diff --git a/cmd/label_list.go b/cmd/label_list.go
index cf21688d..93d590e1 100644
--- a/cmd/label_list.go
+++ b/cmd/label_list.go
@@ -5,6 +5,7 @@ import (
 	"strings"
 
 	"github.com/MakeNowJust/heredoc/v2"
+	"github.com/aybabtme/rgbterm"
 	"github.com/rsteube/carapace"
 	"github.com/spf13/cobra"
 	"github.com/zaquestion/lab/internal/action"
@@ -53,7 +54,13 @@ var labelListCmd = &cobra.Command{
 				description = " - " + label.Description
 			}
 
-			fmt.Printf("%s%s\n", label.Name, description)
+			// Convert hex color to rgb object
+			c := HexToRGB(label.Color)
+
+			// Set background color to label.Color
+			coloredLabelName := rgbterm.BgString(label.Name, c.R, c.G, c.B)
+
+			fmt.Printf("%s%s\n", coloredLabelName, description)
 		}
 	},
 }
diff --git a/cmd/util.go b/cmd/util.go
index 83b80fbb..fc84c4c6 100644
--- a/cmd/util.go
+++ b/cmd/util.go
@@ -4,6 +4,7 @@ package cmd
 
 import (
 	"fmt"
+	"image/color"
 	"os"
 	"os/exec"
 	"strconv"
@@ -719,6 +720,7 @@ func mapLabelsAsLabelOptions(rn string, labelTerms []string) (gitlab.LabelOption
 
 	return gitlab.LabelOptions(matches), nil
 }
+
 // dumpToken dumps information about a specific Personal Access Token
 func dumpToken(tokendata *gitlab.PersonalAccessToken) {
 	fmt.Println("ID:        ", tokendata.ID)
@@ -732,3 +734,9 @@ func dumpToken(tokendata *gitlab.PersonalAccessToken) {
 	fmt.Println("ExpiresAt: ", time.Time(*tokendata.ExpiresAt).String())
 	fmt.Println("")
 }
+
+// HexToRGB converts hex color to color.RGBA with "#FFFFFF" format
+func HexToRGB(hex string) color.RGBA {
+	values, _ := strconv.ParseUint(string(hex[1:]), 16, 32)
+	return color.RGBA{R: uint8(values >> 16), G: uint8((values >> 8) & 0xFF), B: uint8(values & 0xFF), A: 255}
+}
diff --git a/go.mod b/go.mod
index daf1e92c..77fc72ae 100644
--- a/go.mod
+++ b/go.mod
@@ -27,12 +27,15 @@ require (
 )
 
