diff --git a/packages/js/customer-effort-score/changelog/update-38576 b/packages/js/customer-effort-score/changelog/update-38576
new file mode 100644
index 000000000000..d0a88e635d68
--- /dev/null
+++ b/packages/js/customer-effort-score/changelog/update-38576
@@ -0,0 +1,4 @@
+Significance: minor
+Type: add
+
+Add props to allow passing a classname to the feedback modal
diff --git a/packages/js/customer-effort-score/src/components/feedback-modal/feedback-modal.tsx b/packages/js/customer-effort-score/src/components/feedback-modal/feedback-modal.tsx
index ff68af411579..3d061ae5ea33 100644
--- a/packages/js/customer-effort-score/src/components/feedback-modal/feedback-modal.tsx
+++ b/packages/js/customer-effort-score/src/components/feedback-modal/feedback-modal.tsx
@@ -5,6 +5,7 @@ import { createElement, useState } from '@wordpress/element';
 import PropTypes from 'prop-types';
 import { Button, Modal } from '@wordpress/components';
 import { Text } from '@woocommerce/experimental';
+import classnames from 'classnames';
 
 /**
  * Provides a modal requesting customer feedback.
@@ -20,6 +21,7 @@ import { Text } from '@woocommerce/experimental';
  * @param {string}   props.cancelButtonLabel      Label for the cancel button.
  * @param {Function} props.onModalClose           Callback for when user closes modal by clicking cancel.
  * @param {Function} props.children               Children to be rendered.
+ * @param {string}   props.className              Class name to addd to the modal.
  */
 function FeedbackModal( {
 	onSubmit,
@@ -30,6 +32,7 @@ function FeedbackModal( {
 	isSubmitButtonDisabled,
 	submitButtonLabel,
 	cancelButtonLabel,
+	className,
 }: {
 	onSubmit: () => void;
 	title: string;
@@ -39,6 +42,7 @@ function FeedbackModal( {
 	isSubmitButtonDisabled?: boolean;
 	submitButtonLabel?: string;
 	cancelButtonLabel?: string;
+	className?: string;
 } ): JSX.Element | null {
 	const [ isOpen, setOpen ] = useState( true );
 
@@ -55,21 +59,23 @@ function FeedbackModal( {
 
 	return (
 		<Modal
-			className="woocommerce-feedback-modal"
+			className={ classnames( 'woocommerce-feedback-modal', className ) }
 			title={ title }
 			onRequestClose={ closeModal }
 			shouldCloseOnClickOutside={ false }
 		>
-			<Text
-				variant="body"
-				as="p"
-				className="woocommerce-feedback-modal__description"
-				size={ 14 }
-				lineHeight="20px"
-				marginBottom="1.5em"
-			>
-				{ description }
-			</Text>
+			{ description && (
+				<Text
+					variant="body"
+					as="p"
+					className="woocommerce-feedback-modal__description"
+					size={ 14 }
+					lineHeight="20px"
+					marginBottom="1.5em"
+				>
+					{ description }
+				</Text>
+			) }
 			{ children }
 			<div className="woocommerce-feedback-modal__buttons">
 				<Button isTertiary onClick={ closeModal } name="cancel">
diff --git a/packages/js/product-editor/changelog/update-38576 b/packages/js/product-editor/changelog/update-38576
new file mode 100644
index 000000000000..3b8ded2b96ad
--- /dev/null
+++ b/packages/js/product-editor/changelog/update-38576
@@ -0,0 +1,4 @@
+Significance: minor
+Type: update
+
+Update product CES modal design and fields
diff --git a/packages/js/product-editor/src/components/product-mvp-feedback-modal-container/product-mvp-feedback-modal-container.tsx b/packages/js/product-editor/src/components/product-mvp-feedback-modal-container/product-mvp-feedback-modal-container.tsx
index 1ec69f22435f..3d011d6f0a00 100644
--- a/packages/js/product-editor/src/components/product-mvp-feedback-modal-container/product-mvp-feedback-modal-container.tsx
+++ b/packages/js/product-editor/src/components/product-mvp-feedback-modal-container/product-mvp-feedback-modal-container.tsx
@@ -32,11 +32,16 @@ export const ProductMVPFeedbackModalContainer: React.FC< {
 		? getAdminLink( `post.php?post=${ productId }&action=edit` )
 		: getAdminLink( 'post-new.php?post_type=product' );
 
