diff --git a/docs/rules/no-restricted-tags.md b/docs/rules/no-restricted-tags.md
new file mode 100644
index 00000000..73f23cb7
--- /dev/null
+++ b/docs/rules/no-restricted-tags.md
@@ -0,0 +1,118 @@
+# no-restricted-tags
+
+This rule disallows the use of specified tags.
+
+## How to use
+
+```js,.eslintrc.js
+module.exports = {
+  rules: {
+    "@html-eslint/no-restricted-tags": [
+      "error",
+      {
+        tagPatterns: ["^div$", "^span$"],
+        message: "Use semantic elements instead of div and span.",
+      },
+    ],
+  },
+};
+```
+
+## Rule Details
+
+This rule allows you to specify tags that you don't want to use in your application.
+
+### Options
+
+This rule takes an array of option objects, where the `tagPatterns` are specified.
+
+- `tagPatterns`: An array of strings representing regular expression patterns. It disallows tag names that match any of the patterns.
+- `message` (optional): A custom error message to be shown when the rule is triggered.
+
+```js
+module.exports = {
+  rules: {
+    "@html-eslint/no-restricted-tags": [
+      "error",
+      {
+        tagPatterns: ["^div$", "^span$"],
+        message: "Use semantic elements instead of div and span.",
+      },
+      {
+        tagPatterns: ["h[1-6]"],
+        message: "Heading tags are not allowed in this context.",
+      },
+      {
+        tagPatterns: [".*-.*"],
+        message: "Custom elements should follow naming conventions.",
+      },
+    ],
+  },
+};
+```
+
+Examples of **incorrect** code for this rule with the option below:
+
+```json
+{
+  "tagPatterns": ["^div$", "^span$"],
+  "message": "Use semantic elements instead of generic containers"
+}
+```
+
+```html,incorrect
+<div>Content</div>
+<span>Text</span>
+```
+
+Examples of **correct** code for this rule with the option above:
+
+```html,correct
+<article>Content</article>
+<p>Text</p>
+<section>Content</section>
+```
+
+Examples of **incorrect** code for this rule with regex patterns:
+
+```json
+{
+  "tagPatterns": ["h[1-6]"],
+  "message": "Heading tags are restricted"
+}
+```
+
+```html,incorrect
+<h1>Title</h1>
+<h2>Subtitle</h2>
+<h3>Section</h3>
+```
+
+Examples of **incorrect** code for this rule with custom element patterns:
+
+```json
+{
+  "tagPatterns": [".*-.*"],
+  "message": "Custom elements should follow naming conventions"
+}
+```
+
+```html,incorrect
+<custom-element></custom-element>
+<my-component></my-component>
+```
+
+Examples of **incorrect** code for this rule with deprecated tags:
+
+```json
+{
+  "tagPatterns": ["font|center|marquee"],
+  "message": "Deprecated HTML tags are not allowed"
+}
+```
+
+```html,incorrect
+<font size="3">Old style text</font>
+<center>Centered content</center>
+<marquee>Scrolling text</marquee>
+```
diff --git a/packages/eslint-plugin/lib/rules/index.js b/packages/eslint-plugin/lib/rules/index.js
index 7712a3c3..fe0422b5 100644
--- a/packages/eslint-plugin/lib/rules/index.js
+++ b/packages/eslint-plugin/lib/rules/index.js
@@ -52,6 +52,7 @@ const noEmptyHeadings = require("./no-empty-headings");
 const noInvalidEntity = require("./no-invalid-entity");
 const noDuplicateInHead = require("./no-duplicate-in-head");
 const noIneffectiveAttrs = require("./no-ineffective-attrs");
+const noRestrictedTags = require("./no-restricted-tags");
 // import new rule here ↑
 // DO NOT REMOVE THIS COMMENT
 
@@ -110,6 +111,7 @@ const rules = {
   "no-invalid-entity": noInvalidEntity,
   "no-duplicate-in-head": noDuplicateInHead,
   "no-ineffective-attrs": noIneffectiveAttrs,
+  "no-restricted-tags": noRestrictedTags,
   // export new rule here ↑
   // DO NOT REMOVE THIS COMMENT
 };
diff --git a/packages/eslint-plugin/lib/rules/no-restricted-tags.js b/packages/eslint-plugin/lib/rules/no-restricted-tags.js
new file mode 100644
index 00000000..ea684dd4
--- /dev/null
+++ b/packages/eslint-plugin/lib/rules/no-restricted-tags.js
@@ -0,0 +1,138 @@
+/**
+ * @import {StyleTag, Tag, ScriptTag} from "@html-eslint/types";
+ * @import {RuleModule} from "../types";
+ * @typedef {{tagPatterns: string[], message?: string}[]} Options
+ *
+ */
+
+const { NODE_TYPES } = require("@html-eslint/parser");
+const { RULE_CATEGORY } = require("../constants");
