diff --git a/RELEASE-NOTES.txt b/RELEASE-NOTES.txt
index 4eae1c11bfb1..f34fee5a291e 100644
--- a/RELEASE-NOTES.txt
+++ b/RELEASE-NOTES.txt
@@ -6,6 +6,7 @@
 - [Internal] Migration to POS specific product model [https://github.com/woocommerce/woocommerce-android/pull/14598]
 - [*] Enhance the shipping label creation screen by making the selected hazardous box tappable [https://github.com/woocommerce/woocommerce-android/pull/14576]
 - [*] Shipping Labels: Enhance selected package UI in the create shipping label flow [https://github.com/woocommerce/woocommerce-android/pull/14579]
+- [***] Performance improvements for users logging in with WordPress.com accounts [https://github.com/woocommerce/woocommerce-android/pull/14610]
 - [*] Fix an issue where there is delay before displaying the continue button in Site Picker screen [https://github.com/woocommerce/woocommerce-android/pull/14611]
 
 23.2
diff --git a/WooCommerce/src/main/kotlin/com/woocommerce/android/applicationpasswords/WooApplicationPasswordsConfiguration.kt b/WooCommerce/src/main/kotlin/com/woocommerce/android/applicationpasswords/WooApplicationPasswordsConfiguration.kt
index 8de9a63f32b3..0f8d2a69ca96 100644
--- a/WooCommerce/src/main/kotlin/com/woocommerce/android/applicationpasswords/WooApplicationPasswordsConfiguration.kt
+++ b/WooCommerce/src/main/kotlin/com/woocommerce/android/applicationpasswords/WooApplicationPasswordsConfiguration.kt
@@ -3,16 +3,20 @@ package com.woocommerce.android.applicationpasswords
 import com.woocommerce.android.AppPrefsWrapper
 import com.woocommerce.android.BuildConfig
 import com.woocommerce.android.util.DeviceInfo
-import com.woocommerce.android.util.FeatureFlag.APP_PASSWORDS_FOR_JETPACK_SITES
+import com.woocommerce.android.util.IsRemoteFeatureFlagEnabled
+import com.woocommerce.android.util.RemoteFeatureFlag
 import jakarta.inject.Inject
 import org.wordpress.android.fluxc.network.rest.wpapi.applicationpasswords.ApplicationPasswordsConfiguration
 
 class WooApplicationPasswordsConfiguration @Inject constructor(
-    private val appPrefs: AppPrefsWrapper
+    private val appPrefs: AppPrefsWrapper,
+    private val isRemoteFeatureFlagEnabled: IsRemoteFeatureFlagEnabled
 ) : ApplicationPasswordsConfiguration {
     override val applicationName: String =
         "${BuildConfig.APPLICATION_ID}.app-client.${DeviceInfo.name.replace(' ', '-')}"
 
-    override suspend fun isEnabledForJetpackAccess(): Boolean =
-        APP_PASSWORDS_FOR_JETPACK_SITES.isEnabled() && appPrefs.jetpackAppPasswordsEnabled
+    override suspend fun isEnabledForJetpackAccess(): Boolean {
+        return appPrefs.jetpackAppPasswordsEnabled &&
+            isRemoteFeatureFlagEnabled(RemoteFeatureFlag.APP_PASSWORDS_FOR_JETPACK_SITES)
+    }
 }
diff --git a/WooCommerce/src/main/kotlin/com/woocommerce/android/ui/prefs/BetaFeaturesFragment.kt b/WooCommerce/src/main/kotlin/com/woocommerce/android/ui/prefs/BetaFeaturesFragment.kt
index dff605f7d515..30ae87ee2943 100644
--- a/WooCommerce/src/main/kotlin/com/woocommerce/android/ui/prefs/BetaFeaturesFragment.kt
+++ b/WooCommerce/src/main/kotlin/com/woocommerce/android/ui/prefs/BetaFeaturesFragment.kt
@@ -5,6 +5,7 @@ import android.view.View
 import android.widget.CompoundButton
 import androidx.core.view.isVisible
 import androidx.fragment.app.Fragment
+import androidx.lifecycle.lifecycleScope
 import com.google.android.material.snackbar.BaseTransientBottomBar
 import com.google.android.material.snackbar.Snackbar
 import com.woocommerce.android.AppPrefs
@@ -16,8 +17,10 @@ import com.woocommerce.android.tools.SelectedSite
 import com.woocommerce.android.tools.SiteConnectionType
 import com.woocommerce.android.ui.prefs.MainSettingsFragment.AppSettingsListener
 import com.woocommerce.android.util.AnalyticsUtils
-import com.woocommerce.android.util.FeatureFlag
+import com.woocommerce.android.util.IsRemoteFeatureFlagEnabled
+import com.woocommerce.android.util.RemoteFeatureFlag
 import dagger.hilt.android.AndroidEntryPoint
+import kotlinx.coroutines.launch
 import javax.inject.Inject
 
