72,7 +72,7 @@ If you like to use your website's font, you can set the `inheritFont` option to
 
 ## CSS
 
-With the top bar set up, you can change the look to fit your website. Copy and paste this CSS into uMS and your top bar is ready.
+With the top bar set up, you can change the look to fit your website. Copy and paste this CSS into Umbraco Engage and your top bar is ready.
 
 If you would like to change the colors, you can do that in the JavaScript file.
 
diff --git a/13/umbraco-ums/installation/installation.md b/13/umbraco-engage/installation/installation.md
similarity index 68%
rename from 13/umbraco-ums/installation/installation.md
rename to 13/umbraco-engage/installation/installation.md
index 0a18d755d51..03da84d0b51 100644
--- a/13/umbraco-ums/installation/installation.md
+++ b/13/umbraco-engage/installation/installation.md
@@ -1,23 +1,23 @@
 ---
 description: >-
-  Learn about the different ways available for installing Umbraco uMS on your
+  Learn about the different ways available for installing Umbraco Engage on your
   project.
 ---
 
 # Installation
 
-This article covers two ways to install Umbraco uMS:
+This article covers two ways to install Umbraco Engage:
 
 * [Via NuGet](installation.md#installation-via-nuget), or
 * [Via a terminal](installation.md#installing-using-the-terminal).
 
 {% hint style="info" %}
-Check [the requirements](../getting-started/for-developers/system-requirements.md) before you start installing Umbraco uMS.
+Check [the requirements](../getting-started/for-developers/system-requirements.md) before you start installing Umbraco Engage.
 {% endhint %}
 
 ## Installation via NuGet
 
-Install Umbraco uMS via Nuget in your IDE such as Visual Studio, JetBrains Rider, or VSCode (With [C# DevKit](https://marketplace.visualstudio.com/items?itemName=ms-dotnettools.csdevkit)).
+Install Umbraco Engage via Nuget in your IDE such as Visual Studio, JetBrains Rider, or VSCode (With [C# DevKit](https://marketplace.visualstudio.com/items?itemName=ms-dotnettools.csdevkit)).
 
 The example shown below uses the Nuget Package Manager in Visual Studio.
 
@@ -27,7 +27,7 @@ The example shown below uses the Nuget Package Manager in Visual Studio.
 ![NuGet ](../.gitbook/assets/NuGet-Package-Manager.png)
 
 3. Navigate to the **Browse** tab.
-4. Search for the **Umbraco uMS** package.
+4. Search for the **Umbraco.Engage** package.
 5. Select the package.
 6. Choose which project to install it into.
 7. Install the package.
@@ -36,24 +36,24 @@ The example shown below uses the Nuget Package Manager in Visual Studio.
 
 ## Installing using the terminal
 
-You can install Umbraco uMS using a terminal, like the Package Manager Console in Visual Studio. The steps for doing so are outlined below.
+You can install Umbraco Engage using a terminal, like the Package Manager Console in Visual Studio. The steps for doing so are outlined below.
 
 1. Open the project in Visual Studio.
 2. Find and open the Package Manager Console from the Tools menu.
 3. Type the following into the terminal:
 
 ```console
-PM> install-package Umbraco uMS
+PM> install-package Umbraco.Engage
 ```
 
-Alternatively, Umbraco uMS can be installed via the console on your operating machine.
+Alternatively, Umbraco Engage can be installed via the console on your operating machine.
 
 1. Open a terminal window on your operating system.
 2. Navigate to the folder containing your Umbraco website.
-3. Install the Umbraco uMS Nuget package with the following command:
+3. Install the Umbraco Engage Nuget package with the following command:
 
 ```console
-dotnet add package Umbraco uMS
+dotnet add package Umbraco.Engage
 ```
 
 {% hint style="info" %}
@@ -64,28 +64,28 @@ If you have any trouble, please go to [Troubleshooting installs](../../../instal
 
 ![Engage section in the Umbraco Backoffice.](<../.gitbook/assets/image (4) (1).png>)
 
-When you have installed the Umbraco uMS, build or restart your website, and the **Marketing** section will appear in the backoffice, as shown above.
+When you have installed Umbraco Engage, build or restart your website, and the **Marketing** section will appear in the backoffice, as shown above.
 
 The next step is to [configure a license](../../../installing-umarketingsuite/licensing/).
 
-It is recommended to consider the information detailed in the section below, to get the best out of Umbraco uMS.
+It is recommended to consider the information detailed in the section below, to get the best out of Umbraco Engage.
 
 ### Umbraco Forms
 
-If you have installed **Umbraco Forms** as well and want to automatically track submissions of Umbraco Forms. Please install the package [uMarketingSuite.UmbracoForms](https://www.nuget.org/packages/uMarketingSuite.UmbracoForms) via NuGet as well using your preferred approach as above.
+If you have installed **Umbraco Forms** as well and want to automatically track submissions of Umbraco Forms. Please install the package [Umbraco.Engage.Forms](https://www.nuget.org/packages/Umbraco.Engage.Forms) via NuGet as well using your preferred approach as above.
 
 PUT THE FOLLOWING TWO INTO TABS
 
 {% tabs %}
 {% tab title="Visual Studio Package Manager" %}
 ```
-PM> install package uMarketingSuite.UmbracoForms
+PM> install package Umbraco.Engage.Forms
 ```
 {% endtab %}
 
 {% tab title="Console" %}
 ```console
-dotnet add package uMarketingSuite.UmbracoForms
+dotnet add package Umbraco.Engage.Forms
 ```
 {% endtab %}
 {% endtabs %}
@@ -100,7 +100,7 @@ To capture events that happen on the clientside (frontend) of your website, you
 
 ### Cockpit
 
-Cockpit is a tool to help with testing segments and diagnose the data uMarkertingSuite collects. It can be viewed on the frontend of your website, only if you are logged into Umbraco as well.
+Cockpit is a tool to help with testing segments and diagnose the data Umbraco Engage collects. It can be viewed on the frontend of your website, only if you are logged into Umbraco as well.
 
 Install cockpit on your website by adding the following Razor Partial View in your templates in Umbraco before the closing `</body>` tag
 
@@ -112,15 +112,15 @@ Learn more [what Cockpit is and how you can use](../../../installing-umarketings
 
 ### Optional Extras
 
-Here are some optional extras you can do to improve your experience with uMS.
+Here are some optional extras you can do to improve your experience with Umbraco Engage.
 
