diff --git a/drivers/net/ethernet/intel/ice/ice_base.c b/drivers/net/ethernet/intel/ice/ice_base.c
index 136d7911adb48..1e32438081780 100644
--- a/drivers/net/ethernet/intel/ice/ice_base.c
+++ b/drivers/net/ethernet/intel/ice/ice_base.c
@@ -7,18 +7,6 @@
 #include "ice_dcb_lib.h"
 #include "ice_sriov.h"
 
-static bool ice_alloc_rx_buf_zc(struct ice_rx_ring *rx_ring)
-{
-	rx_ring->xdp_buf = kcalloc(rx_ring->count, sizeof(*rx_ring->xdp_buf), GFP_KERNEL);
-	return !!rx_ring->xdp_buf;
-}
-
-static bool ice_alloc_rx_buf(struct ice_rx_ring *rx_ring)
-{
-	rx_ring->rx_buf = kcalloc(rx_ring->count, sizeof(*rx_ring->rx_buf), GFP_KERNEL);
-	return !!rx_ring->rx_buf;
-}
-
 /**
  * __ice_vsi_get_qs_contig - Assign a contiguous chunk of queues to VSI
  * @qs_cfg: gathered variables needed for PF->VSI queues assignment
@@ -519,11 +507,8 @@ int ice_vsi_cfg_rxq(struct ice_rx_ring *ring)
 			xdp_rxq_info_reg(&ring->xdp_rxq, ring->netdev,
 					 ring->q_index, ring->q_vector->napi.napi_id);
 
-		kfree(ring->rx_buf);
 		ring->xsk_pool = ice_xsk_pool(ring);
 		if (ring->xsk_pool) {
-			if (!ice_alloc_rx_buf_zc(ring))
-				return -ENOMEM;
 			xdp_rxq_info_unreg_mem_model(&ring->xdp_rxq);
 
 			ring->rx_buf_len =
@@ -538,8 +523,6 @@ int ice_vsi_cfg_rxq(struct ice_rx_ring *ring)
 			dev_info(dev, "Registered XDP mem model MEM_TYPE_XSK_BUFF_POOL on Rx ring %d\n",
 				 ring->q_index);
 		} else {
-			if (!ice_alloc_rx_buf(ring))
-				return -ENOMEM;
 			if (!xdp_rxq_info_is_reg(&ring->xdp_rxq))
 				/* coverity[check_return] */
 				xdp_rxq_info_reg(&ring->xdp_rxq,
diff --git a/drivers/net/ethernet/intel/ice/ice_main.c b/drivers/net/ethernet/intel/ice/ice_main.c
index 3d45e075204e3..abc5d2b91f32b 100644
--- a/drivers/net/ethernet/intel/ice/ice_main.c
+++ b/drivers/net/ethernet/intel/ice/ice_main.c
@@ -2898,10 +2898,18 @@ ice_xdp_setup_prog(struct ice_vsi *vsi, struct bpf_prog *prog,
 			if (xdp_ring_err)
 				NL_SET_ERR_MSG_MOD(extack, "Setting up XDP Tx resources failed");
 		}
+		/* reallocate Rx queues that are used for zero-copy */
+		xdp_ring_err = ice_realloc_zc_buf(vsi, true);
+		if (xdp_ring_err)
+			NL_SET_ERR_MSG_MOD(extack, "Setting up XDP Rx resources failed");
 	} else if (ice_is_xdp_ena_vsi(vsi) && !prog) {
 		xdp_ring_err = ice_destroy_xdp_rings(vsi);
 		if (xdp_ring_err)
 			NL_SET_ERR_MSG_MOD(extack, "Freeing XDP Tx resources failed");
+		/* reallocate Rx queues that were used for zero-copy */
+		xdp_ring_err = ice_realloc_zc_buf(vsi, false);
+		if (xdp_ring_err)
+			NL_SET_ERR_MSG_MOD(extack, "Freeing XDP Rx resources failed");
 	} else {
 		/* safe to call even when prog == vsi->xdp_prog as
 		 * dev_xdp_install in net/core/dev.c incremented prog's
diff --git a/drivers/net/ethernet/intel/ice/ice_xsk.c b/drivers/net/ethernet/intel/ice/ice_xsk.c
index e48e29258450f..03ce85f6e6df8 100644
--- a/drivers/net/ethernet/intel/ice/ice_xsk.c
+++ b/drivers/net/ethernet/intel/ice/ice_xsk.c
@@ -192,6 +192,7 @@ static int ice_qp_dis(struct ice_vsi *vsi, u16 q_idx)
 	err = ice_vsi_ctrl_one_rx_ring(vsi, false, q_idx, true);
 	if (err)
 		return err;
+	ice_clean_rx_ring(rx_ring);
 
 	ice_qvec_toggle_napi(vsi, q_vector, false);
 	ice_qp_clean_rings(vsi, q_idx);
@@ -316,6 +317,62 @@ ice_xsk_pool_enable(struct ice_vsi *vsi, struct xsk_buff_pool *pool, u16 qid)
 	return 0;
 }
 
