Meridian is an MMM framework that enables advertisers to set up and run their own in-house models.

A comprehensive collection of SQL queries for Google Analytics 4 data in BigQuery, focusing on customizable and reusable code. This open-source repository supports GA4 schema changes and includes …

Solution for documenting & administration Events, Parameters & Annotations for Google Analytics 4 (GA4) using Google Sheet, BigQuery & Looker Studio.

Supercharge BigQuery with BigFunctions

Python Class created to address problems regarding Digital Marketing Attribution.

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Track the sources of your traffic

A dbt framework for Identity Resolution in BigQuery

test repo for shopify profiles project. Used for dev testing

Shopify App to send customer event data to RudderStack

Shopify web device mode tracking code

A proxy back end for Google Tag Manager & Google Analytics

Stores and analyzes log data

An easy to use pre-GA4 event data pattern matching filter for Server-side Google Tag Manager.

Reliable data integration & processing for advertisers

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry thr…

LightweightMMM 🦇 is a lightweight Bayesian Marketing Mix Modeling (MMM) library that allows users to easily train MMMs and obtain channel attribution information.