 require (
+	github.com/aybabtme/rgbterm v0.0.0-20170906152045-cc83f3b3ce59 // indirect
 	github.com/aymanbagabas/go-osc52/v2 v2.0.1 // indirect
+	github.com/gookit/color v1.5.4 // indirect
 	github.com/pelletier/go-toml/v2 v2.1.1 // indirect
 	github.com/rsteube/carapace-shlex v0.1.1 // indirect
 	github.com/sagikazarmark/locafero v0.4.0 // indirect
 	github.com/sagikazarmark/slog-shim v0.1.0 // indirect
 	github.com/sourcegraph/conc v0.3.0 // indirect
+	github.com/xo/terminfo v0.0.0-20210125001918-ca9a967f8778 // indirect
 	go.uber.org/atomic v1.11.0 // indirect
 	go.uber.org/multierr v1.11.0 // indirect
 	golang.org/x/exp v0.0.0-20240103183307-be819d1f06fc // indirect
diff --git a/go.sum b/go.sum
index 5ec165f5..e5a36dc2 100644
--- a/go.sum
+++ b/go.sum
@@ -408,6 +408,8 @@ github.com/armon/go-radix v0.0.0-20180808171621-7fddfc383310/go.mod h1:ufUuZ+zHj
 github.com/armon/go-radix v1.0.0/go.mod h1:ufUuZ+zHj4x4TnLV4JWEpy2hxWSpsRywHrMgIH9cCH8=
 github.com/avast/retry-go v3.0.0+incompatible h1:4SOWQ7Qs+oroOTQOYnAHqelpCO0biHSxpiH9JdtuBj0=
 github.com/avast/retry-go v3.0.0+incompatible/go.mod h1:XtSnn+n/sHqQIpZ10K1qAevBhOOCWBLXXy3hyiqqBrY=
+github.com/aybabtme/rgbterm v0.0.0-20170906152045-cc83f3b3ce59 h1:WWB576BN5zNSZc/M9d/10pqEx5VHNhaQ/yOVAkmj5Yo=
+github.com/aybabtme/rgbterm v0.0.0-20170906152045-cc83f3b3ce59/go.mod h1:q/89r3U2H7sSsE2t6Kca0lfwTK8JdoNGS/yzM/4iH5I=
 github.com/aymanbagabas/go-osc52 v1.0.3 h1:DTwqENW7X9arYimJrPeGZcV0ln14sGMt3pHZspWD+Mg=
 github.com/aymanbagabas/go-osc52 v1.0.3/go.mod h1:zT8H+Rk4VSabYN90pWyugflM3ZhpTZNC7cASDfUCdT4=
 github.com/aymanbagabas/go-osc52/v2 v2.0.1 h1:HwpRHbFMcZLEVr42D4p7XBqjyuxQH5SMiErDT4WkJ2k=
@@ -597,6 +599,8 @@ github.com/googleapis/gax-go/v2 v2.6.0/go.mod h1:1mjbznJAPHFpesgE5ucqfYEscaz5kMd
 github.com/googleapis/gax-go/v2 v2.7.0/go.mod h1:TEop28CZZQ2y+c0VxMUmu1lV+fQx57QpBWsYpwqHJx8=
 github.com/googleapis/go-type-adapters v1.0.0/go.mod h1:zHW75FOG2aur7gAO2B+MLby+cLsWGBF62rFAi7WjWO4=
 github.com/googleapis/google-cloud-go-testing v0.0.0-20200911160855-bcd43fbb19e8/go.mod h1:dvDLG8qkwmyD9a/MJJN3XJcT3xFxOKAvTZGvuZmac9g=
+github.com/gookit/color v1.5.4 h1:FZmqs7XOyGgCAxmWyPslpiok1k05wmY3SJTytgvYFs0=
+github.com/gookit/color v1.5.4/go.mod h1:pZJOeOS8DM43rXbp4AZo1n9zCU2qjpcRko0b6/QJi9w=
 github.com/gorilla/css v1.0.0 h1:BQqNyPTi50JCFMTw/b67hByjMVXZRwGha6wxVGkeihY=
 github.com/gorilla/css v1.0.0/go.mod h1:Dn721qIggHpt4+EFCcTLTU/vk5ySda2ReITrtgBl60c=
 github.com/gorilla/css v1.0.1 h1:ntNaBIghp6JmvWnxbZKANoLyuXTPZ4cAMlo6RyhlbO8=
@@ -878,6 +882,8 @@ github.com/xanzy/go-gitlab v0.83.0 h1:37p0MpTPNbsTMKX/JnmJtY8Ch1sFiJzVF342+RvZEG
 github.com/xanzy/go-gitlab v0.83.0/go.mod h1:5ryv+MnpZStBH8I/77HuQBsMbBGANtVpLWC15qOjWAw=
 github.com/xanzy/go-gitlab v0.95.2 h1:4p0IirHqEp5f0baK/aQqr4TR57IsD+8e4fuyAA1yi88=
 github.com/xanzy/go-gitlab v0.95.2/go.mod h1:ETg8tcj4OhrB84UEgeE8dSuV/0h4BBL1uOV/qK0vlyI=
+github.com/xo/terminfo v0.0.0-20210125001918-ca9a967f8778 h1:QldyIu/L63oPpyvQmHgvgickp1Yw510KJOqX7H24mg8=
+github.com/xo/terminfo v0.0.0-20210125001918-ca9a967f8778/go.mod h1:2MuV+tbUrU1zIOPMxZ5EncGwgmMJsa+9ucAQZXxsObs=
 github.com/yuin/goldmark v1.1.25/go.mod h1:3hX8gzYuyVAZsxl0MRgGTJEmQBFcNTphYh9decYSb74=
 github.com/yuin/goldmark v1.1.27/go.mod h1:3hX8gzYuyVAZsxl0MRgGTJEmQBFcNTphYh9decYSb74=
 github.com/yuin/goldmark v1.1.32/go.mod h1:3hX8gzYuyVAZsxl0MRgGTJEmQBFcNTphYh9decYSb74=