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Currently, it is called "expected": https://github.com/avajs/ava/blob/main/docs/03-assertions.md#snapshotexpected-message
However, that is inconsistent with other assertion APIs like "is" where parameters are named "value" and "expected": https://github.com/avajs/ava/blob/main/docs/03-assertions.md#isvalue-expected-message
In the case of "snapshot", the expected data is represented by the previously-captured snapshot and the test data (often called "actual") is what gets passed to the function via the first parameter.