-* Add a [Google Analytics bridging script](../../../analytics/clientside-events-and-additional-javascript-files/bridging-library-for-google-analytics/) that automatically sends events that you send to Google Analytics, to uMS as well.
+* Add a [Google Analytics bridging script](../../../analytics/clientside-events-and-additional-javascript-files/bridging-library-for-google-analytics/) that automatically sends events that you send to Google Analytics, to Umbraco Engage as well.
 
 ```html
 <script src="~/Assets/uMarketingSuite/Scripts/uMarketingSuite.analytics.ga4-bridge.min.js"></script>
 ```
 
-* Add the [Google Analytics blocker detection script](../../../analytics/clientside-events-and-additional-javascript-files/google-analytics-blocker-detection/). This gives you insights in which page traffic the uMS will track, and Google Analytics will not track.
+* Add the [Google Analytics blocker detection script](../../../analytics/clientside-events-and-additional-javascript-files/google-analytics-blocker-detection/). This gives you insights in which page traffic Umbraco Engage will track, and Google Analytics will not track.
 
 ```html
 <script src="/Assets/uMarketingSuite/Scripts/uMarketingSuite.analytics.blockerdetection.js"></script>
@@ -128,7 +128,7 @@ Here are some optional extras you can do to improve your experience with uMS.
 
 ### Cookie consent
 
-If you need to influence the default [uMS cookie](../../../the-umarketingsuite-broad-overview/the-umarketingsuite-cookie/) behaviour please go [here](../../../security-privacy/gdpr/). Or go to an example [implementation using Cookiebot](../../../security-privacy/gdpr/how-to-become-gdpr-compliant-using-cookiebot/) which can be used as an example for other cookie consent providers.\\
+If you need to influence the default [The Umbraco Engage cookie](../../../the-umarketingsuite-broad-overview/the-umarketingsuite-cookie/) behaviour please go [here](../../../security-privacy/gdpr/). Or go to an example [implementation using Cookiebot](../../../security-privacy/gdpr/how-to-become-gdpr-compliant-using-cookiebot/) which can be used as an example for other cookie consent providers.\\
 
 {% hint style="warning" %}
 If you [change the default cookie behaviour](../../../the-umarketingsuite-broad-overview/the-umarketingsuite-cookie/module-permissions/) make sure to perform a **client side reload of the initial page after cookie consent**. If this is not done, visitor referrer and/or campaigns will not be tracked.
diff --git a/13/umbraco-ums/installation/troubleshooting-installs.md b/13/umbraco-engage/installation/troubleshooting-installs.md
similarity index 91%
rename from 13/umbraco-ums/installation/troubleshooting-installs.md
rename to 13/umbraco-engage/installation/troubleshooting-installs.md
index 1f32dba1f7e..62a142b77ab 100644
--- a/13/umbraco-ums/installation/troubleshooting-installs.md
+++ b/13/umbraco-engage/installation/troubleshooting-installs.md
@@ -1,5 +1,5 @@
 ---
-description: Use the checklist in this article to verify your uMS installation.
+description: Use the checklist in this article to verify your Umbraco Engage installation.
 ---
 
 # Troubleshooting Installs
@@ -10,9 +10,9 @@ If you have one please let us know by [submitting an issue on GitHub](https://gi
 [Please check out our known-issue section for possible issues after installing.](../../../support/known-issues-and-work-arounds/)
 {% endhint %}
 
-## The uMS Checklist
+## The Umbraco Engage Checklist
 
-If you have problems with the uMS setup or configuration, this checklist is for you. Verify you installed the Nuget package **uMarketingSuite** into your Umbraco website
+If you have problems with Umbraco Engage setup or configuration, this checklist is for you. Verify you installed the Nuget package **Umbraco.Engage** into your Umbraco website
 
 ### 1. The Marketing section
 
@@ -32,7 +32,7 @@ If you cannot see this, please check if your Umbraco user or user group has acce
 
 ### 3. Cockpit
 
-Is the **uMS Cockpit tool** visible on the front end of your site **after logging into Umbraco**?
+Is the **Umbraco Engage Cockpit tool** visible on the front end of your site **after logging into Umbraco**?
 
 No? Ensure you added the [Cockpit Partial view](../../../installing-umarketingsuite/cockpit/) in your main template.
 
@@ -58,7 +58,7 @@ Go to Marketing -> Settings -> Create a new goal. Do you see the following optio
 
 ![](../.gitbook/assets/engage-forms-goal-type.png)
 
-If you see both options, this has been configured correctly. If not, ensure that your development team has installed the additional Umbraco Engage [UmbracoForms NuGet package](https://www.nuget.org/packages/uMarketingSuite.UmbracoForms).
+If you see both options, this has been configured correctly. If not, ensure that your development team has installed the additional Umbraco Engage [UmbracoForms NuGet package](https://www.nuget.org/packages/Umbraco.Engage.Forms).
 
 ### 6. Analytics
 
diff --git a/13/umbraco-ums/marketers-and-editors/ab-testing/README.md b/13/umbraco-engage/marketers-and-editors/ab-testing/README.md
similarity index 100%
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diff --git a/13/umbraco-ums/marketers-and-editors/ab-testing/ab-test-distribution-algorithm.md b/13/umbraco-engage/marketers-and-editors/ab-testing/ab-test-distribution-algorithm.md
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diff --git a/13/umbraco-ums/marketers-and-editors/ab-testing/finish-an-ab-test.md b/13/umbraco-engage/marketers-and-editors/ab-testing/finish-an-ab-test.md
similarity index 94%
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index d05869218a5..bfd2504529c 100644
--- a/13/umbraco-ums/marketers-and-editors/ab-testing/finish-an-ab-test.md
+++ b/13/umbraco-engage/marketers-and-editors/ab-testing/finish-an-ab-test.md
@@ -9,7 +9,7 @@ description: >-
 
 You can decide to finish an A/B test at any time. Normally, you would end a test if it has been running long enough and enough data to gain enough confidence is collected.
 
-uMS lets you know when the collected data is statistically significant. The same applies to when not enough data is collected.
+Umbraco Engage lets you know when the collected data is statistically significant. The same applies to when not enough data is collected.
 
 <div align="left">
 
diff --git a/13/umbraco-ums/marketers-and-editors/ab-testing/front-end-rendering.md b/13/umbraco-engage/marketers-and-editors/ab-testing/front-end-rendering.md
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index f74e20b1b7e..d4a47b5937e 100644
--- a/13/umbraco-ums/marketers-and-editors/ab-testing/front-end-rendering.md
+++ b/13/umbraco-engage/marketers-and-editors/ab-testing/front-end-rendering.md
