diff --git a/config/default.json b/config/default.json
index 85ec4c02db..80e315b048 100644
--- a/config/default.json
+++ b/config/default.json
@@ -116,6 +116,7 @@
     "products": {
       "useShortCatalogUrls": false,
       "useMagentoUrlKeys": false,
+      "setFirstVarianAsDefaultInURL": false,
       "configurableChildrenStockPrefetchStatic": false,
       "configurableChildrenStockPrefetchDynamic": false,
       "configurableChildrenStockPrefetchStaticPrefetchCount": 8,
diff --git a/core/filters/index.js b/core/filters/index.js
index 71c89e08f8..f649e07fa5 100644
--- a/core/filters/index.js
+++ b/core/filters/index.js
@@ -3,11 +3,13 @@ import { htmlDecode } from './html-decode'
 import { date } from './date'
 import { capitalize } from './capitalize'
 import { formatProductMessages } from './product-messages'
+import { stripHTML } from './strip-html'
 
 export {
   price,
   htmlDecode,
   date,
   capitalize,
-  formatProductMessages
+  formatProductMessages,
+  stripHTML
 }
diff --git a/core/filters/strip-html/index.js b/core/filters/strip-html/index.js
new file mode 100644
index 0000000000..2f6c5f6d29
--- /dev/null
+++ b/core/filters/strip-html/index.js
@@ -0,0 +1,8 @@
+/**
+ * Strip HTML tags
+ * @param {String} html
+ */
+export function stripHTML (html) {
+  if (!html) return ''
+  return html.replace(/<[^>]+>/g, '').trim()
+}
diff --git a/core/pages/Product.js b/core/pages/Product.js
index 9b274101c7..bfb62aad87 100644
--- a/core/pages/Product.js
+++ b/core/pages/Product.js
@@ -7,7 +7,8 @@ import uniqBy from 'lodash-es/uniqBy'
 import i18n from 'core/lib/i18n'
 import config from 'config'
 import EventBus from 'core/plugins/event-bus'
-import { htmlDecode } from 'core/filters/html-decode'
+import { htmlDecode, stripHTML } from 'core/filters'
+import { currentStoreView } from '@vue-storefront/store/lib/multistore'
 
 // Core mixins
 import Composite from 'core/mixins/composite'
@@ -93,6 +94,9 @@ export default {
     },
     isOnCompare () {
       return !!this.$store.state.compare.items.find(p => p.sku === this.product.sku)
+    },
+    currentStore () {
+      return currentStoreView()
     }
   },
   asyncData ({ store, route }) { // this is for SSR purposes to prefetch data
@@ -100,7 +104,7 @@ export default {
     return store.dispatch('product/fetchAsync', { parentSku: route.params.parentSku, childSku: route && route.params && route.params.childSku ? route.params.childSku : null })
   },
   watch: {
-    '$route': 'validateRoute'
+    '$route.params.parentSku': 'validateRoute'
   },
   beforeDestroy () {
     this.$bus.$off('product-after-removevariant')
@@ -127,8 +131,7 @@ export default {
           this.loading = false
           this.defaultOfflineImage = this.product.image
           this.onStateCheck()
-          this.$bus.$on('filter-changed-product', this.onAfterFilterChanged)
-        }).catch(err => {
+        }).catch((err) => {
           this.loading = false
           console.error(err)
           this.$bus.$emit('notification', {
@@ -208,7 +211,10 @@ export default {
         configuration: this.configuration,
         selectDefaultVariant: true,
         fallbackToDefaultWhenNoAvailable: false
-      }).then(selectedVariant => {
+      }).then((selectedVariant) => {
+        if (config.products.setFirstVarianAsDefaultInURL) {
+          this.$router.push({params: { childSku: selectedVariant.sku }})
+        }
         if (!selectedVariant) {
           if (typeof prevOption !== 'undefined' && prevOption) {
             this.configuration[filterOption.attribute_code] = prevOption
@@ -230,7 +236,7 @@ export default {
   metaInfo () {
     return {
       title: htmlDecode(this.$route.meta.title || this.productName),
-      meta: this.$route.meta.description ? [{ vmid: 'description', description: htmlDecode(this.$route.meta.description) }] : []
+      meta: [{ vmid: 'description', description: this.product.short_description ? stripHTML(htmlDecode(this.product.short_description)) : htmlDecode(stripHTML(this.product.description)) }]
     }
   }
 }
diff --git a/core/store/modules/product/actions.js b/core/store/modules/product/actions.js
index efa4676ff5..0d8ac5aef0 100644
--- a/core/store/modules/product/actions.js
+++ b/core/store/modules/product/actions.js
@@ -245,6 +245,9 @@ export default {
           if (!product.parentSku) {
             product.parentSku = product.sku
           }
+          if (config.products.setFirstVarianAsDefaultInURL && product.hasOwnProperty('configurable_children') && product.configurable_children.length > 0) {
