diff --git a/13/umbraco-engage/.gitbook/assets/split-url-test.png b/13/umbraco-engage/.gitbook/assets/split-url-test.png new file mode 100644 index 00000000000..c2f44516e7d Binary files /dev/null and b/13/umbraco-engage/.gitbook/assets/split-url-test.png differ diff --git a/13/umbraco-engage/marketers-and-editors/ab-testing/types-of-ab-tests/split-url-test.md b/13/umbraco-engage/marketers-and-editors/ab-testing/types-of-ab-tests/split-url-test.md index dbfd591eade..815c3c47685 100644 --- a/13/umbraco-engage/marketers-and-editors/ab-testing/types-of-ab-tests/split-url-test.md +++ b/13/umbraco-engage/marketers-and-editors/ab-testing/types-of-ab-tests/split-url-test.md @@ -1,13 +1,19 @@ --- -icon: square-exclamation +description: >- + Umbraco Engage enables running A/B tests on different versions of a page. + This article covers how and when to use this type of test. --- # Split URL Test -Split URL testing in Umbraco Engage helps you compare different versions of a page. +Split URL testing in Umbraco Engage allows you to compare different versions of a page to see which one performs better. -You create different versions of a page. Each version can have different designs, text, or buttons based on the possibilities that have been setup in Umbraco. +To set up a Split URL test, you must create multiple versions of a page. Each version can have different designs, text, or buttons based on the options setup in Umbraco. + +You can start a Split URL test from the [Engage section](../../introduction/the-umbraco-engage-section.md) or within the [Content App](../../introduction/content-apps.md). The type is selected in step 2 of the setup. + +![Split URL Test](../../../.gitbook/assets/split-url-test.png) When you set up the A/B test, you can send 50% of visitors to page A and 50% to page B. This way, you can see which page helps achieve the goal of the test better. -The split URL test is a great way to test different checkout workflows, for example. +Split URL tests are particularly useful for optimizing elements like checkout workflows, where small changes can impact conversions.