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This project demonstrates an AI-powered Agentic System using AutoGen to help a startup market its lightweight water bottle. It simulates how intelligent agents can work together in a sequential conversation to make marketing decisions based on a limited budget.

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🤖 Introduction to AutoGen – Multi-Agent AI Collaboration

Status License Python


🔹 Short Description

AutoGen is a Python library developed by Microsoft that enables multiple AI agents to work together in a conversation, solve tasks collaboratively, and simulate real-world teamwork—like ChatGPT bots forming a project group!


🧠 What is AutoGen?

AutoGen helps you create AI-powered teams that can communicate with each other to complete complex tasks.

It’s like forming a group of digital friends:

  • One friend does research 🧠
  • One writes content ✍️
  • One manages your budget 💰
  • And one gives final approval ✅

AutoGen makes them talk, think, and work just like a team would in real life.


🧱 Principles Behind AutoGen

Principle Explanation
Multi-Agent Collaboration AI agents specialize in different roles and collaborate.
Conversational Programming Agents "talk" to each other by passing messages.
Modularity You can mix and match agents as per the task.
Human-in-the-Loop You (the user) can step in to guide decisions.
Reusability Agent workflows can be reused for other problems.

⚙️ How AutoGen Works (Step-by-Step)

  1. Create Agents: Define each agent with a role and function.
  2. Set the Goal: Tell them what to achieve.
  3. Let Them Talk: Agents have a conversation to share insights.
  4. Review Results: Get the final solution/output from the agents.

🎓 Beginner-Friendly Analogy

Imagine you're organizing a school event:

  • 🎤 Host Agent: Decides who will speak.
  • 💡 Planner Agent: Schedules everything.
  • 💰 Finance Agent: Ensures it stays under budget.
  • 🧹 Cleanup Agent: Handles post-event cleanup.

They all chat, ask questions, and collaborate. AutoGen allows AI agents to do the same, but digitally!


📘 Use Case Study – Marketing a Water Bottle

Scenario: A startup makes a cool water bottle for kids aged 6–16. They have a $2000 marketing budget.

Here’s how AutoGen agents help:

Agent Name Task
📊 Marketing Analyst Recommends social platforms like Instagram, YouTube
✍️ Content Writer Writes catchy slogans
💸 Budget Planner Ensures the plan fits in $2000
Final Reviewer Checks everything and submits

They keep talking and refining until they generate the best marketing plan.


🧠 AutoGen in the Real World

Domain Use Case
🏥 Healthcare AI agents summarize patient records and suggest treatments
📢 Marketing Auto-generate ad plans, content, and budgets
🏦 Finance Create investment reports and risk assessments
🧪 Research Review academic papers, extract insights
🧑‍🏫 Education Generate quizzes, study materials, and presentations

🛠️ Tools & Technologies Used

  • 🐍 Python 3.10+
  • 🤖 OpenAI (ChatGPT / GPT-4)
  • 💬 AutoGen Library
  • 📓 Jupyter Notebook

🔹 Project Overview

This project demonstrates an AI-powered Agentic System using AutoGen to help a startup market its lightweight water bottle. It simulates how intelligent agents can work together in a sequential conversation to make marketing decisions based on a limited budget.


📌 Problem Statement

A startup developed a lightweight water bottle for school kids aged 6–16.
Your task as a marketing associate is to:

  • Identify the most effective marketing channels
  • Craft compelling marketing content
  • Work within a $2000 budget
    💡 You’ll build a digital AI team to help you do this.

🧠 Key Concepts Explained Simply

Topic Meaning in Simple Terms
Agentic System A group of AI bots (agents) that act like a team to solve tasks together.
Sequential Chat Each AI agent talks and passes info to the next one, like a team huddle.
AutoGen A tool that helps you build and control these agents easily in Python.
Budget Optimization Ensuring marketing ideas stay under the $2000 limit.

🖥️ Tools & Technologies Used

  • Python 🐍
  • AutoGen for creating AI agents
  • OpenAI API for powering agent conversations
  • Jupyter Notebook for demonstration and testing

🚀 How to Run

🔧 Prerequisites

  • Python 3.10 or above
  • Jupyter Notebook
  • OpenAI API Key

📥 Installation

git clone https://github.com/yourusername/AutoGen_Agentic_Marketing.git
cd AutoGen_Agentic_Marketing
pip install -r requirements.txt

🔧 How to Run This Project

git clone https://github.com/yourusername/autogen-intro.git
cd autogen-intro
pip install -r requirements.txt
jupyter notebook AutoGen_Intro.ipynb

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This project demonstrates an AI-powered Agentic System using AutoGen to help a startup market its lightweight water bottle. It simulates how intelligent agents can work together in a sequential conversation to make marketing decisions based on a limited budget.

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