+            product.sku = product.configurable_children[0].sku
+          }
           if (configuration) {
             let selectedVariant = configureProductAsync(context, { product: product, configuration: configuration, selectDefaultVariant: false })
             Object.assign(product, selectedVariant)
diff --git a/src/themes/default/components/core/ProductGallery.vue b/src/themes/default/components/core/ProductGallery.vue
index 72bd61cdaa..feab9d9d0c 100644
--- a/src/themes/default/components/core/ProductGallery.vue
+++ b/src/themes/default/components/core/ProductGallery.vue
@@ -40,6 +40,7 @@
               class="mw-100 pointer"
               ref="defaultImage"
               alt=""
+              itemprop="image"
             >
           </transition>
         </div>
@@ -66,6 +67,7 @@
                     @dblclick="toggleZoom"
                     alt=""
                     data-testid="productGalleryImage"
+                    itemprop="image"
                   >
                 </div>
               </slide>
diff --git a/src/themes/default/pages/Home.vue b/src/themes/default/pages/Home.vue
index f3c91bb0fa..6581e6dc54 100755
--- a/src/themes/default/pages/Home.vue
+++ b/src/themes/default/pages/Home.vue
@@ -95,7 +95,7 @@ export default {
           query: newProductsQuery,
           size: 8,
           sort: 'created_at:desc',
-          includeFields: config.entities.optimize ? config.entities.productList.includeFields : []
+          includeFields: config.entities.optimize ? (config.products.setFirstVarianAsDefaultInURL ? config.entities.productListWithChildren.includeFields : config.entities.productList.includeFields) : []
         }).then((res) => {
           if (res) {
             store.state.homepage.new_collection = res.items
@@ -105,7 +105,7 @@ export default {
             query: coolBagsQuery,
             size: 4,
             sort: 'created_at:desc',
-            includeFields: config.entities.optimize ? config.entities.productList.includeFields : []
+            includeFields: config.entities.optimize ? (config.products.setFirstVarianAsDefaultInURL ? config.entities.productListWithChildren.includeFields : config.entities.productList.includeFields) : []
           }).then((res) => {
             if (res) {
               store.state.homepage.coolbags_collection = res.items
diff --git a/src/themes/default/pages/Product.vue b/src/themes/default/pages/Product.vue
index 5da09be766..6070bc0410 100644
--- a/src/themes/default/pages/Product.vue
+++ b/src/themes/default/pages/Product.vue
@@ -1,5 +1,5 @@
 <template>
-  <div id="product">
+  <div id="product" itemscope itemtype="http://schema.org/Product">
     <section class="bg-cl-secondary px20 product-top-section">
       <div class="container">
         <section class="row m0 between-xs">
@@ -16,104 +16,108 @@
               :routes="breadcrumbs.routes"
               :active-route="breadcrumbs.name"
             />
-            <h1 class="mb20 mt0 cl-mine-shaft product-name" data-testid="productName">
+            <h1 class="mb20 mt0 cl-mine-shaft product-name" data-testid="productName" itemprop="name">
               {{ product.name | htmlDecode }}
             </h1>
             <div class="mb20 uppercase cl-secondary">
               sku: {{ product.sku }}
             </div>
-            <div
-              class="mb40 price serif"
-              v-if="product.type_id !== 'grouped'"
-            >
+            <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
+              <meta itemprop="priceCurrency" :content="currentStore.i18n.currencyCode">
+              <meta itemprop="price" :content="parseFloat(product.priceInclTax).toFixed(2)">
               <div
-                class="h3 cl-secondary"
-                v-if="product.special_price && product.priceInclTax && product.originalPriceInclTax"
+                class="mb40 price serif"
+                v-if="product.type_id !== 'grouped'"
               >
-                <span class="h2 cl-mine-shaft weight-700">
+                <div
+                  class="h3 cl-secondary"
+                  v-if="product.special_price && product.priceInclTax && product.originalPriceInclTax"
+                >
+                  <span class="h2 cl-mine-shaft weight-700">
+                    {{ product.priceInclTax | price }}
+                  </span>&nbsp;
+                  <span class="price-original h3">
+                    {{ product.originalPriceInclTax | price }}