+const { createVisitors } = require("./utils/visitors");
+const { getRuleUrl } = require("./utils/rule");
+
+const MESSAGE_IDS = {
+  RESTRICTED: "restricted",
+};
+
+/**
+ * @type {RuleModule<Options>}
+ */
+module.exports = {
+  meta: {
+    type: "code",
+
+    docs: {
+      description: "Disallow specified tags",
+      category: RULE_CATEGORY.BEST_PRACTICE,
+      recommended: false,
+      url: getRuleUrl("no-restricted-tags"),
+    },
+
+    fixable: null,
+    schema: {
+      type: "array",
+
+      items: {
+        type: "object",
+        required: ["tagPatterns"],
+        properties: {
+          tagPatterns: {
+            type: "array",
+            items: {
+              type: "string",
+            },
+          },
+          message: {
+            type: "string",
+          },
+        },
+        additionalProperties: false,
+      },
+    },
+    messages: {
+      [MESSAGE_IDS.RESTRICTED]: "'{{tag}}' tag is restricted from being used.",
+    },
+  },
+
+  create(context) {
+    /**
+     * @type {Options}
+     */
+    const options = context.options;
+    const checkers = options.map((option) => new PatternChecker(option));
+
+    /**
+     * @param {Tag | StyleTag | ScriptTag} node
+     */
+    function check(node) {
+      const tagName =
+        node.type === NODE_TYPES.Tag
+          ? node.name
+          : node.type === NODE_TYPES.ScriptTag
+            ? "script"
+            : "style";
+
+      const matched = checkers.find((checker) => checker.test(tagName));
+
+      if (!matched) {
+        return;
+      }
+
+      /**
+       * @type {{node: Tag | StyleTag | ScriptTag, message: string, messageId?: string}}
+       */
+      const result = {
+        node: node,
+        message: "",
+      };
+
+      const customMessage = matched.getMessage();
+
+      if (customMessage) {
+        result.message = customMessage;
+      } else {
+        result.messageId = MESSAGE_IDS.RESTRICTED;
+      }
+
+      context.report({
+        ...result,
+        data: { tag: tagName },
+      });
+    }
+
+    return createVisitors(context, {
+      Tag: check,
+      StyleTag: check,
+      ScriptTag: check,
+    });
+  },
+};
+
+class PatternChecker {
+  /**
+   * @param {Options[number]} option
+   */
+  constructor(option) {
+    this.option = option;
+    this.tagRegExps = option.tagPatterns.map(
+      (pattern) => new RegExp(pattern, "u")
+    );
+    this.message = option.message;
+  }
+
+  /**
+   * @param {string} tagName
+   * @returns {boolean}
+   */
+  test(tagName) {
+    const result = this.tagRegExps.some((exp) => exp.test(tagName));
+    return result;
+  }
+
+  /**
+   * @returns {string}
+   */
+  getMessage() {
+    return this.message || "";
+  }
+}
diff --git a/packages/eslint-plugin/tests/rules/no-restricted-tags.test.js b/packages/eslint-plugin/tests/rules/no-restricted-tags.test.js
new file mode 100644
index 00000000..f57ee53e
--- /dev/null
+++ b/packages/eslint-plugin/tests/rules/no-restricted-tags.test.js
@@ -0,0 +1,271 @@
+const createRuleTester = require("../rule-tester");
+const rule = require("../../lib/rules/no-restricted-tags");
+
+const ruleTester = createRuleTester();
+const templateRuleTester = createRuleTester("espree");
+
+ruleTester.run("no-restricted-tags", rule, {
+  valid: [
+    {
+      code: `<div> </div>`,
+      options: [
+        {
+          tagPatterns: ["span"],
+        },
+      ],
+    },
+    {
+      code: `<p>content</p>`,
+      options: [
+        {
+          tagPatterns: ["div"],
+        },
+      ],
+    },
+    {
+      code: `<article><header></header></article>`,
+      options: [
+        {
+          tagPatterns: ["footer"],
+        },
+      ],
+    },
+  ],
+  invalid: [
+    {
+      code: `<div> </div>`,
+      options: [
+        {
+          tagPatterns: ["div"],
+        },
+      ],
+      errors: [
+        {
+          messageId: "restricted",
+          data: {
+            tag: "div",
+          },
+        },
+      ],
+    },
+    {
+      code: `<span>text</span>`,
+      options: [
+        {
+          tagPatterns: ["span"],
+        },
+      ],
+      errors: [
+        {
+          messageId: "restricted",
+          data: {
+            tag: "span",
