diff --git a/bin/release b/bin/release
index 89f1c68fb3..d49ca4c07d 100755
--- a/bin/release
+++ b/bin/release
@@ -187,14 +187,14 @@ publish() {
     fi
 
     if [ "$RELEASE_TYPE" = 'PRERELEASE' ] ; then
-        echo "== Tagging and pushing images on docker hub as user $DOCKERHUB_USER"
-        make UPDATE_LATEST=$IS_MAINLINE SUDO=$SUDO WEAVE_VERSION=$VERSION DOCKERHUB_USER=$DOCKERHUB_USER publish
-        echo "** Docker images tagged and pushed"
-
         echo "== Building and pushing plugin"
         make UPDATE_LATEST=$IS_MAINLINE SUDO=$SUDO WEAVE_VERSION=$VERSION DOCKERHUB_USER=$DOCKERHUB_USER plugin_publish
         echo "** Plugin built and pushed"
 
+        echo "== Tagging and pushing images on docker hub as user $DOCKERHUB_USER"
+        make UPDATE_LATEST=$IS_MAINLINE SUDO=$SUDO WEAVE_VERSION=$VERSION DOCKERHUB_USER=$DOCKERHUB_USER publish
+        echo "** Docker images tagged and pushed"
+
         echo "== Publishing pre-release on GitHub"
 
         github-release publish \
@@ -223,14 +223,14 @@ publish() {
         fi
         echo '** Sanity checks OK for publishing tag' $LATEST_TAG as $DOCKERHUB_USER/weave:$VERSION
 
-        echo "== Tagging and pushing images on docker hub as user $DOCKERHUB_USER"
-        make PUBLISH_WEAVEDB=$IS_MAINLINE UPDATE_LATEST=$IS_MAINLINE SUDO=$SUDO WEAVE_VERSION=$VERSION DOCKERHUB_USER=$DOCKERHUB_USER publish
-        echo "** Docker images tagged and pushed"
-
         echo "== Building and pushing plugin"
         make UPDATE_LATEST=$IS_MAINLINE SUDO=$SUDO WEAVE_VERSION=$VERSION DOCKERHUB_USER=$DOCKERHUB_USER plugin_publish
         echo "** Plugin built and pushed"
 
+        echo "== Tagging and pushing images on docker hub as user $DOCKERHUB_USER"
+        make PUBLISH_WEAVEDB=$IS_MAINLINE UPDATE_LATEST=$IS_MAINLINE SUDO=$SUDO WEAVE_VERSION=$VERSION DOCKERHUB_USER=$DOCKERHUB_USER publish
+        echo "** Docker images tagged and pushed"
+
         echo "== Publishing release on GitHub"
 
         github-release publish \