 @AndroidEntryPoint
@@ -29,6 +32,9 @@ class BetaFeaturesFragment : Fragment(R.layout.fragment_settings_beta) {
     @Inject
     lateinit var selectedSite: SelectedSite
 
+    @Inject
+    lateinit var isRemoteFeatureFlagEnabled: IsRemoteFeatureFlagEnabled
+
     private val settingsListener by lazy {
         activity as? AppSettingsListener
     }
@@ -59,9 +65,11 @@ class BetaFeaturesFragment : Fragment(R.layout.fragment_settings_beta) {
     }
 
     private fun FragmentSettingsBetaBinding.bindJetpackAppPasswordsToggle() {
-        // TODO check the remote feature flag state once available
-        val isJetpackSite = selectedSite.connectionType != SiteConnectionType.ApplicationPasswords
-        jetpackAppPasswordsToggle.isVisible = FeatureFlag.APP_PASSWORDS_FOR_JETPACK_SITES.isEnabled() && isJetpackSite
+        viewLifecycleOwner.lifecycleScope.launch {
+            val isJetpackSite = selectedSite.connectionType != SiteConnectionType.ApplicationPasswords
+            jetpackAppPasswordsToggle.isVisible = isJetpackSite &&
+                isRemoteFeatureFlagEnabled(RemoteFeatureFlag.APP_PASSWORDS_FOR_JETPACK_SITES)
+        }
 
         jetpackAppPasswordsToggle.isChecked = AppPrefs.jetpackAppPasswordsEnabled
         jetpackAppPasswordsToggle.setOnCheckedChangeListener { _, isChecked ->
diff --git a/WooCommerce/src/main/kotlin/com/woocommerce/android/util/FeatureFlag.kt b/WooCommerce/src/main/kotlin/com/woocommerce/android/util/FeatureFlag.kt
index 66bbb13eb102..d1c8a31aaa32 100644
--- a/WooCommerce/src/main/kotlin/com/woocommerce/android/util/FeatureFlag.kt
+++ b/WooCommerce/src/main/kotlin/com/woocommerce/android/util/FeatureFlag.kt
@@ -12,8 +12,7 @@ enum class FeatureFlag {
     ORDER_CREATION_AUTO_TAX_RATE,
     WOO_POS_HISTORICAL_ORDERS_M1,
     WOO_POS_LOCAL_CATALOG_M1,
-    AI_PRODUCT_IMAGE_BACKGROUND_REMOVAL,
-    APP_PASSWORDS_FOR_JETPACK_SITES;
+    AI_PRODUCT_IMAGE_BACKGROUND_REMOVAL;
 