+/**
+ * ice_realloc_rx_xdp_bufs - reallocate for either XSK or normal buffer
+ * @rx_ring: Rx ring
+ * @pool_present: is pool for XSK present
+ *
+ * Try allocating memory and return ENOMEM, if failed to allocate.
+ * If allocation was successful, substitute buffer with allocated one.
+ * Returns 0 on success, negative on failure
+ */
+static int
+ice_realloc_rx_xdp_bufs(struct ice_rx_ring *rx_ring, bool pool_present)
+{
+	size_t elem_size = pool_present ? sizeof(*rx_ring->xdp_buf) :
+					  sizeof(*rx_ring->rx_buf);
+	void *sw_ring = kcalloc(rx_ring->count, elem_size, GFP_KERNEL);
+
+	if (!sw_ring)
+		return -ENOMEM;
+
+	if (pool_present) {
+		kfree(rx_ring->rx_buf);
+		rx_ring->rx_buf = NULL;
+		rx_ring->xdp_buf = sw_ring;
+	} else {
+		kfree(rx_ring->xdp_buf);
+		rx_ring->xdp_buf = NULL;
+		rx_ring->rx_buf = sw_ring;
+	}
+
+	return 0;
+}
+
+/**
+ * ice_realloc_zc_buf - reallocate XDP ZC queue pairs
+ * @vsi: Current VSI
+ * @zc: is zero copy set
+ *
+ * Reallocate buffer for rx_rings that might be used by XSK.
+ * XDP requires more memory, than rx_buf provides.
+ * Returns 0 on success, negative on failure
+ */
+int ice_realloc_zc_buf(struct ice_vsi *vsi, bool zc)
+{
+	struct ice_rx_ring *rx_ring;
+	unsigned long q;
+
+	for_each_set_bit(q, vsi->af_xdp_zc_qps,
+			 max_t(int, vsi->alloc_txq, vsi->alloc_rxq)) {
+		rx_ring = vsi->rx_rings[q];
+		if (ice_realloc_rx_xdp_bufs(rx_ring, zc))
+			return -ENOMEM;
+	}
+
+	return 0;
+}
+
 /**
  * ice_xsk_pool_setup - enable/disable a buffer pool region depending on its state
  * @vsi: Current VSI
@@ -345,11 +402,17 @@ int ice_xsk_pool_setup(struct ice_vsi *vsi, struct xsk_buff_pool *pool, u16 qid)
 	if_running = netif_running(vsi->netdev) && ice_is_xdp_ena_vsi(vsi);
 
 	if (if_running) {
+		struct ice_rx_ring *rx_ring = vsi->rx_rings[qid];
+
 		ret = ice_qp_dis(vsi, qid);
 		if (ret) {
 			netdev_err(vsi->netdev, "ice_qp_dis error = %d\n", ret);
 			goto xsk_pool_if_up;
 		}
+
+		ret = ice_realloc_rx_xdp_bufs(rx_ring, pool_present);
+		if (ret)
+			goto xsk_pool_if_up;
 	}
 
 	pool_failure = pool_present ? ice_xsk_pool_enable(vsi, pool, qid) :
diff --git a/drivers/net/ethernet/intel/ice/ice_xsk.h b/drivers/net/ethernet/intel/ice/ice_xsk.h
index 21faec8e97db1..4edbe81eb6460 100644
--- a/drivers/net/ethernet/intel/ice/ice_xsk.h
+++ b/drivers/net/ethernet/intel/ice/ice_xsk.h
@@ -27,6 +27,7 @@ bool ice_xsk_any_rx_ring_ena(struct ice_vsi *vsi);
 void ice_xsk_clean_rx_ring(struct ice_rx_ring *rx_ring);
 void ice_xsk_clean_xdp_ring(struct ice_tx_ring *xdp_ring);
 bool ice_xmit_zc(struct ice_tx_ring *xdp_ring, u32 budget, int napi_budget);
+int ice_realloc_zc_buf(struct ice_vsi *vsi, bool zc);
 #else
 static inline bool
 ice_xmit_zc(struct ice_tx_ring __always_unused *xdp_ring,
@@ -72,5 +73,12 @@ ice_xsk_wakeup(struct net_device __always_unused *netdev,
 
 static inline void ice_xsk_clean_rx_ring(struct ice_rx_ring *rx_ring) { }
 static inline void ice_xsk_clean_xdp_ring(struct ice_tx_ring *xdp_ring) { }
+
+static inline int
+ice_realloc_zc_buf(struct ice_vsi __always_unused *vsi,
+		   bool __always_unused zc)
+{
+	return 0;
+}
 #endif /* CONFIG_XDP_SOCKETS */
 #endif /* !_ICE_XSK_H_ */