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Jobs-to-be-Done (JTBD)

noun.

Jobs-to-be-Done (JTBD) is a framework for product marketing and discover that guides the strategy of a product. It frames the role of a product or feature as something that the user is hiring to do a job for them.

A high-level job story A high-level job story.

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References

Intercom on Jobs-to-be-Done