@@ -7,7 +7,7 @@ description: >-
 
 # Front end Rendering
 
-The A/B Test will automatically be rendered in your front end. If you have set up a [Single page A/B test](../../../../a-b-testing/types-of-a-b-tests/single-page-a-b-test/) uMS and Umbraco will automatically render the correct properties.
+The A/B Test will automatically be rendered in your front end. If you have set up a [Single page A/B test](../../../../a-b-testing/types-of-a-b-tests/single-page-a-b-test/) Umbraco Engage will automatically render the correct properties.
 
 If you have set up one of the other tests and added some CSS and JavaScript this will automatically be added to your webpage.
 
diff --git a/13/umbraco-ums/marketers-and-editors/ab-testing/monitor-the-ab-test.md b/13/umbraco-engage/marketers-and-editors/ab-testing/monitor-the-ab-test.md
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diff --git a/13/umbraco-ums/marketers-and-editors/ab-testing/previewing-an-ab-test.md b/13/umbraco-engage/marketers-and-editors/ab-testing/previewing-an-ab-test.md
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diff --git a/13/umbraco-ums/marketers-and-editors/ab-testing/setting-up-the-ab-test.md b/13/umbraco-engage/marketers-and-editors/ab-testing/setting-up-the-ab-test.md
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diff --git a/13/umbraco-ums/marketers-and-editors/ab-testing/types-of-ab-tests/README.md b/13/umbraco-engage/marketers-and-editors/ab-testing/types-of-ab-tests/README.md
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diff --git a/13/umbraco-ums/marketers-and-editors/ab-testing/types-of-ab-tests/document-type-test.md b/13/umbraco-engage/marketers-and-editors/ab-testing/types-of-ab-tests/document-type-test.md
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diff --git a/13/umbraco-ums/marketers-and-editors/ab-testing/types-of-ab-tests/multiple-pages-test.md b/13/umbraco-engage/marketers-and-editors/ab-testing/types-of-ab-tests/multiple-pages-test.md
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diff --git a/13/umbraco-ums/marketers-and-editors/ab-testing/types-of-ab-tests/single-page-ab-test.md b/13/umbraco-engage/marketers-and-editors/ab-testing/types-of-ab-tests/single-page-ab-test.md
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diff --git a/13/umbraco-ums/marketers-and-editors/ab-testing/types-of-ab-tests/split-url-test.md b/13/umbraco-engage/marketers-and-editors/ab-testing/types-of-ab-tests/split-url-test.md
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diff --git a/13/umbraco-ums/marketers-and-editors/ab-testing/what-is-ab-testing.md b/13/umbraco-engage/marketers-and-editors/ab-testing/what-is-ab-testing.md
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diff --git a/13/umbraco-ums/marketers-and-editors/analytics/README.md b/13/umbraco-engage/marketers-and-editors/analytics/README.md
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diff --git a/13/umbraco-ums/marketers-and-editors/analytics/client-side-events-and-additional-javascript-files/README.md b/13/umbraco-engage/marketers-and-editors/analytics/client-side-events-and-additional-javascript-files/README.md
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diff --git a/13/umbraco-ums/marketers-and-editors/analytics/client-side-events-and-additional-javascript-files/bridging-library-for-google-analytics.md b/13/umbraco-engage/marketers-and-editors/analytics/client-side-events-and-additional-javascript-files/bridging-library-for-google-analytics.md
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diff --git a/13/umbraco-ums/marketers-and-editors/analytics/client-side-events-and-additional-javascript-files/bridging-library-for-google-tag-manager.md b/13/umbraco-engage/marketers-and-editors/analytics/client-side-events-and-additional-javascript-files/bridging-library-for-google-tag-manager.md
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diff --git a/13/umbraco-ums/marketers-and-editors/analytics/client-side-events-and-additional-javascript-files/create-your-own-events.md b/13/umbraco-engage/marketers-and-editors/analytics/client-side-events-and-additional-javascript-files/create-your-own-events.md
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diff --git a/13/umbraco-ums/marketers-and-editors/analytics/client-side-events-and-additional-javascript-files/google-analytics-blocker-detection.md b/13/umbraco-engage/marketers-and-editors/analytics/client-side-events-and-additional-javascript-files/google-analytics-blocker-detection.md
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diff --git a/13/umbraco-ums/marketers-and-editors/analytics/device-type.md b/13/umbraco-engage/marketers-and-editors/analytics/device-type.md
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diff --git a/13/umbraco-ums/marketers-and-editors/analytics/forms.md b/13/umbraco-engage/marketers-and-editors/analytics/forms.md
similarity index 97%
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index fc02cd460d7..fc3076d27ed 100644
--- a/13/umbraco-ums/marketers-and-editors/analytics/forms.md
+++ b/13/umbraco-engage/marketers-and-editors/analytics/forms.md
@@ -6,7 +6,7 @@ description: Learn how data from Umbraco Forms is tracked with Umbraco Engage.
 # Forms
 
 To track Umbraco Forms submissions, you need to install [Umbraco Forms](https://umbraco.com/products/add-ons/forms/) with a valid license. \
-You also need to install the Umbraco Engage[ Forms Addon package from Nuget](https://www.nuget.org/packages/uMarketingSuite.UmbracoForms).
+You also need to install the Umbraco Engage[ Forms Addon package from Nuget](https://www.nuget.org/packages/Umbraco.Engage.Forms).
 
 ## Summary
 
diff --git a/13/umbraco-ums/marketers-and-editors/analytics/difference-in-analytics-between-google-analytics-and-umarketingsuite.md b/13/umbraco-engage/marketers-and-editors/analytics/google-analytics-vs-umbraco-engage.md
similarity index 88%
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index 928c48d5c3a..1058f697439 100644
--- a/13/umbraco-ums/marketers-and-editors/analytics/difference-in-analytics-between-google-analytics-and-umarketingsuite.md
+++ b/13/umbraco-engage/marketers-and-editors/analytics/google-analytics-vs-umbraco-engage.md
@@ -1,5 +1,5 @@
 # Google Analytics vs Umbraco Engage
 
-You can see a difference in statistics (Pageviews, Visitors, etc.) between Google Analytics and uMarketingSuite.
+You can see a difference in statistics (Pageviews, Visitors, etc.) between Google Analytics and Umbraco Engage.
 
 Umbraco Engage will collect pageviews unless Google Analytics / GTM is blocked or GA / GTM cookies are not accepted. So approx. 10% - 25% more pageviews in Umbraco Engage compared to GA should be considered as normal depending on the audience with the current available information.
