I'm a strategic marketing leader with 13+ years driving data-driven growth for global tech brands. I blend technical fluency and creative strategy to transform complex technologies into clear narratives and go-to-market frameworks that resonate with diverse audiences and move markets.
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- Builder's Mindset: I build and deploy end‑to‑end solutions, aligning product, engineering, and GTM teams to unlock new revenue streams.
- Systems Thinking: I connect system-level constraints, build strategic roadmaps, and lead execution to turn complexity into business value.
- GTM Strategy: I craft data‑backed stories that aligns stakeholders, accelerate adoption, and turn customers into advocates.
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Marketing Technology Manager at Intuit (Contract, 2024)
- Managing data systems and integration for marketing campaigns
- Working with Adobe Experience Platform and Segment/Twilio
- Overseeing end-to-end data ingestion and processing
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Product Marketing Manager at Qualcomm (Contract, 2023-2024)
- Partnered in driving sales enablement for compute, XR, and IoT
- Collaborated across teams to launch the Snapdragon X series products
- Developed B2B marketing campaigns across digital, content, and events
- Implemented automated product briefing workflows to accelerate time-to-market
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Product Marketing Manager at WhatsApp (2019-2023)
- Led global marketing campaigns including WhatsApp's first brand campaign in Brazil
- Managed strategic media planning for major international campaigns
- Oversaw campaign approvals and media strategy for US privacy campaign
- Developed Marketing Mix Modeling tool for campaign optimization
- Collaborated with agencies like BBDO and AlmapBBDO on creative direction
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Digital Marketing Manager at Facebook (2018-2019)
- Directed targeted digital campaigns to elevate product visibility
- Led global user research initiatives to inform product roadmaps
- Gathered market insights for content strategy development
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Client Solutions Manager at Facebook (2016-2018)
- Developed custom solutions that increased client lifetime value by 10%
- Created a real-time revenue monitoring dashboard using SQL and Python
- Optimized ad spending strategies resulting in 25% increase in ad revenue
- Digital Marketing Specialist at Nike (2014-2016)
- Led digital strategy for World Cup and Olympics, aligning marketing to business growth (30% revenue increase).
- Developed campaign frameworks that boosted traffic by 20% and improved conversion by 25%.
- Applied A/B testing and behavioral insights to optimize customer journeys across digital touchpoints.
- Reduced content production costs by 15% through data-driven process optimization.
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E-Commerce Manager at Marcyn (2012-2014)
- Managed all aspects of e-commerce operations and digital marketing
- Implemented data-driven strategies to improve online sales performance
- Led website optimization for improved user experience
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Business Intelligence Analyst at Rocket Internet (2011-2012)
- Analyzed business data to identify market trends and opportunities
- Developed reporting systems for performance tracking
- Supported strategic decision-making with data insights
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Web Analytics Specialist at 3YZ (2009-2010)
- Implemented web analytics tracking for client websites
- Analyzed user behavior and traffic patterns
- Provided data-driven recommendations for website optimization
- WhatsApp "It's Between You" - First global brand campaign launched in Brazil
- WhatsApp US Privacy Campaign - First US campaign highlighting message privacy features
- WhatsApp "Sunbeams" - Award-winning campaign directed by Courtney Hoffman
- WhatsApp "Dream Job" - Campaign showcasing meaningful connections
- Nike FIFA World Cup Brazil (2014) - Led digital campaigns for nike.com (e-commerce) during the event
- Nike Rio Olympic Games (2016) - Led digital campaigns for nike.com (e-commerce) during the event
- Marketing & Analytics: Product Marketing (B2B, Platform, SaaS), GTM Strategy & Execution, Messaging & Positioning (AI, GenAI, Responsible AI), Sales Enablement, Campaign Analytics & Optimization, Global Brand Campaign Management, Marketing Mix Modeling, Media Strategy, Competitive Intelligence & Market Research
- Technical Tools: Adobe Experience Platform (AEP), Adobe Analytics, Segment/Twilio Engage, Braze, Marketo, SQL, Databricks
- Programming: Python, HTML, Data pipelines, System integration
- AI & Machine Learning: Practical implementation of AI for marketing solutions
- AI Agent - AgentToast: Built a multi-agent OpenAI framework for automated news analysis and summarization, showcasing applied GenAI orchestration.
- Advanced Email Marketing Performance Analysis: Conducted an in-depth analysis of email campaign metrics using advanced data analytics to uncover actionable insights and optimize ROI.
- Airbnb Product Fundamentals Project: Developed a comprehensive academic study of Airbnb's product fundamentals, synthesizing market trends and user feedback to drive strategic recommendations.
- Volkswagen - Brand and Marketing Strategy: Crafted a strategic brand and marketing plan for Volkswagen as a personal project, leveraging market research and creative ideation to propose innovative positioning.
- GitHub Repositories: Curated a portfolio of personal projects on GitHub that showcase technical proficiency in data analysis, coding, and innovative problem-solving.
- Google Advanced Data Analytics Certificate - Google, USA (2024)
- Product Management Bootcamp - General Assembly, San Francisco - USA (2021)
- CORe: Business Analytics, Economics for Managers, Financial Accounting - Harvard Business School Online, USA (2020)
- Business and Academic English - University of Western Australia, Perth - Australia (2009)
- Business Administration & Marketing (Bachelor) - Anhembi Morumbi University, São Paulo - Brazil (2008-2013)
My work centers on leveraging technology, particularly AI, to solve marketing challenges:
- AI-Driven Marketing Solutions: Designing, building, and implementing practical AI applications (including LLMs and vision systems) to enhance customer insights, optimize campaigns, and personalize experiences.
- Data Systems & Insights: Engineering robust data pipelines and utilizing analytics to extract actionable intelligence, often powered by machine learning.
- Marketing Tech Architecture: Architecting scalable and efficient technology foundations that integrate AI capabilities for marketing effectiveness.
- System Integration: Connecting diverse marketing technology tools and platforms, ensuring seamless data flow and AI integration.
"The best results always come when you understand both the technical details and the marketing goals."