diff --git a/app/helpers/meta_tags_helper.rb b/app/helpers/meta_tags_helper.rb
index 4ec79b2ba1..18b1a5e484 100644
--- a/app/helpers/meta_tags_helper.rb
+++ b/app/helpers/meta_tags_helper.rb
@@ -11,7 +11,7 @@ def meta_title
 
   def meta_description
     content_for?(:meta_description) ? content_for(:meta_description) :
-      "Learn, practice and get world-class mentoring in over 50 languages. 100% free."
+      "Learn, practice and get world-class mentoring in over 50 languages. Affordable Education."
   end
 
   def meta_image_url
diff --git a/app/javascript/components/modals/welcome-modal/DeveloperView.tsx b/app/javascript/components/modals/welcome-modal/DeveloperView.tsx
index e823cf4ad5..9e1c283a54 100644
--- a/app/javascript/components/modals/welcome-modal/DeveloperView.tsx
+++ b/app/javascript/components/modals/welcome-modal/DeveloperView.tsx
@@ -16,7 +16,7 @@ export function SeniorView() {
 
           <p className="">
             Exercism is the place to deepen your programming skills and explore
-            over {numTracks} programming languages. It&apos;s 100% free.
+            over {numTracks} programming languages.
           </p>
         </header>
 
diff --git a/app/views/about/impact.html.haml b/app/views/about/impact.html.haml
index b969c0aa6b..cdf4c17c98 100644
--- a/app/views/about/impact.html.haml
+++ b/app/views/about/impact.html.haml
@@ -45,7 +45,7 @@
             %span.text-h5 Exercism teaches #{Track.active.count} programming languages
             from #{Track.active.order('title ASC').first.title} to #{Track.active.order('title ASC').last.title},
             using a unique blend of learning, practicing, and mentoring.
-          %p.text-h5 Everything on Exercism is 100% free.
+          %p.text-h5 Everything on Exercism is free or priced affordably.
 
       .shadow-lg.flex-grow.bg-backgroundColorB.rounded-16.py-48.px-24.relative
         .absolute.w-full.shadow-sm.text-h5.py-6.px-16.rounded-24.bg-backgroundColorA.flex.flex-row.items-center.whitespace-nowrap{ class: 'top-0 left-1/2 -translate-y-1/2 -translate-x-1/2' }
diff --git a/app/views/components/footer/shared.html.haml b/app/views/components/footer/shared.html.haml
index ff76baafd8..7269489d3a 100644
--- a/app/views/components/footer/shared.html.haml
+++ b/app/views/components/footer/shared.html.haml
@@ -4,7 +4,7 @@
       = graphical_icon "exercism-face-gradient"
       %h2.text-h2.mb-32 Help us keep Exercism free for everyone, everywhere.
       = render ReactComponents::Donations::FooterForm.new
-      %h3.text-h4.mt-32.mb-8 Exercism is open source and 100% free.
+      %h3.text-h4.mt-32.mb-8 Exercism is open source. Our content is free or priced affordably.
       %p.text-p-large Help us provide opportunity for people of all backgrounds by helping them develop their programming skills through code practice and mentorship.
 
   %hr
diff --git a/app/views/devise/shared/_information.html.haml b/app/views/devise/shared/_information.html.haml
index 282d5ed741..fcf9d46e18 100644
--- a/app/views/devise/shared/_information.html.haml
+++ b/app/views/devise/shared/_information.html.haml
@@ -313,14 +313,14 @@
 
 
   .content
-    %h2 Exercism is free for all people, everywhere
-    %p
+    %h2 Affordable education free for all people, everywhere
+    %p.mb-8
       Level up your programming skills with
       = succeed(',') do
         %strong #{Exercise.available.count} exercises across #{Track.active.count} languages
       and insightful discussion with our dedicated team of welcoming mentors.
     %p
-      %strong Exercism is 100% free forever.
+      %strong Everything on Exercism is free or priced affordably.
 
     .icons
       - Track.first(5).each do |track|
diff --git a/app/views/mailers/notifications_mailer/join_lifetime_insiders.html.haml b/app/views/mailers/notifications_mailer/join_lifetime_insiders.html.haml
index 44dc71d191..b2e58ca594 100644
--- a/app/views/mailers/notifications_mailer/join_lifetime_insiders.html.haml
+++ b/app/views/mailers/notifications_mailer/join_lifetime_insiders.html.haml
@@ -4,7 +4,6 @@
   Welcome to #{link_to 'Exercism', 'https://exercism.org'}!
   We're excited to have you as a part of our community and looking forward to helping you as you go even deeper on your programming journey.
 
-
 %p
   Exercism is designed to be help you develop a deep understanding of whichever language you choose to learn.
   We're a registered not-for-profit organisation and 100% free.
diff --git a/app/views/pages/index.html.haml b/app/views/pages/index.html.haml
index 1e1db3cd0a..1de4b98fb5 100644
--- a/app/views/pages/index.html.haml
+++ b/app/views/pages/index.html.haml
@@ -14,7 +14,7 @@
           %em.not-italic.font-medium.text-textColor2 #{@num_tracks} programming languages
           with our unique blend of learning, practice and mentoring.
           Exercism is fun, effective and
-          %strong.text-textColor2 100% free, forever.
+          %strong.text-textColor2 open source.
         .buttons.flex.mb-40.flex-col.sm:flex-row
           = link_to "Sign up for free", new_user_registration_path, class: 'btn-primary btn-l mb-12 sm:mb-0 sm:mr-24 '
           = link_to "Explore languages", tracks_path, class: 'btn-secondary btn-l shadow-buttonS'