diff --git a/13/umbraco-ums/marketers-and-editors/analytics/location.md b/13/umbraco-engage/marketers-and-editors/analytics/location.md
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diff --git a/13/umbraco-ums/marketers-and-editors/analytics/referral-traffic.md b/13/umbraco-engage/marketers-and-editors/analytics/referral-traffic.md
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diff --git a/13/umbraco-ums/marketers-and-editors/analytics/scroll-heatmap.md b/13/umbraco-engage/marketers-and-editors/analytics/scroll-heatmap.md
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diff --git a/13/umbraco-ums/marketers-and-editors/analytics/types-of-clients.md b/13/umbraco-engage/marketers-and-editors/analytics/types-of-clients.md
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diff --git a/13/umbraco-ums/marketers-and-editors/analytics/videos.md b/13/umbraco-engage/marketers-and-editors/analytics/videos.md
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diff --git a/13/umbraco-ums/marketers-and-editors/analytics/what-is-measured-by-default.md b/13/umbraco-engage/marketers-and-editors/analytics/what-is-measured-by-default.md
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diff --git a/13/umbraco-ums/marketers-and-editors/introduction/README.md b/13/umbraco-engage/marketers-and-editors/introduction/README.md
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index dba7976cf6f..8b4dae02057 100644
--- a/13/umbraco-ums/marketers-and-editors/introduction/README.md
+++ b/13/umbraco-engage/marketers-and-editors/introduction/README.md
@@ -13,7 +13,7 @@ This section covers a range of topics, including an introduction to the platform
 
 ## [The Umbraco Engage Section](the-umarketingsuite-section.md)
 
-Explore the Umbraco Engage section to access Analytics, A/B Testing, Personalization, Profiling, Reporting and global settings for the uMarketingSuite.
+Explore the Umbraco Engage section to access Analytics, A/B Testing, Personalization, Profiling, Reporting and global settings.
 
 ## [Content Apps](content-apps.md)
 
diff --git a/13/umbraco-ums/marketers-and-editors/introduction/content-apps.md b/13/umbraco-engage/marketers-and-editors/introduction/content-apps.md
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diff --git a/13/umbraco-ums/marketers-and-editors/introduction/the-umarketingsuite-cookie.md b/13/umbraco-engage/marketers-and-editors/introduction/the-umbraco-engage-cookie.md
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diff --git a/13/umbraco-ums/marketers-and-editors/introduction/the-umarketingsuite-section.md b/13/umbraco-engage/marketers-and-editors/introduction/the-umbraco-engage-section.md
similarity index 81%
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index 26678c6d2e7..b1f6156f9be 100644
--- a/13/umbraco-ums/marketers-and-editors/introduction/the-umarketingsuite-section.md
+++ b/13/umbraco-engage/marketers-and-editors/introduction/the-umbraco-engage-section.md
@@ -6,7 +6,7 @@ description: >-
 
 # The Umbraco Engage Section
 
-When you install the uMarketingSuite, a new section called **Engage** is automatically enabled in the Umbraco backoffice.
+When you install Umbraco Engage, a new section called **Engage** is automatically enabled in the Umbraco backoffice.
 
 ![](../../.gitbook/assets/engage-engage-section-2.png)
 
@@ -18,12 +18,12 @@ In the Engage section, you will find several subsections, each providing insight
 
 Currently, the available sections are:
 
-* [Analytics](../analytics/): The most important feature of the uMarketingSuite where all data is collected.
+* [Analytics](../analytics/): The most important feature of Umbraco Engage where all data is collected.
 * [A/B Testing](../ab-testing/): Set up new projects and start A/B testing directly.
 * [Personalization](../personalization/): Implement your marketing strategy and set up your personalizations.
 * [Profiling](../profiling/): See how visitors engage with your site.
 * [Reporting](../reporting.md): See how your optimizations contribute to your goals.
-* [Settings](../settings/): View and configure various global settings used throughout the uMarketingSuite.
+* [Settings](../settings/): View and configure various global settings used throughout Umbraco Engage.
 
 ## The Dashboard
 
diff --git a/13/umbraco-ums/marketers-and-editors/personalization/README.md b/13/umbraco-engage/marketers-and-editors/personalization/README.md
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diff --git a/13/umbraco-ums/marketers-and-editors/personalization/cockpit-insights.md b/13/umbraco-engage/marketers-and-editors/personalization/cockpit-insights.md
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index 65dc33221d1..f54a553de9a 100644
--- a/13/umbraco-ums/marketers-and-editors/personalization/cockpit-insights.md
+++ b/13/umbraco-engage/marketers-and-editors/personalization/cockpit-insights.md
@@ -1,6 +1,6 @@
 ---
 description: >-
-  This article explains how to use the uMarketingSuite cockpit to verify
+  This article explains how to use the Umbraco Engage cockpit to verify
   tracking and understand personalization in your analytics.
 ---
 
@@ -18,7 +18,7 @@ Clicking the button provides detailed information:
 
 To add the cockpit to your website:
 
-1. Render the HTML partial provided by uMarketingSuite.
+1. Render the HTML partial provided by Umbraco Engage.
 2. The partial view is located at `/Views/Partials/uMarketings/Cockpit.cshtml`.
 3.  Insert the following code before the closing `</body>` tag:
 
diff --git a/13/umbraco-ums/marketers-and-editors/personalization/creating-a-segment.md b/13/umbraco-engage/marketers-and-editors/personalization/creating-a-segment.md
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diff --git a/13/umbraco-engage/marketers-and-editors/personalization/extending-personalization.md b/13/umbraco-engage/marketers-and-editors/personalization/extending-personalization.md
new file mode 100644
index 00000000000..1df7364a599
--- /dev/null
+++ b/13/umbraco-engage/marketers-and-editors/personalization/extending-personalization.md
@@ -0,0 +1,14 @@
+---
+description: >-
+  The personalization provided by Umbraco Engage is built so users can personalize
+  the content or layout of any page without programming skills from the UI.
+icon: square-exclamation
+---
+
+# Extending Personalization
+
+One of the most common situations for implementing personalization is because you want to serve specific content to your users.
+
