diff --git a/Makefile b/Makefile
index a547430e2..42a3e7941 100644
--- a/Makefile
+++ b/Makefile
@@ -58,8 +58,8 @@ CONTAINER_PLATFORM ?= amd64
 # This variable is used to construct full image tags for bundle and catalog images.
 #
 # For example, running 'make bundle-build bundle-push catalog-build catalog-push' will build and push both
-# hybrid-cloud-patterns.io/patterns-operator-bundle:$VERSION and hybrid-cloud-patterns.io/patterns-operator-catalog:$VERSION.
-IMAGE_TAG_BASE ?= quay.io/hybridcloudpatterns/$(OPERATOR_NAME)-operator
+# quay.io/validatedpatterns/patterns-operator-bundle:$VERSION and quay.io/validatedpatterns/patterns-operator-catalog:$VERSION.
+IMAGE_TAG_BASE ?= $(UPLOADREGISTRY)/$(OPERATOR_NAME)-operator
 
 # BUNDLE_IMG defines the image:tag used for the bundle.
 # You can use it as an arg. (E.g make bundle-build BUNDLE_IMG=<some-registry>/<project-name-bundle>:<tag>)
diff --git a/hack/operator-build-deploy.sh b/hack/operator-build-deploy.sh
index a52ed56f0..08059cc3d 100755
--- a/hack/operator-build-deploy.sh
+++ b/hack/operator-build-deploy.sh
@@ -5,7 +5,6 @@ CATALOGSOURCE="test-pattern-operator"
 NS="openshift-operators"
 OPERATOR="patterns-operator"
 VERSION="${VERSION:-6.6.6}"
-REGISTRY="${REGISTRY:-kuemper.int.rhx/bandini}"
 UPLOADREGISTRY="${UPLOADREGISTRY:-kuemper.int.rhx/bandini}"
 
 wait_for_resource() {
@@ -75,7 +74,7 @@ if [ $ret -ne 0 ]; then
     exit 1
 fi
 
-make VERSION=${VERSION} UPLOADREGISTRY="${UPLOADREGISTRY}" IMAGE_TAG_BASE=${REGISTRY}/patterns-operator CHANNELS=fast USE_IMAGE_DIGESTS="" \
+make VERSION=${VERSION} UPLOADREGISTRY="${UPLOADREGISTRY}" CHANNELS=fast USE_IMAGE_DIGESTS="" \
     manifests bundle generate docker-build docker-push bundle-build bundle-push catalog-build \
     catalog-push catalog-install