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Assignment 5.1

This UC Berkeley Emeritus program assignment is all about cleaning, analysing a dataset, and presenting a dataset. The objective is to ask and answer a few important questions about the dataset and show the steps to reach conclusions.

The Dataset

UCI Machine Learning repository and was collected via a survey on Amazon Mechanical Turk:

https://github.com/jessi88/in-vehicle_coupon_recommendation

Note: the UCI link was broken at the time this assignment was completed so I included this reference instead.

Analysis Questions

Will the Customer Accept the Coupon?

  1. Analyze drivers over a certain age that go to bars for their responses to coupons.
  2. Analyze drivers under the age of 25 who frequent coffee houses.

Conclusion

In both cases, older bar visitors and younger coffee drinkers both will accept coupons more than the rest of the drivers in the sample.

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