Lead Scoring: Optimizing SaaS Marketing-Sales Funnel by Extracting the Best Leads with Applied Machine Learning
This project predicts Customer Lifetime Value (CLV) for e-commerce. It aims at forecasting the revenue a business can expect from a customer over time. I did an explatory analysis. From Linear Regression to Neural Networks, explore how different models perform in predicting CLV.
This repository contains a project that analyzes the impact of media advertising 📺📻📰 on sales 💸 using SQL for data processing and Tableau for interactive dashboards 📊. The dashboard visualizes how advertising spend influences sales and helps optimize marketing ROI 📈.
This project examines cart abandonment trends at MagicMade e- commerce , identifying revenue loss, customer behavior, and optimization strategies. It includes key insights, data visualizations, and recommendations to improve checkout experience and boost conversions.
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