diff --git a/doc/reference/bluetooth/mesh/access.rst b/doc/reference/bluetooth/mesh/access.rst
index e2acbc2fe2e92c..acfb98cda9efcc 100644
--- a/doc/reference/bluetooth/mesh/access.rst
+++ b/doc/reference/bluetooth/mesh/access.rst
@@ -100,6 +100,16 @@ populate the :c:member:`bt_mesh_model_pub.update` callback. The
 message is published, allowing the model to change the payload to reflect its
 current state.
 
+By setting :c:member:`bt_mesh_model_pub.retr_update` to 1, the model can
+configure the :c:member:`bt_mesh_model_pub.update` callback to be triggered
+on every retransmission. This can, for example, be used by models that make
+use of a Delay parameter, which can be adjusted for every retransmission.
+The :c:func:`bt_mesh_model_pub_is_retransmission` function can be
+used to differentiate a first publication and a retransmission.
+The :c:macro:`BT_MESH_PUB_MSG_TOTAL` and :c:macro:`BT_MESH_PUB_MSG_NUM` macros
+can be used to return total number of transmissions and the retransmission
+number within one publication interval.
+
 Extended models
 ===============
 
diff --git a/include/bluetooth/mesh/access.h b/include/bluetooth/mesh/access.h
index 43c9af62fc0dce..971dd75eb7f29f 100644
--- a/include/bluetooth/mesh/access.h
+++ b/include/bluetooth/mesh/access.h
@@ -343,6 +343,29 @@ struct bt_mesh_model_op {
  */
 #define BT_MESH_PUB_TRANSMIT_INT(transmit) ((((transmit) >> 3) + 1) * 50)
 
+/** @def BT_MESH_PUB_MSG_TOTAL
+ *
+ * @brief Get total number of messages within one publication interval including initial
+ * publication.
+ *
+ * @param pub Model publication context.
+ *
+ * @return total number of messages.
+ */
+#define BT_MESH_PUB_MSG_TOTAL(pub) (BT_MESH_PUB_TRANSMIT_COUNT((pub)->retransmit) + 1)
+
+/** @def BT_MESH_PUB_MSG_NUM
+ *
+ * @brief Get message number within one publication interval.
+ *
+ * Meant to be used inside @ref bt_mesh_model_pub.update.
+ *
+ * @param pub Model publication context.
+ *
+ * @return message number starting from 1.
+ */
+#define BT_MESH_PUB_MSG_NUM(pub) (BT_MESH_PUB_TRANSMIT_COUNT((pub)->retransmit) + 1 - (pub)->count)
+
 /** Model publication context.
  *
  *  The context should primarily be created using the
@@ -356,7 +379,8 @@ struct bt_mesh_model_pub {
 	uint16_t key:12,        /**< Publish AppKey Index. */
 		 cred:1,        /**< Friendship Credentials Flag. */
 		 send_rel:1,    /**< Force reliable sending (segment acks) */
-		 fast_period:1; /**< Use FastPeriodDivisor */
+		 fast_period:1, /**< Use FastPeriodDivisor */
+		 retr_update:1; /**< Call update callback on every retransmission. */
 
 	uint8_t  ttl;          /**< Publish Time to Live. */
 	uint8_t  retransmit;   /**< Retransmit Count & Interval Steps. */
@@ -386,6 +410,9 @@ struct bt_mesh_model_pub {
 	 *  If the callback returns non-zero, the publication is skipped
 	 *  and will resume on the next periodic publishing interval.
 	 *
+	 *  When @ref bt_mesh_model_pub.retr_update is set to 1,
+	 *  the callback will be called on every retransmission.
+	 *
 	 *  @param mod The Model the Publication Context belogs to.
 	 *
 	 *  @return Zero on success or (negative) error code otherwise.
@@ -572,6 +599,19 @@ int bt_mesh_model_send(struct bt_mesh_model *model,
  */
 int bt_mesh_model_publish(struct bt_mesh_model *model);
 
+/** @brief Check if a message is being retransmitted.
+ *
+ * Meant to be used inside the @ref bt_mesh_model_pub.update callback.
+ *
+ * @param model Mesh Model that supports publication.
+ *
+ * @return true if this is a retransmission, false if this is a first publication.
+ */
+static inline bool bt_mesh_model_pub_is_retransmission(const struct bt_mesh_model *model)
+{
+	return model->pub->count != BT_MESH_PUB_TRANSMIT_COUNT(model->pub->retransmit);
+}
+
 /** @brief Get the element that a model belongs to.
  *
  *  @param mod Mesh model.
diff --git a/subsys/bluetooth/mesh/access.c b/subsys/bluetooth/mesh/access.c
index addf18f43277f4..fc9c39085dcbef 100644
--- a/subsys/bluetooth/mesh/access.c
+++ b/subsys/bluetooth/mesh/access.c
@@ -241,6 +241,15 @@ static void mod_publish(struct k_work *work)
 
 	if (pub->count) {
 		pub->count--;
+
+		if (pub->retr_update && pub->update &&
+		    bt_mesh_model_pub_is_retransmission(pub->mod)) {
+			err = pub->update(pub->mod);
+			if (err) {
+				publish_sent(err, pub->mod);
+				return;
+			}
+		}
 	} else {
 		/* First publication in this period */
 		err = pub_period_start(pub);
@@ -766,7 +775,7 @@ int bt_mesh_model_publish(struct bt_mesh_model *model)
 	}
 
 	/* Account for initial transmission */
-	pub->count = BT_MESH_PUB_TRANSMIT_COUNT(pub->retransmit) + 1;
+	pub->count = BT_MESH_PUB_MSG_TOTAL(pub);
 
 	BT_DBG("Publish Retransmit Count %u Interval %ums", pub->count,
 	       BT_MESH_PUB_TRANSMIT_INT(pub->retransmit));