ruutu.fi fails with HTTP error 403

[vtj]

Downloading from ruutu.fi fails on version 2016.01.01 with the following output:

$ youtube-dl -v http://www.ruutu.fi/video/2285294
[debug] System config: []
[debug] User config: []
[debug] Command-line args: ['-v', 'http://www.ruutu.fi/video/2285294']
[debug] Encodings: locale UTF-8, fs utf-8, out UTF-8, pref UTF-8
[debug] youtube-dl version 2016.01.01
[debug] Python version 3.5.1 - Linux-4.3.3-2-ARCH-x86_64-with-arch
[debug] exe versions: ffmpeg 2.8.4, ffprobe 2.8.4, rtmpdump 2.4
[debug] Proxy map: {}
[Ruutu] 2285294: Downloading XML
[Ruutu] 2285294: Downloading f4m manifest
[Ruutu] 2285294: Downloading m3u8 information
[debug] Invoking downloader on 'http://nelonenmedia-pmd.nelonenmedia.fi/71/online/video/video_episode_115108571_1000_none.mp4'
ERROR: unable to download video data: HTTP Error 403: Forbidden
Traceback (most recent call last):
  File "./youtube-dl/youtube_dl/YoutubeDL.py", line 1609, in process_info
    success = dl(filename, info_dict)
  File "./youtube-dl/youtube_dl/YoutubeDL.py", line 1551, in dl
    return fd.download(name, info)
  File "./youtube-dl/youtube_dl/downloader/common.py", line 342, in download
    return self.real_download(filename, info_dict)
  File "./youtube-dl/youtube_dl/downloader/http.py", line 58, in real_download
    data = self.ydl.urlopen(request)
  File "./youtube-dl/youtube_dl/YoutubeDL.py", line 1886, in urlopen
    return self._opener.open(req, timeout=self._socket_timeout)
  File "/usr/lib/python3.5/urllib/request.py", line 471, in open
    response = meth(req, response)
  File "/usr/lib/python3.5/urllib/request.py", line 581, in http_response
    'http', request, response, code, msg, hdrs)
  File "/usr/lib/python3.5/urllib/request.py", line 509, in error
    return self._call_chain(*args)
  File "/usr/lib/python3.5/urllib/request.py", line 443, in _call_chain
    result = func(*args)
  File "/usr/lib/python3.5/urllib/request.py", line 589, in http_error_default
    raise HTTPError(req.full_url, code, msg, hdrs, fp)
urllib.error.HTTPError: HTTP Error 403: Forbidden