+In Umbraco Engage, we identify groups of visitors through segments, consisting of a set of requirements to be met. This segment information is then used to customize the user's experience through Applied Personalization.
+
+The following articles cover common methods for implementing personalized content on your website.
diff --git a/13/umbraco-ums/marketers-and-editors/personalization/implicit-and-explicit-personalization/README.md b/13/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/README.md
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diff --git a/13/umbraco-ums/marketers-and-editors/personalization/implicit-and-explicit-personalization/campaign-scoring.md b/13/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/campaign-scoring.md
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index f8b0a1efaa7..98146e0f72e 100644
--- a/13/umbraco-ums/marketers-and-editors/personalization/implicit-and-explicit-personalization/campaign-scoring.md
+++ b/13/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/campaign-scoring.md
@@ -58,7 +58,7 @@ Because we haven't assigned any campaigns yet, in this case, the group will neve
 
 #### Unscored campaigns
 
-In the tab "**Unscored campaigns**" you find all campaigns that have not been assigned yet. Remember again that campaigns are created by adding `utm-parameters` to your URL. As soon as the uMarketingSuite detects a new combination of utm-parameters it will add that combination to the list of Unscored Campaigns.
+In the tab "**Unscored campaigns**" you find all campaigns that have not been assigned yet. Remember again that campaigns are created by adding `utm-parameters` to your URL. As soon as Umbraco Engage detects a new combination of utm-parameters it will add that combination to the list of Unscored Campaigns.
 
 An example of this tab could look like this:
 
diff --git a/13/umbraco-ums/marketers-and-editors/personalization/implicit-and-explicit-personalization/content-scoring.md b/13/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/content-scoring.md
similarity index 100%
rename from 13/umbraco-ums/marketers-and-editors/personalization/implicit-and-explicit-personalization/content-scoring.md
rename to 13/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/content-scoring.md
diff --git a/13/umbraco-ums/marketers-and-editors/personalization/implicit-and-explicit-personalization/implicit-personalization-scoring-explained.md b/13/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/implicit-personalization-scoring-explained.md
similarity index 92%
rename from 13/umbraco-ums/marketers-and-editors/personalization/implicit-and-explicit-personalization/implicit-personalization-scoring-explained.md
rename to 13/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/implicit-personalization-scoring-explained.md
index bd5c0450943..5739c807a4c 100644
--- a/13/umbraco-ums/marketers-and-editors/personalization/implicit-and-explicit-personalization/implicit-personalization-scoring-explained.md
+++ b/13/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/implicit-personalization-scoring-explained.md
@@ -10,7 +10,7 @@ description: >-
 Ensure that you have set up at least one [persona](setting-up-personas.md) or [customer journey step](setting-up-the-customer-journey.md).
 {% endhint %}
 
-Implicit personalization is based on gaining confidence that a visitor shows behavior that can be mapped to a persona or a customer journey step. To gain this confidence it is possible to assign points to specific actions within your website. If a certain threshold of points is reached Umbraco uMS assumes the visitor is this persona or in a specific customer journey step. As soon as that point is reached, you can use that information to personalize the website experience of your visitor.
+Implicit personalization is based on gaining confidence that a visitor shows behavior that can be mapped to a persona or a customer journey step. To gain this confidence it is possible to assign points to specific actions within your website. If a certain threshold of points is reached Umbraco Engage assumes the visitor is this persona or in a specific customer journey step. As soon as that point is reached, you can use that information to personalize the website experience of your visitor.
 
 There are four ways to score the behavior of your visitors:
 
diff --git a/13/umbraco-ums/marketers-and-editors/personalization/implicit-and-explicit-personalization/referral-scoring.md b/13/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/referral-scoring.md
similarity index 100%
rename from 13/umbraco-ums/marketers-and-editors/personalization/implicit-and-explicit-personalization/referral-scoring.md
rename to 13/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/referral-scoring.md
diff --git a/13/umbraco-ums/marketers-and-editors/personalization/implicit-and-explicit-personalization/setting-up-personas.md b/13/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/setting-up-personas.md
similarity index 100%
rename from 13/umbraco-ums/marketers-and-editors/personalization/implicit-and-explicit-personalization/setting-up-personas.md
rename to 13/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/setting-up-personas.md
diff --git a/13/umbraco-ums/marketers-and-editors/personalization/implicit-and-explicit-personalization/setting-up-the-customer-journey.md b/13/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/setting-up-the-customer-journey.md
similarity index 89%
rename from 13/umbraco-ums/marketers-and-editors/personalization/implicit-and-explicit-personalization/setting-up-the-customer-journey.md
rename to 13/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/setting-up-the-customer-journey.md
index ea34229b3d4..c083f383c3c 100644
--- a/13/umbraco-ums/marketers-and-editors/personalization/implicit-and-explicit-personalization/setting-up-the-customer-journey.md
+++ b/13/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/setting-up-the-customer-journey.md
@@ -18,4 +18,4 @@ When installing Umbraco Engage we add one customer journey based on the Google c
 
 <figure><img src="../../../.gitbook/assets/image (27).png" alt="Reorder step."><figcaption><p>Reorder step.</p></figcaption></figure>
 
-When installing Umbraco uMS we add one customer journey based on the Google customer journey with the steps **See, Think, Do and Care**.
+When installing Umbraco Engage we add one customer journey based on the Google customer journey with the steps **See, Think, Do and Care**.
diff --git a/13/umbraco-ums/marketers-and-editors/personalization/setting-up-personalization.md b/13/umbraco-engage/marketers-and-editors/personalization/setting-up-personalization.md
similarity index 100%