+                  </span>
+                </div>
+                <div
+                  class="h2 cl-mine-shaft weight-700"
+                  v-if="!product.special_price && product.priceInclTax"
+                >
                   {{ product.priceInclTax | price }}
-                </span>&nbsp;
-                <span class="price-original h3">
-                  {{ product.originalPriceInclTax | price }}
-                </span>
-              </div>
-              <div
-                class="h2 cl-mine-shaft weight-700"
-                v-if="!product.special_price && product.priceInclTax"
-              >
-                {{ product.priceInclTax | price }}
-              </div>
-            </div>
-            <div
-              class="cl-primary variants"
-              v-if="product.type_id =='configurable' && !loading"
-            >
-              <div class="error" v-if="product.errors && Object.keys(product.errors).length > 0">
-                {{ product.errors | formatProductMessages }}
+                </div>
               </div>
               <div
-                class="h5"
-                v-for="(option, index) in product.configurable_options"
-                v-if="!product.errors || Object.keys(product.errors).length === 0"
-                :key="index"
+                class="cl-primary variants"
+                v-if="product.type_id =='configurable' && !loading"
               >
-                <div class="variants-label" data-testid="variantsLabel">
-                  {{ option.label }}
-                  <span class="weight-700">
-                    {{ configuration[option.attribute_code ? option.attribute_code : option.label.toLowerCase()].label }}
-                  </span>
+                <div class="error" v-if="product.errors && Object.keys(product.errors).length > 0">
+                  {{ product.errors | formatProductMessages }}
                 </div>
-                <div class="row top-xs m0 pt15 pb40 variants-wrapper">
-                  <div v-if="option.label == 'Color'">
-                    <color-selector
-                      v-for="(c, i) in options.color"
-                      :key="i"
-                      :id="c.id"
-                      :label="c.label"
-                      context="product"
-                      code="color"
-                      :class="{ active: c.id == configuration.color.id }"
-                    />
-                  </div>
-                  <div class="sizes" v-else-if="option.label == 'Size'">
-                    <size-selector
-                      v-for="(s, i) in options.size"
-                      :key="i"
-                      :id="s.id"
-                      :label="s.label"
-                      context="product"
-                      code="size"
-                      class="mr10 mb10"
-                      :class="{ active: s.id == configuration.size.id }"
-                      v-focus-clean
-                    />
+                <div
+                  class="h5"
+                  v-for="(option, index) in product.configurable_options"
+                  v-if="!product.errors || Object.keys(product.errors).length === 0"
+                  :key="index"
+                >
+                  <div class="variants-label" data-testid="variantsLabel">
+                    {{ option.label }}
+                    <span class="weight-700">
+                      {{ configuration[option.attribute_code ? option.attribute_code : option.label.toLowerCase()].label }}
+                    </span>
                   </div>
-                  <div :class="option.attribute_code" v-else>
-                    <generic-selector
-                      v-for="(s, i) in options[option.attribute_code]"
-                      :key="i"
-                      :id="s.id"
-                      :label="s.label"
-                      context="product"
-                      :code="option.attribute_code"
-                      class="mr10 mb10"
-                      :class="{ active: s.id == configuration[option.attribute_code].id }"
-                      v-focus-clean
-                    />
+                  <div class="row top-xs m0 pt15 pb40 variants-wrapper">
+                    <div v-if="option.label == 'Color'">
+                      <color-selector
+                        v-for="(c, i) in options.color"
+                        :key="i"
+                        :id="c.id"
