diff --git a/packages/vite/src/node/build.ts b/packages/vite/src/node/build.ts
index b42a8976c3f758..56e2c7422a67de 100644
--- a/packages/vite/src/node/build.ts
+++ b/packages/vite/src/node/build.ts
@@ -437,7 +437,7 @@ async function doBuild(
 
     // watch file changes with rollup
     if (config.build.watch) {
-      config.logger.info(chalk.cyanBright(`watching for file changes...`))
+      config.logger.info(chalk.cyanBright(`\nwatching for file changes...`))
 
       const output: OutputOptions[] = []
       if (Array.isArray(outputs)) {
@@ -469,6 +469,8 @@ async function doBuild(
 
       watcher.on('event', (event) => {
         if (event.code === 'BUNDLE_START') {
+          config.logger.info(chalk.cyanBright(`\nbuild started...`))
+
           // clean previous files
           if (options.write) {
             emptyDir(outDir)
diff --git a/packages/vite/src/node/cli.ts b/packages/vite/src/node/cli.ts
index 7eb84a495de6e3..41ed363388d7a7 100644
--- a/packages/vite/src/node/cli.ts
+++ b/packages/vite/src/node/cli.ts
@@ -130,7 +130,7 @@ cli
     `[boolean] force empty outDir when it's outside of root`
   )
   .option('-m, --mode <mode>', `[string] set env mode`)
-  .option('--watch', `[boolean] rebuilds when modules have changed on disk`)
+  .option('-w, --watch', `[boolean] rebuilds when modules have changed on disk`)
   .action(async (root: string, options: BuildOptions & GlobalCLIOptions) => {
     const { build } = await import('./build')
     const buildOptions = cleanOptions(options) as BuildOptions