Established in 2010, justfont is a Taiwan-based new-generation type design and typography education business. Renowned works including the world's first crowdfunded Chinese font JinXuan. justfont also supports various independent type designers in Taiwan, with prominent cases such as Cream Font, Burn Font, Tears Font, and Taiwan Road Font.
A better typographic landscape begins with the strokes we create today. At justfont, we believe in the value of typefaces and are convinced that great typefaces can inspire society.
Beyond meticulously crafting each stroke, we aspire to be pioneers, educators, and mentors in typeface promotion and education, dedicated to nurturing Taiwan’s next generation of design talent. We aim to elevate Taiwan’s aesthetic environment by focusing on infrastructure and education.
字體不但佔據閱讀的目光,也引導了生活中的每個決定。字體更構築了城市街道的風景,是關乎美感,最重要的視覺纖維。在人人都能用字型的時代,更能透過方便的科技,將專家職人的心血結晶應用在生活中。
可惜,臺灣長期以來,不論學院或產業,字體都未能得到足夠關注,也缺乏深度耕耘。不僅導致設計從業者能力斷層,一般民眾也對每日都會用到的字體缺乏認識。長久以往,街道上充斥不易理解、不甚美觀的字體排印。版權觀念薄弱,盜版盛行,更導致字型廠商在消費端無立足之地,紛紛轉型或外移。如此負向循環,讓臺灣的「文字風景」難以起色。
justfont 相信字體的價值,更相信好的字體能啟發社會。除了細心栽培一筆一劃,我們更願做字體推廣教育的先行者、教育者與輔導者,致力於培育臺灣下一代的設計力量。從基礎建設與教育開始,提升臺灣的美學環境。邀請您一起來,創造更好的文字風景。