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google / lightweight_mmm Public

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LightweightMMM 🦇 is a lightweight Bayesian Marketing Mix Modeling (MMM) library that allows users to easily train MMMs and obtain channel attribution information.

lightweight-mmm.readthedocs.io/en/latest/index.html

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Apache-2.0 license

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google/lightweight_mmm

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LightweightMMM 🦇 is a lightweight Bayesian Marketing Mix Modeling (MMM) library that allows users to easily train MMMs and obtain channel attribution information.

lightweight-mmm.readthedocs.io/en/latest/index.html