Click Through Rate in Digital Advertising is one of the most important metrics. It measures the number of clicks a particular advertiser received on their ad per the number of impressions (impressions = number of times the ad was shown to a user). It gives a broad view to the advertiser on how well their ad is received by the users.
Following are some of the reasons why CTR is important for advertisers:
• Gives a base of potential users who will convert
• Helps create a benchmark rate for future ad campaigns
• Aids in understanding which ad copy works better, from a call-to-action point of view
• Understand the dynamics and behavior of the target audience
Label: represents the status of clicking.
0 - not clicked
1 - Clicked
inter_type_cd: represents the display form of the ad.
3 - Image
4 - GIF
5 - Videos
Gender:
0 - Female
1 - Male
2 - Others
Slot_id: represents the placement of the ad on the screen.
11 to 22 - represents the various location of the ad placement.
Net_type: represents the status of the net.
2 to 6 - 2 being the weakest and 6 being the strongest.
City_rank: represents Level of the resident city of a user
2 to 5: 2 being the lowest and 5 being highest.