+                        :label="c.label"
+                        context="product"
+                        code="color"
+                        :class="{ active: c.id == configuration.color.id }"
+                      />
+                    </div>
+                    <div class="sizes" v-else-if="option.label == 'Size'">
+                      <size-selector
+                        v-for="(s, i) in options.size"
+                        :key="i"
+                        :id="s.id"
+                        :label="s.label"
+                        context="product"
+                        code="size"
+                        class="mr10 mb10"
+                        :class="{ active: s.id == configuration.size.id }"
+                        v-focus-clean
+                      />
+                    </div>
+                    <div :class="option.attribute_code" v-else>
+                      <generic-selector
+                        v-for="(s, i) in options[option.attribute_code]"
+                        :key="i"
+                        :id="s.id"
+                        :label="s.label"
+                        context="product"
+                        :code="option.attribute_code"
+                        class="mr10 mb10"
+                        :class="{ active: s.id == configuration[option.attribute_code].id }"
+                        v-focus-clean
+                      />
+                    </div>
+                    <router-link
+                      to="/size-guide"
+                      v-if="option.label == 'Size'"
+                      class="
+                        p0 ml30 inline-flex middle-xs no-underline h5
+                        action size-guide pointer cl-secondary
+                      "
+                    >
+                      <i class="pr5 material-icons">accessibility</i>
+                      <span>
+                        {{ $t('Size guide') }}
+                      </span>
+                    </router-link>
                   </div>
-                  <router-link
-                    to="/size-guide"
-                    v-if="option.label == 'Size'"
-                    class="
-                      p0 ml30 inline-flex middle-xs no-underline h5
-                      action size-guide pointer cl-secondary
-                    "
-                  >
-                    <i class="pr5 material-icons">accessibility</i>
-                    <span>
-                      {{ $t('Size guide') }}
-                    </span>
-                  </router-link>
                 </div>
               </div>
             </div>
@@ -191,6 +195,7 @@
           <div class="col-xs-12 col-sm-6">
             <div
               class="lh30 h5"
+              itemprop="description"
               v-html="product.description"
             />
           </div>
diff --git a/src/themes/default/resource/head.js b/src/themes/default/resource/head.js
index 4f8c7431a2..7e38b3a370 100644
--- a/src/themes/default/resource/head.js
+++ b/src/themes/default/resource/head.js
@@ -8,6 +8,7 @@ export default {
     { charset: 'utf-8' },
     { vmid: 'description', name: 'description', content: 'Vue Storefront is a standalone PWA storefront for your eCommerce, possible to connect with any eCommerce backend (eg. Magento, Prestashop or Shopware) through the API.' },
     { name: 'viewport', content: 'width=device-width, initial-scale=1, minimal-ui' },
+    { name: 'robots', content: 'index, follow' },
     { name: 'mobile-web-app-capable', content: 'yes' },
     { name: 'theme-color', content: '#ffffff' },
     { name: 'apple-mobile-web-app-status-bar-style', content: '#ffffff' }
diff --git a/src/themes/theme-starter/resource/head.js b/src/themes/theme-starter/resource/head.js
index 38f2879be8..8a8dfd891f 100644
--- a/src/themes/theme-starter/resource/head.js
+++ b/src/themes/theme-starter/resource/head.js
@@ -8,6 +8,7 @@ export default {
     { charset: 'utf-8' },
     { vmid: 'description', name: 'description', content: 'Vue Storefront is a standalone PWA storefront for your eCommerce, possible to connect with any eCommerce backend (eg. Magento, Prestashop or Shopware) through the API.' },
     { name: 'viewport', content: 'width=device-width, initial-scale=1, minimal-ui' },
+    { name: 'robots', content: 'index, follow' },
     { name: 'mobile-web-app-capable', content: 'yes' },
     { name: 'theme-color', content: '#f60' },
     { name: 'apple-mobile-web-app-status-bar-style', content: 'black-translucent' }