-	const recordScore = ( checked: string[], comments: string ) => {
+	const recordScore = (
+		checked: string[],
+		comments: string,
+		email: string
+	) => {
 		recordEvent( 'product_mvp_feedback', {
 			action: 'disable',
 			checked,
 			comments: comments || '',
+			email,
 		} );
 		hideProductMVPFeedbackModal();
 		window.location.href = `${ classicEditorUrl }&new-product-experience-disabled=true`;
diff --git a/packages/js/product-editor/src/components/product-mvp-feedback-modal/product-mvp-feedback-modal.tsx b/packages/js/product-editor/src/components/product-mvp-feedback-modal/product-mvp-feedback-modal.tsx
index 69e78b09371d..23b5dcda5cae 100644
--- a/packages/js/product-editor/src/components/product-mvp-feedback-modal/product-mvp-feedback-modal.tsx
+++ b/packages/js/product-editor/src/components/product-mvp-feedback-modal/product-mvp-feedback-modal.tsx
@@ -1,9 +1,18 @@
 /**
  * External dependencies
  */
-import { createElement, Fragment, useState } from '@wordpress/element';
+import {
+	createElement,
+	createInterpolateElement,
+	Fragment,
+	useState,
+} from '@wordpress/element';
 import PropTypes from 'prop-types';
-import { CheckboxControl, TextareaControl } from '@wordpress/components';
+import {
+	CheckboxControl,
+	TextareaControl,
+	TextControl,
+} from '@wordpress/components';
 import { FeedbackModal } from '@woocommerce/customer-effort-score';
 import { Text } from '@woocommerce/experimental';
 import { __ } from '@wordpress/i18n';
@@ -20,7 +29,11 @@ function ProductMVPFeedbackModal( {
 	recordScoreCallback,
 	onCloseModal,
 }: {
-	recordScoreCallback: ( checked: string[], comments: string ) => void;
+	recordScoreCallback: (
+		checked: string[],
+		comments: string,
+		email: string
+	) => void;
 	onCloseModal?: () => void;
 } ): JSX.Element | null {
 	const [ missingFeatures, setMissingFeatures ] = useState( false );
@@ -61,37 +74,33 @@ function ProductMVPFeedbackModal( {
 		},
 	];
 	const [ comments, setComments ] = useState( '' );
+	const [ email, setEmail ] = useState( '' );
+	const checked = checkboxes
+		.filter( ( checkbox ) => checkbox.checked )
+		.map( ( checkbox ) => checkbox.key );
 
 	const onSendFeedback = () => {
-		const checked = checkboxes
-			.filter( ( checkbox ) => checkbox.checked )
-			.map( ( checkbox ) => checkbox.key );
-		recordScoreCallback( checked, comments );
+		recordScoreCallback( checked, comments, email );
 	};
 
-	const isSendButtonDisabled =
-		! comments &&
-		! missingFeatures &&
-		! missingPlugins &&
-		! difficultToUse &&
-		! slowBuggyOrBroken &&
-		! other;
+	const optionalElement = (
+		<span className="woocommerce-product-mvp-feedback-modal__optional">
+			{ __( '(optional)', 'woocommerce' ) }
+		</span>
+	);
 