+          },
+        },
+      ],
+    },
+    {
+      code: `<script src="test.js"></script>`,
+      options: [
+        {
+          tagPatterns: ["script"],
+        },
+      ],
+      errors: [
+        {
+          messageId: "restricted",
+          data: {
+            tag: "script",
+          },
+        },
+      ],
+    },
+    {
+      code: `<style>.test {}</style>`,
+      options: [
+        {
+          tagPatterns: ["style"],
+        },
+      ],
+      errors: [
+        {
+          messageId: "restricted",
+          data: {
+            tag: "style",
+          },
+        },
+      ],
+    },
+    // regex patterns
+    {
+      code: `<div data-test="value"> </div> <span></span>`,
+      options: [
+        {
+          tagPatterns: ["^div$"],
+        },
+      ],
+      errors: [
+        {
+          messageId: "restricted",
+          data: {
+            tag: "div",
+          },
+        },
+      ],
+    },
+    {
+      code: `<custom-element></custom-element> <another-custom></another-custom>`,
+      options: [
+        {
+          tagPatterns: [".*-.*"],
+        },
+      ],
+      errors: [
+        {
+          messageId: "restricted",
+          data: {
+            tag: "custom-element",
+          },
+        },
+        {
+          messageId: "restricted",
+          data: {
+            tag: "another-custom",
+          },
+        },
+      ],
+    },
+    {
+      code: `<h1>Title</h1> <h2>Subtitle</h2> <h3>Section</h3>`,
+      options: [
+        {
+          tagPatterns: ["h[1-6]"],
+        },
+      ],
+      errors: [
+        {
+          messageId: "restricted",
+          data: {
+            tag: "h1",
+          },
+        },
+        {
+          messageId: "restricted",
+          data: {
+            tag: "h2",
+          },
+        },
+        {
+          messageId: "restricted",
+          data: {
+            tag: "h3",
+          },
+        },
+      ],
+    },
+    // custom message
+    {
+      code: `<div> </div>`,
+      options: [
+        {
+          tagPatterns: ["div"],
+          message: "Do not use div tags, use semantic elements instead",
+        },
+      ],
+      errors: [
+        {
+          message: "Do not use div tags, use semantic elements instead",
+        },
+      ],
+    },
+    {
+      code: `<font size="3">old style</font>`,
+      options: [
+        {
+          tagPatterns: ["font|center|marquee"],
+          message: "Deprecated HTML tags are not allowed",
+        },
+      ],
+      errors: [
+        {
+          message: "Deprecated HTML tags are not allowed",
+        },
+      ],
+    },
+    // multiple patterns
+    {
+      code: `<div></div> <span></span> <custom-tag></custom-tag>`,
+      options: [
+        {
+          tagPatterns: ["div", "span"],
+        },
+        {
+          tagPatterns: [".*-.*"],
+          message: "Custom elements should follow naming conventions",
+        },
+      ],
+      errors: [
+        {
+          messageId: "restricted",
+          data: {
+            tag: "div",
+          },
+        },
+        {
+          messageId: "restricted",
+          data: {
+            tag: "span",
+          },
+        },
+        {
+          message: "Custom elements should follow naming conventions",
+        },
+      ],
+    },
+  ],
+});
+
+templateRuleTester.run("[template] no-restricted-tags", rule, {
+  valid: [
+    {
+      code: `html\`<p>content</p>\``,
+      options: [
+        {
+          tagPatterns: ["div"],
+        },
+      ],
+    },
+  ],
+  invalid: [
+    {
+      code: `html\`<div>content</div>\``,
+      options: [
+        {
+          tagPatterns: ["div"],
+          message: "Do not use div in templates",
+        },
+      ],
+      errors: [
+        {
+          message: "Do not use div in templates",
+        },
+      ],
+    },
+    {
+      code: `html\`<custom-element></custom-element>\``,
+      options: [
+        {
+          tagPatterns: [".*-.*"],
+        },
+      ],
+      errors: [
+        {
+          messageId: "restricted",
+          data: {
+            tag: "custom-element",
+          },
+        },
+      ],
+    },
+  ],
+});