rename from 13/umbraco-ums/marketers-and-editors/personalization/setting-up-personalization.md
rename to 13/umbraco-engage/marketers-and-editors/personalization/setting-up-personalization.md
diff --git a/13/umbraco-ums/marketers-and-editors/profiling/README.md b/13/umbraco-engage/marketers-and-editors/profiling/README.md
similarity index 100%
rename from 13/umbraco-ums/marketers-and-editors/profiling/README.md
rename to 13/umbraco-engage/marketers-and-editors/profiling/README.md
diff --git a/13/umbraco-ums/marketers-and-editors/profiling/external-profile-data.md b/13/umbraco-engage/marketers-and-editors/profiling/external-profile-data.md
similarity index 100%
rename from 13/umbraco-ums/marketers-and-editors/profiling/external-profile-data.md
rename to 13/umbraco-engage/marketers-and-editors/profiling/external-profile-data.md
diff --git a/13/umbraco-ums/marketers-and-editors/profiling/profile-detail.md b/13/umbraco-engage/marketers-and-editors/profiling/profile-detail.md
similarity index 100%
rename from 13/umbraco-ums/marketers-and-editors/profiling/profile-detail.md
rename to 13/umbraco-engage/marketers-and-editors/profiling/profile-detail.md
diff --git a/13/umbraco-ums/marketers-and-editors/reporting.md b/13/umbraco-engage/marketers-and-editors/reporting.md
similarity index 100%
rename from 13/umbraco-ums/marketers-and-editors/reporting.md
rename to 13/umbraco-engage/marketers-and-editors/reporting.md
diff --git a/13/umbraco-ums/marketers-and-editors/settings/README.md b/13/umbraco-engage/marketers-and-editors/settings/README.md
similarity index 100%
rename from 13/umbraco-ums/marketers-and-editors/settings/README.md
rename to 13/umbraco-engage/marketers-and-editors/settings/README.md
diff --git a/13/umbraco-ums/marketers-and-editors/settings/ip-filtering.md b/13/umbraco-engage/marketers-and-editors/settings/ip-filtering.md
similarity index 100%
rename from 13/umbraco-ums/marketers-and-editors/settings/ip-filtering.md
rename to 13/umbraco-engage/marketers-and-editors/settings/ip-filtering.md
diff --git a/13/umbraco-ums/marketers-and-editors/settings/permissions.md b/13/umbraco-engage/marketers-and-editors/settings/permissions.md
similarity index 100%
rename from 13/umbraco-ums/marketers-and-editors/settings/permissions.md
rename to 13/umbraco-engage/marketers-and-editors/settings/permissions.md
diff --git a/13/umbraco-ums/marketers-and-editors/settings/setting-up-goals.md b/13/umbraco-engage/marketers-and-editors/settings/setting-up-goals.md
similarity index 90%
rename from 13/umbraco-ums/marketers-and-editors/settings/setting-up-goals.md
rename to 13/umbraco-engage/marketers-and-editors/settings/setting-up-goals.md
index bf1e910fc48..6bbf3f6ddef 100644
--- a/13/umbraco-ums/marketers-and-editors/settings/setting-up-goals.md
+++ b/13/umbraco-engage/marketers-and-editors/settings/setting-up-goals.md
@@ -6,7 +6,7 @@ description: >-
 
 # Goals
 
-Goals are important in the uMarketingSuite. Without goals you cannot determine whether your optimization strategy through [A/B Testing](../ab-testing/) or [Personalization](../personalization/) really works.
+Goals are important in Umbraco Engage. Without goals you cannot determine whether your optimization strategy through [A/B Testing](../ab-testing/) or [Personalization](../personalization/) really works.
 
 A/B Testing and/or Personalization is never the goal; the goal is to increase your goals which can be achieved by personalization or A/B testing.
 
diff --git a/13/umbraco-ums/marketers-and-editors/settings/the-configuration-file.md b/13/umbraco-engage/marketers-and-editors/settings/the-configuration-file.md
similarity index 100%
rename from 13/umbraco-ums/marketers-and-editors/settings/the-configuration-file.md
rename to 13/umbraco-engage/marketers-and-editors/settings/the-configuration-file.md
diff --git a/13/umbraco-ums/security-and-privacy/README.md b/13/umbraco-engage/security-and-privacy/README.md
similarity index 100%
rename from 13/umbraco-ums/security-and-privacy/README.md
rename to 13/umbraco-engage/security-and-privacy/README.md
diff --git a/13/umbraco-ums/security-and-privacy/anonymization.md b/13/umbraco-engage/security-and-privacy/anonymization.md
similarity index 100%
rename from 13/umbraco-ums/security-and-privacy/anonymization.md
rename to 13/umbraco-engage/security-and-privacy/anonymization.md
diff --git a/13/umbraco-ums/security-and-privacy/gdpr/README.md b/13/umbraco-engage/security-and-privacy/gdpr/README.md
similarity index 100%
rename from 13/umbraco-ums/security-and-privacy/gdpr/README.md
rename to 13/umbraco-engage/security-and-privacy/gdpr/README.md
diff --git a/13/umbraco-ums/security-and-privacy/gdpr/how-to-become-gdpr-compliant-using-cookiebot.md b/13/umbraco-engage/security-and-privacy/gdpr/how-to-become-gdpr-compliant-using-cookiebot.md
similarity index 98%
rename from 13/umbraco-ums/security-and-privacy/gdpr/how-to-become-gdpr-compliant-using-cookiebot.md
rename to 13/umbraco-engage/security-and-privacy/gdpr/how-to-become-gdpr-compliant-using-cookiebot.md
index 68adfe567d7..15d037da0b9 100644
--- a/13/umbraco-ums/security-and-privacy/gdpr/how-to-become-gdpr-compliant-using-cookiebot.md
+++ b/13/umbraco-engage/security-and-privacy/gdpr/how-to-become-gdpr-compliant-using-cookiebot.md
@@ -21,7 +21,7 @@ The code example below shows how to create the backend code to read the CookieBo
 
 From some of the [documentation from CookieBot](https://www.cookiebot.com/en/developer/), implement the same logic to check if the value of the cookie is -1 or another value. If it is set to -1, CookieBot is indicating to us that this is a user within a region that does not require consent.
 
-The rest of the code is deserializing the JSON string stored inside the cookie from CookieBot. It maps to the relevant cookie permission used for turning the uMarketingSuite features on or off.
+The rest of the code is deserializing the JSON string stored inside the cookie from CookieBot. It maps to the relevant cookie permission used for turning Umbraco Engage features on or off.
 
 **CookieBotModulePermissions.cs**
 
@@ -69,7 +69,7 @@ namespace Umbraco.Engage.StarterKit.CookieBot
                 {
                     case "-1":
                         // The user is not within a region that requires consent - all cookies are accepted
-                        // Then we can mark the uMarketingSuite features as allowed
+                        // Then we can mark Umbraco Engage features as allowed
                         return true;
 
                     default:
diff --git a/13/umbraco-ums/security-and-privacy/how-it-works.md b/13/umbraco-engage/security-and-privacy/how-it-works.md
similarity index 100%
rename from 13/umbraco-ums/security-and-privacy/how-it-works.md
rename to 13/umbraco-engage/security-and-privacy/how-it-works.md
diff --git a/13/umbraco-ums/security-and-privacy/retention-periods-of-data.md b/13/umbraco-engage/security-and-privacy/retention-periods-of-data.md
similarity index 95%
rename from 13/umbraco-ums/security-and-privacy/retention-periods-of-data.md
rename to 13/umbraco-engage/security-and-privacy/retention-periods-of-data.md
index d105575354b..6a98d56128e 100644
--- a/13/umbraco-ums/security-and-privacy/retention-periods-of-data.md
+++ b/13/umbraco-engage/security-and-privacy/retention-periods-of-data.md
@@ -1,6 +1,6 @@
 ---
 description: >-
-  Different types of data are stored for varying durations in uMS. Use this
+  Different types of data are stored for varying durations in Umbraco Engage. Use this
   article to learn about the specific storage periods and recommendations.
 ---
 
diff --git a/13/umbraco-ums/tutorials/README.md b/13/umbraco-engage/tutorials/README.md
similarity index 100%
rename from 13/umbraco-ums/tutorials/README.md
rename to 13/umbraco-engage/tutorials/README.md
diff --git a/13/umbraco-ums/tutorials/a-personalized-popup-in-5-minutes.md b/13/umbraco-engage/tutorials/create-a-personalized-popup-in-5-minutes.md
similarity index 100%
rename from 13/umbraco-ums/tutorials/a-personalized-popup-in-5-minutes.md
rename to 13/umbraco-engage/tutorials/create-a-personalized-popup-in-5-minutes.md
diff --git a/13/umbraco-ums/tutorials/get-started-with-personas-and-personalization.md b/13/umbraco-engage/tutorials/how-to-create-a-persona.md
similarity index 99%
rename from 13/umbraco-ums/tutorials/get-started-with-personas-and-personalization.md
rename to 13/umbraco-engage/tutorials/how-to-create-a-persona.md
index a61cac9dd49..d83d7d35963 100644
--- a/13/umbraco-ums/tutorials/get-started-with-personas-and-personalization.md
+++ b/13/umbraco-engage/tutorials/how-to-create-a-persona.md
@@ -64,4 +64,4 @@ Here you have the option to set different parameters:
 * **The expiration type**. Specify whether the implicit persona scoring expires. This can be set to 'never' when it does not expire or can be set to a number of days or sessions.
 * **The maximum points to score**. Specify the maximum number of points that can be scored per persona per item.
 
-By adjusting these settings you can tweak the performance of the Umbraco uMS algorithm.
+By adjusting these settings you can tweak the performance of the Umbraco Engage algorithm.
diff --git a/13/umbraco-ums/tutorials/your-first-uMS-setup.md b/13/umbraco-engage/tutorials/how-to-get-started-with-personalization.md
similarity index 100%
rename from 13/umbraco-ums/tutorials/your-first-uMS-setup.md
rename to 13/umbraco-engage/tutorials/how-to-get-started-with-personalization.md
diff --git a/13/umbraco-ums/tutorials/marketing-resources/README.md b/13/umbraco-engage/tutorials/marketing-resources/README.md
similarity index 82%
rename from 13/umbraco-ums/tutorials/marketing-resources/README.md
rename to 13/umbraco-engage/tutorials/marketing-resources/README.md
index 9e7c728160e..ef781ea1aa4 100644
--- a/13/umbraco-ums/tutorials/marketing-resources/README.md
+++ b/13/umbraco-engage/tutorials/marketing-resources/README.md
@@ -1,6 +1,6 @@
 ---
 description: >-
-  Add extra uMS functionality to your website using the templates detailed in
+  Add extra functionality to your website using the templates detailed in
   this section.
 icon: square-exclamation
 ---
diff --git a/13/umbraco-ums/tutorials/marketing-resources/generic-exit-intent-popup-template.md b/13/umbraco-engage/tutorials/marketing-resources/generic-exit-intent-popup-template.md
similarity index 92%
rename from 13/umbraco-ums/tutorials/marketing-resources/generic-exit-intent-popup-template.md
rename to 13/umbraco-engage/tutorials/marketing-resources/generic-exit-intent-popup-template.md
index 4af59e545c0..b707f7a303d 100644
--- a/13/umbraco-ums/tutorials/marketing-resources/generic-exit-intent-popup-template.md
+++ b/13/umbraco-engage/tutorials/marketing-resources/generic-exit-intent-popup-template.md
@@ -19,7 +19,7 @@ Install [the client-side script](../../../../analytics/clientside-events-and-add
 
 ## JavaScript & CSS
 
-Copy and paste this JavaScript into uMS and your overlay is ready.
+Copy and paste this JavaScript into Umbraco Engage and your overlay is ready.
 
 Feel free to play around with other properties. You can always use the following code to reset the styling.
 
diff --git a/13/umbraco-ums/tutorials/marketing-resources/generic-popup-template.md b/13/umbraco-engage/tutorials/marketing-resources/generic-popup-template.md
similarity index 95%
rename from 13/umbraco-ums/tutorials/marketing-resources/generic-popup-template.md
rename to 13/umbraco-engage/tutorials/marketing-resources/generic-popup-template.md
index 2e70f124ecd..d10f48ccb93 100644
--- a/13/umbraco-ums/tutorials/marketing-resources/generic-popup-template.md
+++ b/13/umbraco-engage/tutorials/marketing-resources/generic-popup-template.md
@@ -1,6 +1,6 @@
 ---
 description: >-
-  To boost the marketing activitites on your website, you can add a uMS popup to
+  To boost the marketing activitites on your website, you can add a Umbraco Engage popup to
   you website. Find a template for the popup in this article.
 icon: square-exclamation
 ---
@@ -9,7 +9,7 @@ icon: square-exclamation
 
 Use the popup template to start boosting your marketing activities. The template can be set up and used without help from a developer.
 
-It is recommended to personalize the popup to make it even more relevant for your specific audience. [Read this blog](https://www.umarketingsuite.com/blog/a-personalized-popup-in-5-minutes/) if you want to set up a personalized popup within uMS.
+It is recommended to personalize the popup to make it even more relevant for your specific audience. [Read this blog](https://www.umarketingsuite.com/blog/a-personalized-popup-in-5-minutes/) if you want to set up a personalized popup within Umbraco Engage.
 
 {% hint style="info" %}
 Install [the client-side script](../../../../analytics/clientside-events-and-additional-javascript-files/additional-measurements-with-our-ums-analytics-scripts/) on your website to benefit from the full functionality of the template.
@@ -21,7 +21,7 @@ Install [the client-side script](../../../../analytics/clientside-events-and-add
 
 This popup will not affect the styling of your existing page or website. Some JavaScript is needed to insert the popup HTML in your existing content to apply the popup. The code also includes an option for the visitor to close the popup.
 
-Copy and paste the following JavaScript below into uMS.
+Copy and paste the following JavaScript below into Umbraco Engage.
 
