Update 2019-6-14-When-the-going-gets-tough-Understanding-the-challenges-with-Product-commoditization-in-SCA.md

Author: codelion

_posts/2019-6-14-When-the-going-gets-tough-Understanding-the-challenges-with-Product-commoditization-in-SCA.md

@@ -15,7 +15,7 @@ Now, when I started work at [SourceClear](https://en.wikipedia.org/wiki/SourceCl
 
 ![Forrester Wave for SCA](../images/Forrester-Wave-for-SCA.jpg)
 
-As the SCA product and market has matured we are now slowly heading in the territory where all the players have similar features and capabilities.  Unfortunately,  some of this is inevitable as technology products have a tendency to get [commoditized]((https://hbswk.hbs.edu/item/when-your-product-becomes-a-commodity)).  In fact, lower barrier of entry, use of cloud-based services and increased popularity of open-source components, may even be accelerating high tech commoditization in software products.  This has already happened in manufacturing as described in the article on [Why High-Tech Commoditization Is Accelerating](https://sloanreview.mit.edu/article/why-high-tech-commoditization-is-accelerating/):
+As the SCA product and market has matured we are now slowly heading in the territory where all the players have similar features and capabilities.  Unfortunately,  some of this is inevitable as technology products have a tendency to get [commoditized](https://hbswk.hbs.edu/item/when-your-product-becomes-a-commodity).  In fact, lower barrier of entry, use of cloud-based services and increased popularity of open-source components, may even be accelerating high tech commoditization in software products.  This has already happened in manufacturing as described in the article on [Why High-Tech Commoditization Is Accelerating](https://sloanreview.mit.edu/article/why-high-tech-commoditization-is-accelerating/):
 
 > Knowledge embedded within state-of-the-art production and design tools is a powerful force that is leveling the global technology playing field. It democratizes innovation and makes future competition ever more challenging.