diff --git a/README.rst b/README.rst
index 48446415ae..61a9713f0f 100644
--- a/README.rst
+++ b/README.rst
@@ -6,11 +6,11 @@
         :alt: Documentation Status
 
 .. image:: https://img.shields.io/pypi/v/Zope.svg
-        :target: https://pypi.python.org/pypi/Zope
+        :target: https://pypi.org/project/Zope/
         :alt: PyPI
 
 .. image:: https://img.shields.io/pypi/pyversions/Zope.svg
-        :target: https://pypi.python.org/pypi/Zope
+        :target: https://pypi.org/project/Zope/
         :alt: Python versions
 
 .. contents::