A personal view of the attribution analysis using Markov models.
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Apr 21, 2025 - Jupyter Notebook
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attribution-modeling
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Realtime privacy-conscious marketing attribution for the web
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Aug 28, 2023 - TypeScript
Repository for class deliverables for INFO7374
snowflake ranking recommendation-system databricks-notebooks visual-similarity-search attribution-modeling
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Apr 20, 2021 - Jupyter Notebook
The Attribution Modeling for ETL project offers a comprehensive suite of tools and methodologies for implementing various marketing attribution models, including first-touch, last-touch, linear, time decay, and U-shaped models. These models are essential for understanding the impact of different marketing channels on customer conversions.
etl data-transformation business-intelligence data-integration conversion-tracking data-warehousing marketing-analytics multi-touch-attribution customer-journey-analysis attribution-modeling time-decay-model u-shaped-model linear-attribution marketing-data-pipeline marketing-channel-evaluation marketing-attribution-tools
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Dec 9, 2024 - Jupyter Notebook
Comprehensive marketing analytics and measurement strategies covering modern data analysis, attribution modeling, and ROI optimization methodologies. Turn data into actionable marketing insights.
web-analytics data-visualization business-intelligence data-analysis predictive-analytics conversion-tracking performance-measurement marketing-analytics marketing-attribution marketing-mix-modeling attribution-modeling data-driven-marketing roi-optimization marketing-measurement marketing-metrics marketing-dashboards customer-journey-analytics marketing-reporting marketing-kpis marketing-intelligence
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Jul 7, 2025
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