• Web Payments API: Brand Analysis
• Scope
• Out of scope during design phase:
• Deliverables
• Strengths
• Greatest Challenges
• Short-Term Goals
• Long-Term Goals
• Audiences
• Outreach
• Competition
• Inspiration
• Outside Voices
• Unique and Ownable Aspects
• Descriptive Keywords
• Motto/tagline/layman name
• Other Design Considerations
• How would you define success for your new look and logo?
• Action Items:
• Reiteration of Discussion Points:
• Name Brainstorm
• Useful notes on connections between sheet and visual identity