date: Jan 26 2014 draft: false tags: #officehours
Hstry.org: replay history on social media
Thomas Ketchell is not a hacker. He is a half French/half English historian. He is using social media to “replay History”. What if historic persons were on Twitter or Instagram today? What would they tweet, share? I really like the idea. Such a fun and modern way to teach history.
Their current business model is to license an app to pilot classrooms that have iPads. The app provides a Storify like timeline of those social media bits and include various tests for students.
My feedback: it will be very hard to get money from them and it won’t scale very well. They should instead do an iPad app and have an in-app purchase to buy new chapters. And every month they should replay a historic event live on Twitter/Instagram/etc. for marketing purposes. But even before getting there, I would argue that their first product should be simply a poster. A nicely designed visualization of the timeline of events with tweets, instagrams, etc. I could see teachers and parents buying that for their classroom. And every time they replay a historic event, they can add a plug to buy the poster online.
They have been accepted to the EDTech incubator in Boston (they will go in a few weeks). That incubator invested $18k for 6% of the company.
Good luck! I really like what you guys are doing.<iframe src="http://www.slideshare.net/slideshow/embed_code/28091942" width="427" height="356" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px 1px 0; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe>