Changing our name to more accurately describe what we are and what we do

[thisisdano]

This epic addresses the need to be a good player in government by being extra clear about what and who we are. We know that the word Standards is a sticking point as well as a useful lever, so our challenge is to maintain our authority and identity as we change to something more accurate and less controversial.

Issues related to this epic

• Choose a new name for the system
• Create an implementation path for the new name
• Audit all places our old name is used
• Work to change references to the old name — first in our own site, code, and documentation

[maya]

🔒 Naming decisions doc is complete.

[maya]

• Decide what to change it to: U.S. Web Design System
  • Shorthand: the Design System
  • Change name, shorthand, and email address throughout main repo, docs site, project wiki, twitter Add new name "System" and new domain #2320, Add new name "System" and new domain uswds-site#487 -- @maya
• Write an announcement to explain the change as relevant to the work we’re doing and what we’re providing -- @maya
  • Review with writing lab https://github.com/18F/writing-lab/issues/315
  • Comms: post announcement to content manager's listserv, Using "Standards" in our name establishes misleading expectations #2240, Call it the U.S. Web Design System #1518, USWDS microblog
• Establish our own GitHub org for uswds -- @donjo
  • Reach out to #github-admins @gbinal
  • Move repo to new org (and related repos)
  • Rename repo to uswds
  • Update devops services Update services for name change  #2317 -- @donjo
• Pick a URL: designsystem.digital.gov -- @thisisdano cc @jeremyzilar
  • Register URL
  • Set up redirects from old URL (using USA.gov's existing service) -- @smileytech
• SM comms around new URL, name, addresses, and GH org with roadmap and principles
  • Post update to #uswds-public, #general-talk, Content Manager's listserv (any other channels?)
  • Change name on #uswds-public Slack channel w/ post
  • Change Twitter display name
  • Change our team email to uswds@gsa.gov -- @thisisdano

[jeremyzilar]

I think this would be an opportunity to put out a few cards* for Twitter and Facebook that talk about

• The name change
• Why the U.S. Web Design System is important
• How to contribute
  🇺🇸

The U.S. Web Design System is ready to help you make better digital services.
Become a part of the #uswds.

Over 400 people have contributed to The U.S. Web Design System. 
Become a part of the #uswds.

Build faster, and with greater assurance using The U.S. Web Design System. 
Become a part of the #uswds.

A design system for the public.
Accessible. Flexible. Fast.
Become a part of the #uswds.

* cards == jpgs with text on them

[bruce-usab]

* cards == jpgs with text on them

2018 and there still is no good substitute! Just don’t forget the alt tag!

[jeremyzilar]

We can also reach out to a number of our friends in the Civic Tech space to help spread the word:

• USDS comms team
• Defense Digital Service
• Code for America

[thisisdano]

URL-wise, I think I'm leaning toward designsystem.digital.gov — it may not be a future-forward as designsystem.gov, but I like how it establishes the digital scope of our product. It doesn't oversell us.

[thisisdano]

I'm inclined to hold on too much in the way of cards and direct promo until we move to our new URL. I think our first announcement is that we will be changing our name, and a link to the relevant GH issues.

Then we do all the stuff in the list above, then we direct folks to the new URL and possibly the new GH org. I want these to be connected to tangible next steps, and to the more pedestrian task of re-bookmarking, etc

[gbinal]

+1 to that URL, @thisisdano. It's a good balance.

[thisisdano]

@jeremyzilar what do we need to do to start getting moving on designsystem.digital.gov?

[thisisdano]

We should issue-ize those URL-related steps.

[jeremyzilar]

@maya The DNS is hosted through Route53. I can help make the change.

Prep

• Figure out where the existing redirects are located
• Get an export of the existing standards.usa.gov DNS record https://github.com/18F/dns/blob/deploy/terraform/usa.gov.tf

Switch-over

• Get the cloudfront URL from @wslack or the existing DNS setup
• Enter the Cloudfront URL into the digitalgov.gov terraform file
• Wait 3 mins for it to be live at designsystem.digital.gov
• Put in a redirect to designsystem.digital.gov
• Check to see if we need to remove old DNS entries at usa.gov

[maya]

@jeremyzilar Currently, playbook.cio.gov/designstandards redirects to standards.usa.gov. It may have been done by OMB CIO, but not positive. Has enough time passed from using that old URL that we maybe don't need it anymore?

[jeremyzilar]

@maya There is a 302 redirect there. We'll need to figure out where that is set, and hopefully we can add the new redirect in at that location.

[jeremyzilar]

Would we also move over components.standards.usa.gov to components.designsystem.digital.gov

[maya]

Yes, that would make sense.

[wslack]

We can run URL changes for cloudfront in two different ways:

1. New site on new cloudfront domains (I recommend this one)

   • Will makes new domains
   • You point DNS for the new URLs to the new domains
   • confirm the HTTPS got set
   • You change the URL in Federalist settings for the repo
   • You set up redirects for the old URLs, possibly using a separate federalist repo that's already scanned
   • (if needed) Will points the old cloudfront address to any redirect repos.
   • (otherwise) the old CloudFront distribution is deleted

2. New site on old cloudfront domains

   • Will updates your domains to serve for both URLs
   • You point DNS for the new URLs to the old cloudfront URLs
   • confirm the HTTPS got set
   • You change the URL in Federalist settings for the repo
   • You set up redirects for the old URLs, possibly using a separate federalist repo that's already scanned
   • (if needed) the old URL DNS is pointed at a new cloudfront address

Note that these are separate from changing the Github repo name or your org, which is currently only possible via deleting and re-adding the site to Federalist.

[maya]

This is done. Thanks to everybody who helped get this across the line.