personalizeExpediaHotelSearches

The original data set is obtained from Kaggle.com and consists of a representative sample of 99,917,530 hotels. Also, 52 features are included, such as: price, user history, competitors, etc.

1. The booking rate is 2.74%.
2. The click-through-rate is 4.44%
3. The conversion rate is 61.6 %

Step 1: Analyze and clean the data(it is a sparse dataset with 10M rows and 52 features)

Step 2: Conduct PCA ,CFA and other feature selection methods to choose most relevant features

Step 3: Build different models in CV to achieve better accuracy

Step 4: Compare model performance.