 ```javascript
 var popupTitle = "Popups do convert!"; // The title of your popup.
@@ -63,7 +63,7 @@ const CookieService = {
 function checkCookie() {if (useCookie) {	CookieService.setCookie(`ums` + popupName + `Shown`,true,cookieExpireDays);
         }};
     
-function sendEvent(eventvalue) {ums("send", "event", "Popup", eventvalue, popupName);
+function sendEvent(eventvalue) {umEngage("send", "event", "Popup", eventvalue, popupName);
     };
     
 function hideModel() {const message = document.querySelector('.u-alert-message');message.remove();
@@ -80,7 +80,7 @@ const hasCookie = CookieService.getCookie(`ums` + popupName + `Shown`);if (!hasC
 
 ## CSS
 
-Now that you have your popup in place you can update the look. Copy and paste the following CSS into uMS and your popup is ready.
+Now that you have your popup in place you can update the look. Copy and paste the following CSS into Umbraco Engage and your popup is ready.
 
 You can change the font, colors, and other properties at the top of the CSS code.
 
diff --git a/13/umbraco-ums/tutorials/marketing-resources/generic-topbar-template.md b/13/umbraco-engage/tutorials/marketing-resources/generic-topbar-template.md
similarity index 100%
rename from 13/umbraco-ums/tutorials/marketing-resources/generic-topbar-template.md
rename to 13/umbraco-engage/tutorials/marketing-resources/generic-topbar-template.md
diff --git a/13/umbraco-ums/tutorials/8-steps-towards-the-ideal-ab-test.md b/13/umbraco-engage/tutorials/set-up-your-first-ab-test.md
similarity index 98%
rename from 13/umbraco-ums/tutorials/8-steps-towards-the-ideal-ab-test.md
rename to 13/umbraco-engage/tutorials/set-up-your-first-ab-test.md
index 8bf1364d2dc..31ab75227e2 100644
--- a/13/umbraco-ums/tutorials/8-steps-towards-the-ideal-ab-test.md
+++ b/13/umbraco-engage/tutorials/set-up-your-first-ab-test.md
@@ -4,9 +4,9 @@ description: >-
   Umbraco Engage everything can be configured from the backoffice.
 ---
 
-# 8 steps towards the ideal A/B test
+# Set up your first A/B Test
 
-In this tutorial, you will go through the necessary steps for setting up and configuring an A/B test on your Umbraco website.&#x20;
+In this tutorial, you will go through the necessary steps for setting up and configuring an A/B test on your Umbraco website.
 
 Before you start, it is recommended to read the [What is A/B Testing article](../marketers-and-editors/ab-testing/what-is-ab-testing.md) to get familiar with the concept.
 
diff --git a/13/umbraco-ums/upgrading/migrate-from-umarketingsuite.md b/13/umbraco-engage/upgrading/migrate-from-umarketingsuite.md
similarity index 100%
rename from 13/umbraco-ums/upgrading/migrate-from-umarketingsuite.md
rename to 13/umbraco-engage/upgrading/migrate-from-umarketingsuite.md
diff --git a/13/umbraco-ums/developers/analytics/client-side-events-and-additional-javascript-files/additional-measurements-with-our-ums-analytics-scripts-2.md b/13/umbraco-ums/developers/analytics/client-side-events-and-additional-javascript-files/additional-measurements-with-our-ums-analytics-scripts-2.md
deleted file mode 100644
index 0bcbcd5def7..00000000000
--- a/13/umbraco-ums/developers/analytics/client-side-events-and-additional-javascript-files/additional-measurements-with-our-ums-analytics-scripts-2.md
+++ /dev/null
@@ -1,18 +0,0 @@
-You can add the uMarketingSuite analytics JavaScript file to your website by adding the following line of code, just before the closing **&lt;/body&gt;**-tag of your website.
-
-    <script src="/Assets/uMarketingSuite/Scripts/uMarketingSuite.analytics.js"></script>
-
-If you include this file the uMarketingSuite will send the following data back to the server just before the unload event of a page is triggered (somebody goes to another page):
-
-- We track the maximum scroll depth of the page in both the number of pixels and the percentage of the page. For example; this person scrolled to 93% of the height of the page and this was a depth of 967 pixels
-- The total time on page is measured in milliseconds. The total time on page is defined as the time difference between the page being shown and when you leave the page
-- The engaged time on page. This measures the time that you are active on the page and is in our opinion more accurate than the total time on page. This script measures only time when you are scrolling and clicking through the website in the active tab, but not when you're getting coffee or working in another tab. This is uses a 5 second grace period. More information about the concept can be found on this blogpost: [https://www.simoahava.com/analytics/track-content-engagement-via-gtm/](https://www.simoahava.com/analytics/track-content-engagement-via-gtm/)
-- All clicks to the following urls are measured
-    - A click to an external domain
-    - A click to a .pdf, .doc, or .docx document
-    - An internal onpage link which is defined by an anchor link (#intro)
-    - Clicks on mailto: and tel: links
-
-Of course you can extend and tweak the JavaScript file according to your specifications.
-
-Please be aware that if the name of the file stays the same this file will be overwritten each time you update the uMarketingSuite to a newer version.
\ No newline at end of file
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----
-description: >-
-  The personalization provided by Umbraco uMS is built so users can personalize
-  the content or layout of any page without programming skills from the UI.
-icon: square-exclamation
----
-
-# Extending Personalization
-
-One of the most common situations for implementing personalization is because you want to serve specific content to your users.&#x20;
-
-In Umbraco uMS, we identify groups of visitors through segments, consisting of a set of requirements to be met. This segment information is then used to customize the user's experience through Applied Personalization.
-
-The following articles cover common methods for implementing personalized content on your website.