diff --git a/drivers/net/ethernet/intel/iavf/iavf.h b/drivers/net/ethernet/intel/iavf/iavf.h
index e8bd04100ecd0..90793b36126e6 100644
--- a/drivers/net/ethernet/intel/iavf/iavf.h
+++ b/drivers/net/ethernet/intel/iavf/iavf.h
@@ -136,6 +136,7 @@ struct iavf_q_vector {
 struct iavf_mac_filter {
 	struct list_head list;
 	u8 macaddr[ETH_ALEN];
+	bool is_new_mac;	/* filter is new, wait for PF decision */
 	bool remove;		/* filter needs to be removed */
 	bool add;		/* filter needs to be added */
 };
diff --git a/drivers/net/ethernet/intel/iavf/iavf_main.c b/drivers/net/ethernet/intel/iavf/iavf_main.c
index 244ec74ceca76..606a01ce40739 100644
--- a/drivers/net/ethernet/intel/iavf/iavf_main.c
+++ b/drivers/net/ethernet/intel/iavf/iavf_main.c
@@ -751,6 +751,7 @@ struct iavf_mac_filter *iavf_add_filter(struct iavf_adapter *adapter,
 
 		list_add_tail(&f->list, &adapter->mac_filter_list);
 		f->add = true;
+		f->is_new_mac = true;
 		adapter->aq_required |= IAVF_FLAG_AQ_ADD_MAC_FILTER;
 	} else {
 		f->remove = false;
diff --git a/drivers/net/ethernet/intel/iavf/iavf_virtchnl.c b/drivers/net/ethernet/intel/iavf/iavf_virtchnl.c
index 0eab3c43bdc59..3c735968e1b85 100644
--- a/drivers/net/ethernet/intel/iavf/iavf_virtchnl.c
+++ b/drivers/net/ethernet/intel/iavf/iavf_virtchnl.c
@@ -540,6 +540,47 @@ void iavf_del_ether_addrs(struct iavf_adapter *adapter)
 	kfree(veal);
 }
 
+/**
+ * iavf_mac_add_ok
+ * @adapter: adapter structure
+ *
+ * Submit list of filters based on PF response.
+ **/
+static void iavf_mac_add_ok(struct iavf_adapter *adapter)
+{
+	struct iavf_mac_filter *f, *ftmp;
+
+	spin_lock_bh(&adapter->mac_vlan_list_lock);
+	list_for_each_entry_safe(f, ftmp, &adapter->mac_filter_list, list) {
+		f->is_new_mac = false;
+	}
+	spin_unlock_bh(&adapter->mac_vlan_list_lock);
+}
+
+/**
+ * iavf_mac_add_reject
+ * @adapter: adapter structure
+ *
+ * Remove filters from list based on PF response.
+ **/
+static void iavf_mac_add_reject(struct iavf_adapter *adapter)
+{
+	struct net_device *netdev = adapter->netdev;
+	struct iavf_mac_filter *f, *ftmp;
+
+	spin_lock_bh(&adapter->mac_vlan_list_lock);
+	list_for_each_entry_safe(f, ftmp, &adapter->mac_filter_list, list) {
+		if (f->remove && ether_addr_equal(f->macaddr, netdev->dev_addr))
+			f->remove = false;
+
+		if (f->is_new_mac) {
+			list_del(&f->list);
+			kfree(f);
+		}
+	}
+	spin_unlock_bh(&adapter->mac_vlan_list_lock);
+}
+
 /**
  * iavf_add_vlans
  * @adapter: adapter structure
@@ -1492,6 +1533,7 @@ void iavf_virtchnl_completion(struct iavf_adapter *adapter,
 		case VIRTCHNL_OP_ADD_ETH_ADDR:
 			dev_err(&adapter->pdev->dev, "Failed to add MAC filter, error %s\n",
 				iavf_stat_str(&adapter->hw, v_retval));
+			iavf_mac_add_reject(adapter);
 			/* restore administratively set MAC address */
 			ether_addr_copy(adapter->hw.mac.addr, netdev->dev_addr);
 			break;
@@ -1639,10 +1681,11 @@ void iavf_virtchnl_completion(struct iavf_adapter *adapter,
 		}
 	}
 	switch (v_opcode) {
-	case VIRTCHNL_OP_ADD_ETH_ADDR: {
+	case VIRTCHNL_OP_ADD_ETH_ADDR:
+		if (!v_retval)
+			iavf_mac_add_ok(adapter);
 		if (!ether_addr_equal(netdev->dev_addr, adapter->hw.mac.addr))
 			ether_addr_copy(netdev->dev_addr, adapter->hw.mac.addr);
-		}
 		break;
 	case VIRTCHNL_OP_GET_STATS: {
 		struct iavf_eth_stats *stats =