     fun isEnabled(context: Context? = null): Boolean {
         return when (this) {
@@ -26,8 +25,7 @@ enum class FeatureFlag {
             BETTER_CUSTOMER_SEARCH_M2,
             ORDER_CREATION_AUTO_TAX_RATE,
             AI_PRODUCT_IMAGE_BACKGROUND_REMOVAL,
-            WOO_POS_LOCAL_CATALOG_M1,
-            APP_PASSWORDS_FOR_JETPACK_SITES -> PackageUtils.isDebugBuild()
+            WOO_POS_LOCAL_CATALOG_M1 -> PackageUtils.isDebugBuild()
         }
     }
 }
diff --git a/WooCommerce/src/main/kotlin/com/woocommerce/android/util/IsRemoteFeatureFlagEnabled.kt b/WooCommerce/src/main/kotlin/com/woocommerce/android/util/IsRemoteFeatureFlagEnabled.kt
index c7a5fdb89cfc..358aac43c153 100644
--- a/WooCommerce/src/main/kotlin/com/woocommerce/android/util/IsRemoteFeatureFlagEnabled.kt
+++ b/WooCommerce/src/main/kotlin/com/woocommerce/android/util/IsRemoteFeatureFlagEnabled.kt
@@ -1,6 +1,7 @@
 package com.woocommerce.android.util
 
 import com.woocommerce.android.config.WPComRemoteFeatureFlagRepository
+import com.woocommerce.android.util.RemoteFeatureFlag.APP_PASSWORDS_FOR_JETPACK_SITES
 import com.woocommerce.android.util.RemoteFeatureFlag.LOCAL_NOTIFICATION_1D_AFTER_FREE_TRIAL_EXPIRES
 import com.woocommerce.android.util.RemoteFeatureFlag.LOCAL_NOTIFICATION_1D_BEFORE_FREE_TRIAL_EXPIRES
 import com.woocommerce.android.util.RemoteFeatureFlag.LOCAL_NOTIFICATION_STORE_CREATION_READY
@@ -15,7 +16,8 @@ class IsRemoteFeatureFlagEnabled @Inject constructor(
             LOCAL_NOTIFICATION_STORE_CREATION_READY,
             LOCAL_NOTIFICATION_1D_BEFORE_FREE_TRIAL_EXPIRES,
             LOCAL_NOTIFICATION_1D_AFTER_FREE_TRIAL_EXPIRES,
-            WOO_POS ->
+            WOO_POS,
+            APP_PASSWORDS_FOR_JETPACK_SITES ->
                 PackageUtils.isDebugBuild() ||
                     wpComRemoteFeatureFlagRepository.isRemoteFeatureFlagEnabled(featureFlag.remoteKey)
         }
diff --git a/WooCommerce/src/main/kotlin/com/woocommerce/android/util/RemoteFeatureFlag.kt b/WooCommerce/src/main/kotlin/com/woocommerce/android/util/RemoteFeatureFlag.kt
index 4a936614361a..b6f30b1156ce 100644
--- a/WooCommerce/src/main/kotlin/com/woocommerce/android/util/RemoteFeatureFlag.kt
+++ b/WooCommerce/src/main/kotlin/com/woocommerce/android/util/RemoteFeatureFlag.kt
@@ -5,4 +5,5 @@ enum class RemoteFeatureFlag(val remoteKey: String) {
     LOCAL_NOTIFICATION_1D_BEFORE_FREE_TRIAL_EXPIRES("woo_notification_1d_before_free_trial_expires"),
     LOCAL_NOTIFICATION_1D_AFTER_FREE_TRIAL_EXPIRES("woo_notification_1d_after_free_trial_expires"),
     WOO_POS("woo_pos"),
+    APP_PASSWORDS_FOR_JETPACK_SITES("woo_app_passwords_for_jetpack_sites")
 }
diff --git a/WooCommerce/src/main/res/layout/fragment_settings_beta.xml b/WooCommerce/src/main/res/layout/fragment_settings_beta.xml
index fddd26ee91d0..ed566dd80a8e 100644
--- a/WooCommerce/src/main/res/layout/fragment_settings_beta.xml
+++ b/WooCommerce/src/main/res/layout/fragment_settings_beta.xml
@@ -18,6 +18,7 @@
         android:id="@+id/jetpackAppPasswordsToggle"
         android:layout_width="match_parent"
         android:layout_height="wrap_content"
+        android:visibility="gone"
         app:toggleOptionDesc="@string/settings_enable_jetpack_app_passwords_message"
         app:toggleOptionTitle="@string/settings_enable_jetpack_app_passwords_title" />