diff --git a/.changeset/rare-coins-jump.md b/.changeset/rare-coins-jump.md
new file mode 100644
index 000000000000..123539dd719c
--- /dev/null
+++ b/.changeset/rare-coins-jump.md
@@ -0,0 +1,9 @@
+---
+"astro": minor
+---
+
+Supports adding the `data-astro-rerun` attribute on script tags so that they will be re-executed after view transitions
+
+```html
+<script is:inline data-astro-rerun>...</script>
+```
diff --git a/packages/astro/src/transitions/router.ts b/packages/astro/src/transitions/router.ts
index 817ada55c211..f32a6ae287e7 100644
--- a/packages/astro/src/transitions/router.ts
+++ b/packages/astro/src/transitions/router.ts
@@ -328,12 +328,15 @@ async function updateDOM(
 		for (const s1 of document.scripts) {
 			for (const s2 of beforeSwapEvent.newDocument.scripts) {
 				if (
+					// Check if the script should be rerun regardless of it being the same
+					!s2.hasAttribute('data-astro-rerun') &&
 					// Inline
-					(!s1.src && s1.textContent === s2.textContent) ||
-					// External
-					(s1.src && s1.type === s2.type && s1.src === s2.src)
+					((!s1.src && s1.textContent === s2.textContent) ||
+						// External
+						(s1.src && s1.type === s2.type && s1.src === s2.src))
 				) {
-					// the old script is in the new document: we mark it as executed to prevent re-execution
+					// the old script is in the new document and doesn't have the rerun attribute
+					// we mark it as executed to prevent re-execution
 					s2.dataset.astroExec = '';
 					break;
 				}