diff --git a/packages/@vue/cli-service/lib/commands/serve.js b/packages/@vue/cli-service/lib/commands/serve.js
index bdf0313f9e..24b5b03ec9 100644
--- a/packages/@vue/cli-service/lib/commands/serve.js
+++ b/packages/@vue/cli-service/lib/commands/serve.js
@@ -42,6 +42,7 @@ module.exports = (api, options) => {
     const prepareProxy = require('../util/prepareProxy')
     const launchEditorMiddleware = require('launch-editor-middleware')
     const validateWebpackConfig = require('../util/validateWebpackConfig')
+    const isAbsoluteUrl = require('../util/isAbsoluteUrl')
 
     // resolve webpack config
     const webpackConfig = api.resolveWebpackConfig()
@@ -89,7 +90,7 @@ module.exports = (api, options) => {
       protocol,
       host,
       port,
-      options.baseUrl
+      isAbsoluteUrl(options.baseUrl) ? '/' : options.baseUrl
     )
 
     const proxySettings = prepareProxy(
diff --git a/packages/@vue/cli-service/lib/util/isAbsoluteUrl.js b/packages/@vue/cli-service/lib/util/isAbsoluteUrl.js
new file mode 100644
index 0000000000..a163b09521
--- /dev/null
+++ b/packages/@vue/cli-service/lib/util/isAbsoluteUrl.js
@@ -0,0 +1,4 @@
+module.exports = function isAbsoluteUrl (url) {
+  // A URL is considered absolute if it begins with "<scheme>://" or "//"
+  return /^([a-z][a-z\d\+\-\.]*:)?\/\//i.test(url)
+}