diff --git a/_config.yml b/_config.yml
index e811f443..07c5f9c7 100644
--- a/_config.yml
+++ b/_config.yml
@@ -13,7 +13,7 @@ html:
   use_edit_page_button: true
   use_issues_button: true
   use_repository_button: true
-  # google_analytics_id: G-XXXXXXXXX
+  google_analytics_id: G-JRQHYVFQR7
 
 parse:
   # https://jupyterbook.org/content/content-blocks.html?highlight=myst%20substitution#define-substitutions-for-your-whole-book