 	return (
 		<FeedbackModal
 			title={ __(
-				'Thanks for trying out the new product editor!',
-				'woocommerce'
-			) }
-			description={ __(
-				'We’re working on making it better, and your feedback will help improve the experience for thousands of merchants like you.',
+				'Thanks for trying out the new product form!',
 				'woocommerce'
 			) }
 			onSubmit={ onSendFeedback }
 			onModalClose={ onCloseModal }
-			isSubmitButtonDisabled={ isSendButtonDisabled }
+			isSubmitButtonDisabled={ ! checked.length }
 			submitButtonLabel={ __( 'Send feedback', 'woocommerce' ) }
 			cancelButtonLabel={ __( 'Skip', 'woocommerce' ) }
+			className="woocommerce-product-mvp-feedback-modal"
 		>
 			<>
 				<Text
@@ -100,45 +109,63 @@ function ProductMVPFeedbackModal( {
 					weight="600"
 					size="14"
 					lineHeight="20px"
-				>
-					{ __(
-						'What made you switch back to the classic product editor?',
-						'woocommerce'
-					) }
-				</Text>
-				<Text
-					weight="400"
-					size="12"
-					as="p"
-					lineHeight="16px"
-					color="#757575"
-					className="woocommerce-product-mvp-feedback-modal__subtitle"
-				>
-					{ __( '(Check all that apply)', 'woocommerce' ) }
-				</Text>
-				<div className="woocommerce-product-mvp-feedback-modal__checkboxes">
-					{ checkboxes.map( ( checkbox, index ) => (
-						<CheckboxControl
-							key={ index }
-							label={ checkbox.label }
-							name={ checkbox.key }
-							checked={ checkbox.checked }
-							onChange={ checkbox.onChange }
-						/>
-					) ) }
-				</div>
+				></Text>
+				<fieldset className="woocommerce-product-mvp-feedback-modal__reason">
+					<legend>
+						{ __(
+							'What made you turn off the new product form?',
+							'woocommerce'
+						) }
+					</legend>
+					<div className="woocommerce-product-mvp-feedback-modal__checkboxes">
+						{ checkboxes.map( ( checkbox, index ) => (
+							<CheckboxControl
+								key={ index }
+								label={ checkbox.label }
+								name={ checkbox.key }
+								checked={ checkbox.checked }
+								onChange={ checkbox.onChange }
+							/>
+						) ) }
+					</div>
+				</fieldset>
+
 				<div className="woocommerce-product-mvp-feedback-modal__comments">
 					<TextareaControl
-						label={ __( 'Additional comments', 'woocommerce' ) }
-						value={ comments }
-						placeholder={ __(
-							'Optional, but much apprecated. We love reading your feedback!',
-							'woocommerce'
+						label={ createInterpolateElement(
+							__(
+								'Additional thoughts <optional/>',
+								'woocommerce'
+							),
+							{
+								optional: optionalElement,
+							}
 						) }
+						value={ comments }
 						onChange={ ( value: string ) => setComments( value ) }
 						rows={ 5 }
 					/>
 				</div>
+				<div className="woocommerce-product-mvp-feedback-modal__email">
+					<TextControl
+						label={ createInterpolateElement(
+							__(
+								'Your email address <optional/>',
+								'woocommerce'
+							),
+							{
+								optional: optionalElement,
+							}
+						) }
+						value={ email }
+						onChange={ ( value: string ) => setEmail( value ) }
+						rows={ 5 }
+						help={ __(
+							'In case you want to participate in further discussion and future user research.',
+							'woocommerce'
+						) }
+					/>
+				</div>
 			</>
 		</FeedbackModal>
 	);
diff --git a/packages/js/product-editor/src/components/product-mvp-feedback-modal/style.scss b/packages/js/product-editor/src/components/product-mvp-feedback-modal/style.scss
index e58252e0ff3b..8f3755ebd6e3 100644
--- a/packages/js/product-editor/src/components/product-mvp-feedback-modal/style.scss
+++ b/packages/js/product-editor/src/components/product-mvp-feedback-modal/style.scss
@@ -1,23 +1,62 @@
+$modal-header-height: 84px;
+
 .woocommerce-product-mvp-feedback-modal {
+	width: 600px;
+
+	.components-modal__header {
+		height: $modal-header-height;
+
+		&-heading {
+			font-weight: 500;
+			font-size: 20px;
+		}
+	}
+
+	.components-modal__content {
+		margin-top: $modal-header-height;
+		padding-bottom: 32px;
+	}
+
+	legend,
+	label {
+		color: $gray-900;
+	}
+
+	.woocommerce-product-mvp-feedback-modal__optional {
+		color: $gray-700;
+	}
+
+	legend {
+		font-size: 11px;
+		font-weight: 500;
+		line-height: 1.4;
+		text-transform: uppercase;
+		display: inline-block;
+		margin-bottom: $gap-small;
+		padding: 0;
+	}
+
 	&__subtitle {
 		margin-top: $gap-smaller !important;
 	}
+
 	&__checkboxes {
-		margin: $gap-small 0;
+		display: grid;
+		grid-template-columns: 1fr 1fr;
 	}
+
 	&__comments {
 		margin-top: 2em;
 		margin-bottom: 1.5em;
 
-		label {
-			display: block;
-			font-weight: bold;
-			text-transform: none;
-			font-size: 14px;
-		}
-
 		textarea {
 			width: 100%;
 		}
 	}
+
+	&__reason,
+	&__comments,
+	&__email {
+		margin-bottom: $gap-large;
+	}
 }
diff --git a/packages/js/product-editor/src/components/product-mvp-feedback-modal/test/index.tsx b/packages/js/product-editor/src/components/product-mvp-feedback-modal/test/index.tsx
index 3a42b7fcbbf9..634b2423adc2 100644
--- a/packages/js/product-editor/src/components/product-mvp-feedback-modal/test/index.tsx
+++ b/packages/js/product-editor/src/components/product-mvp-feedback-modal/test/index.tsx
@@ -48,6 +48,7 @@ describe( 'ProductMVPFeedbackModal', () => {
 		fireEvent.click( screen.getByRole( 'checkbox', { name: /other/i } ) );
 		expect( mockRecordScoreCallback ).toHaveBeenCalledWith(
 			[ 'other' ],
+			'',
 			''
 		);
 	} );